Quanzhou Enterprises: Aiming At Business Opportunities In The Olympic Games To Further Explore The International Market

The London Olympic Games are in full swing. Quanzhou enterprises have taken aim at the tremendous business opportunities behind this sporting event, skillfully seized the opportunity of the Olympic Games, fully participated in the Olympic Games in various ways, and further explored the international market and achieved remarkable results.

Signing sponsorship Olympic uniform 。 As a partner of the Chinese Olympic Committee, Anta sports has created a "champion dragon suit" for the Chinese sports delegation. PEAK sponsored the Olympic Committee of 7 countries in New Zealand, Slovenia, Algeria, Lebanon, Iraq, Jordan and Cyprus, breaking the sponsorship record of Chinese brands, and Hongxing Erke and Jordan also provided uniforms and award suits for many countries in a sponsoring way.

Build Olympic equipment. The 361 degree "multi" series of Olympic equipment appeared at the London Olympic Games, including sponsorship equipment of the multinational Olympic Committee, five professional matches of the Chinese national team, some exclusive equipment of the Olympic stars and equipment of CCTV Olympic report group.

Deep marketing. Anta sports has carried out deep cooperation with the Chinese family established by the Chinese Olympic Committee, won the highest resources of the Chinese media in the London Olympic Games, and extended the logo of all previous Olympic Games to the Anta Olympic Games series products.

361 degree joint CCTV sports channel, around the London 2012 Olympic Games to create a special 361 degree "London action" series of promotional programs, covering information, special programs, plate implantation, Olympic special programs, etc., is the first CCTV London Olympic Games, the most abundant form, the most content, the longest cycle of reporting projects.

According to the statistics of Quanzhou inspection and Quarantine Bureau, Quanzhou's footwear related to the Olympic Games, clothing The export of mechanical and electrical products and furniture has increased significantly, and has strengthened the international influence of Quanzhou brand.

Taking exports to the UK as an example, Quanzhou's exports to the UK amounted to US $140 million in the first half of this year, when Quanzhou's exports to the EU decreased, compared with an increase of 3.02% over the same period last year. Clothing products export 45 million 217 thousand US dollars, an increase of 5.09%, the export of mechanical and electrical products was 14 million 584 thousand and 600 dollars, an increase of 22.68%, and the export of furniture products was US $6 million 626 thousand and 900, an increase of 28.10%.

Quanzhou inspection and quarantine bureau starts from the functions of inspection and quarantine, vigorously promotes the "green channel" and "direct release" and other customs clearance measures to save the cost of customs clearance and improve the efficiency of customs clearance; and through the implementation of classified management assistance enterprises to establish and improve the quality management system and improve the quality and safety level, so that the relevant enterprises can fully enjoy the unlimited business opportunities brought by the London Olympic Games.