How To Develop The Rural Clothing Market

In recent years, the consumption level of residents has increased substantially.

The brand does everything possible to enter the big and small cities. In order to rob the market with its rivals, it also spoil huge manpower, material and financial resources.

In fact, there are not many brands recognized by urban consumers. Most brands are still unable to escape after fierce competition and cost.

When the clothing brands were in the most saturated urban consumer market, the rural consumers were worried because they could not buy their favorite clothes.

The price of clothes bought is not high, but the quality is bad. The quality of clothes bought in the city is much better than that in the town fair market, but the price is too expensive to let them sip.

"Although we can not see the quality of the clothes on the market, the quality requirements for clothing are not as high as those in the city.

If we can have cheaper clothes than the brands in the city and the quality is better than those in the market, then we definitely love to buy them. The price is also acceptable than the clothes on the market.

A rural consumer in Linfen, Shanxi said.

Vast rural consumption market

With the improvement of rural consumption level, the demand of clothing for rural consumers has changed from wear resistance and cold resistance to novelty seeking, seeking difference, seeking beauty and seeking high quality. Clothing consumption has begun to become casual, fashionable and urbanized.

It is understood that in 2005, the Engel coefficient of urban households in China (the proportion of consumption expenditure for food consumption) was 36.7%, down 1.5 percentage points from 2001.

Although the Engel coefficient of rural households in China is relatively high, it was 45.5% in 2005, but from the trend of development since 2001, the rate of decline is faster than that of urban residents' Engel coefficient.

Compared with 2001, the Engel coefficient of rural households decreased by 2.2 percentage points in 2005, 0.7 percentage points faster than that in urban areas.

According to the standards laid down by UNESCO, the living standard of urban residents in China has reached the level of affluence, and the living standard of rural residents has also reached a well-off level.

At present, China is in an accelerated period of urbanization. By 2010, the level of population urbanization in China will be further improved, and about 20 million of the rural population will be pformed into urban residents each year.

At present, the per capita consumption level of urban residents is 3.5 times that of rural residents. The absolute difference of per capita consumption level between urban and rural residents is 4832 yuan. In the next few years, the rural clothing market will enter the period of sales growth.

Although the amount of clothing purchased by rural residents is lower than that of cities in China, the potential of rural clothing market is huge in the coming years.

Compared with the business of the major shopping malls and clothing stores in the city, the clothing stores in rural small towns are relatively light.

The sales volume of rural clothing stores is not high, not because the demand for rural clothing market is low and the purchasing power is weak. It is understood that in 2006, the per capita net income of rural residents in the whole country was 3587 yuan, which has been showing a steady growth trend in recent years.

The income of farmers has increased, and there are more and more opportunities to contact with new things. Apart from some middle-aged people who have higher requirements for clothing quality, some young people begin to pursue the taste and brand of clothing.

But at present, the clothing stores in rural areas still mainly rely on low-grade clothing, which is made of chemical fiber fabrics. The old style and rough workmanship make it difficult to meet the needs of consumers of all ages in rural areas.

"Clothes on the market do not look good at the clothes of the people in the city store, sometimes it is hard to find a nice looking, but not practical, and can not work on the floor. It is not that the color is not intolerant, the dirty is sticking to the body on the perspiration, not as comfortable as the cotton gown."

A rural consumer in Nan Kou Town, Changping District, Beijing, said, "the designer clothes in the city can not afford to buy, the quality of the low price is too bad, but there are still more and more people buying clothes in town.

If it is easy to buy clothes that are suitable for us in the town, nobody would like to run away so far and waste energy in the city.

How to develop the rural consumer market

Every day, the city does not know how many clothing businesses are diverted due to the loss or the expiration of the rental contract, plus the reasons for the season change.

What will happen if these clothes are sold to the rural market? The reporter saw a report in the newspaper a few days ago. A businessman who had made cloth business accidentally discovered this business opportunity, decisively changed the direction of operation, sold the city's Stock clothing to the countryside, and was greatly welcomed by the rural consumers. In less than 3 months, she earned nearly 50 thousand yuan.

There is a huge business analysis.

On the one hand, the public money in the stock clothing is more suitable for the rural market.

The clothing of the manufacturer is seasonal, and the annual one is undoubtedly new to the rural market.

The good quality of the stock clothing is better than the new style of the clothing sellers from the market in terms of fabric and workmanship and style.

But the price is much lower.

For clothing salesmen in towns and townships, it is no doubt difficult to get these garments from manufacturers or stock clothing dealers because of the lack of information and the lack of information.

So a businessman is needed to build a bridge between the stock clothing dealers and the township clothing distributors.

There is a big profit margin from the low price of Stock clothing traders to the normal delivery price of clothing sellers in towns and townships.

Besides, clothing sellers can also sell at a special price.

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But there are also people in the clothing industry who believe that "the rural market is regarded as an ancillary market for the urban market."

It is not appropriate to wear clothes to the countryside.

If we open up the clothing market not simply dumping the outdated urban clothing to the countryside, we should study the culture and preferences of the farmers, treat the rural people as an important consumer group seriously, research and develop the clothing styles that meet the needs of the farmers' production and life, and develop the clothing series specializing in the rural areas, which is a good step for the businessmen and the rural consumers to win.

The rural clothing consumption market is a huge cake. Some small and medium-sized clothing merchants are competing with many powerful competitors in the urban consumer market instead of moving from cities to rural areas and doing their business in the most suitable market.