Fancy Clothes Shop

The nutritional condition of modern people is getting better and better, and the ranks of fat people are also growing.

The survey of nutrition and health status of Chinese residents released by the Ministry of health last year showed that the overweight rate of Chinese adults was 22.8%, and the obesity rate was 7.1%. The estimated number of overweight and obesity was 200 million and about 60000000 respectively.

In contrast,

There are few specialized shops that offer suitable products for obese people.

However, some of the sights have already taken aim at this business opportunity, starting with the word "wear" and starting the fat man.

Exclusive shop.

There is a small shop called "fat house" in Guangzhou. Although the facade is not very conspicuous, the clothes sold in the shop are very "eye-catching" because their sizes are much larger than those in ordinary stores, such as three meter long belts, eight "X" clothes, or fifty five yards of shoes and baggy underwear.

The boss of "fat house" surnamed Wu, I am not a "fat man".

He is the opportunity to make sure that the small shops that specialize in obesity are currently making money, so the business can be so prosperous now.

However, at the beginning of the idea to open such a "fat Gospel shop", the boss of Wu is also a lot of thought.

First of all, in terms of location, he has a special consideration -- putting the front door in the radiation zone of the prosperous commercial area.

Wu boss thinks, because the target customers of the "fat house" are special people, there is no need to store the store in the prosperous area, that will only increase the cost.

In the radiation area of the commercial prosperous area, the flow of people is large, while the facade rent is relatively cheap, so it is the most suitable place to shop.

Secondly, for the propaganda problem, "fat houses" never advertise, and seldom sell large price signs to attract customers.

Wu boss feels that the business of the franchised store is mainly dependent on the familiar customers, so the best advertisement is to provide suitable customers for frequent customers.

And comfortable service.

There are many ways to get familiar customers in the "fat house". Whenever they arrive at the new store, they will inform them at the first time.

Many of the familiar customers have their size requirements, color preferences and wearing habits. Wu bosses keep their mind in mind, and customers can match them before they arrive, and then they can be recommended to them directly.

Some people are sure to ask that the size of the clothes of the fat people is rather "off the mark". So how can we solve the problem of supply?

He found that although clothes made by domestic clothing factories are not suitable for many obese people, it is easier to look for large clothes in some "European version" garments exported to foreign trade clothing factories.

These "European version" clothes have been specially designed for the tall and fat figure of European and American people.

Therefore, it is more suitable for obese people than those in domestic clothing.

Therefore, the "fat house" mainly comes from some foreign trade clothing companies and garment factories facing Europe and America, which is enough to solve the problem of supply.

Because all kinds of clothing accessories in the store are complete, the business of "fat house" is quite good.

Many customers are not only long-term patronage, but also often come together to buy 35.

During festivals, some will buy all the clothes inside and outside the house once in a while.

Indeed, Wu's boss's "fat house" has brought convenience to the obese and brought wealth to himself.