Electricity Supplier Force: Traditional Shoes And Clothing Enterprises Usher In A New Spring

At present, many well-known traditional enterprises are actively planning and recruiting to accelerate the layout of e-commerce.

It is expected to enter in large scale in 2013 through the way of consignment and self built channels.

In the US e-commerce sales ranking in 2011, Amazon, Staples and apple accounted for the top three, while the traditional business enterprises accounted for two seats. Netfix (American online movie rental), Messi stores (Macy) and WAL-MART department store (Walmart) were the three most ranked companies, and traditional enterprises occupied two seats again.

In the top 15 ranking, more than half came from traditional brands and retailers. Compared with 2010, the proportion of traditional enterprises in the list of e-commerce sales increased.

In China, this trend is more and more obvious.

In the B2C ranking statistics provided by AI consulting, 3 of the top 20 have traditional enterprise backgrounds (suning.com has not yet been included in the statistics), while last year only 1 listed companies.

With the traditional enterprise background of the electric business enterprises, after six months to a year of dormant period, in the capital in the cold winter of 2012, with the advantages of traditional enterprises in capital, goods, supply chain and other aspects, one after another began to speed up the expansion of brand and category.

Suning.com has become the third of the comprehensive electricity supplier; Gome's e-commerce website ranks the top three in the 3C field.

BELLE International Holdings operates the online shopping mall.

The leader.

BELLE shoe business platform

With the rise of suning.com, Gome and BELLE, the traditional enterprises are increasingly standing at the forefront of the e-commerce market.

Take last year's online purchase of shoes online city as an example, behind it is more than 4 years, more than 100 Li business adjustment and trial and error.

From the establishment of official website, the flagship store in Tmall and other platforms, to the establishment of B2C platform, the best buy online shoe city has the first mover advantage of "relying on big trees to enjoy the cool". Early BELLE relies on BELLE's goods, money and people to race quickly. The BELLE electricity supplier after the integration is obviously prepared, and in less than a year, it has become a dark horse in the field of e-commerce.

For semi standardized shoes and garments, the selection of goods and the estimation of order quantity are particularly important. With the help of BELLE shoe buyers who have rich experience in purchasing, they can solve the problems of footwear B2C more easily.

As for shoes, BELLE international has more than 10 domestic lines as its "shoe king".

At the same time, it is also the largest international brand sports shoes and clothing agent in China. The two part of the resources can guarantee the stability of excellent purchase products, especially in the replenishment link.

And in the gross profit that electricity providers most care about, because they own BELLE's

The advantage of brand goods is that superior purchase can maintain a higher gross profit in the above category, which also makes the purchase of better goods structure better, and the profit node can come earlier.

Compared to suning.com and Gome, the advantages of traditional online shopping are more effective in the field of e-commerce.

From flesh to flesh to flesh and blood

In June, in the first wave of the price war, suing and Gome's discourse right in the field of household appliances also made it more confident in the development of the market.

Market analysis points out that the traditional enterprises with strong supply chain support can still occupy the top three in the field of subdivision even if they can not occupy the forefront of the market in the 3 years or more electricity consumption war.

Liu Shuang, assistant to the president of the former Jingdong mall, has an analysis of traditional enterprises doing electricity business. They are divided into two parts: flesh and blood, flesh and blood, and flesh and blood.

And from the current market process, the traditional enterprises are mostly in the first stage or the second stage of excessive business, and once they enter the second stage, their advantages can be further manifested.

If we can fully open up the electricity business and traditional business in 1~2, and achieve "flesh and blood together", excellent traditional enterprises are expected to occupy a certain position in the e-commerce market.

It is understood that many well-known traditional enterprises are actively planning and recruiting, accelerating the layout of e-commerce.

It is expected to enter in large scale in 2013 through the way of consignment and self built channels.

At the turn of next year, the cold winter of pure electric business may become the spring of traditional enterprises.