8 Classic Failures Of Sports Brands Such As Adidas

Usually safe and harmless. Clothes and shoes It is possible to arouse public anger and even social boycott. Adidas's "shackles" shoes are a classic example. Of course, Nike, UMBRO and other famous brands have also lost their front legs.

Adidas shackles

Adidas JS RoundhouseMid

At the beginning, Adidas (Adidas) introduced the original intention of JS Roundhouse Mid, in its own words, it was to design a sports shoes with super fire, so that consumers could not bear to wear them and simply locked them on their ankles. However, contrary to expectations, this " Shackles "Aroused public anger.

On the same day when Adidas launched the sports shoe advertisement on Facebook, the civil rights organization of the United States protested. Jesse Jackson pastor told the Huffington Post: "for more than 200 years, the constitution of the United States once thought that blacks could only count 3/5 people. Today, Adidas has tried to commercialize this degenerate history of human nature, and tried to popularized it, which is offensive to the African Americans. It is simply appalling and insensitive. Later in the day, Adidas removed the advertisement for this sport shoe and cancelled the release of the product.

　 City traveller "Judah" T-shirt

Urban Outfitters "Judah" T-shirt

Urban Outfitters, a clothing retailer, is proud to sell hip-hop styles to young people. But in April of this year, a T-shirt launched by the company played a fire. The T-shirt has a six star, much like the Nazi German "JUDE" sign (during the Second World War, German Nazis were persecuted by Jews, and Jews under the Nazi controlled Europe were forced to wear yellow star signs to show the difference). The word "JUDE" on yellow star means "Judah".

Barry Morrison, regional director of the Anti-Defamation League, wrote to the city traveller's mail: "we think the use of this tag is rude and rude, and your company is going to push such a product to the consumer, and we are very angry." A few weeks later, the city travellers took the T-shirt off the shelves.

Nike "Black&Tan" skateboard shoes Nike (Nike) launched "Black&Tan" skateboard shoes this year on St. Patrick's day. The inspiration of this shoe is largely derived from a drink made by Guinness and Harp beer. Naturally, this drink is no problem, but Black&Tan is also the nickname of the the RoyalIrish Constabulary Reserve Force - the black brown army, a British paramilitary force that once suppressed the Irish revolution.

So the Irish are furious. An article in the Los Angeles Times says that the name of this sneaker is "to some extent equivalent to naming sports shoes as Taliban or Nazi." Angeles Nike then apologized to the public.

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Girls' T-shirts in Penny's department store

Lady Penny's department store T-shirt Last summer, JC Penney launched a T-shirt for 7 to 16 year old girls, who said, "I am Meng sister. This makes consumers very angry. Netizens on the social action website Change.org asked the company to "stop selling clothing with sexist information to girls."

In addition, some consumers wrote a petition to Penny's chief executive, saying: "under the guise of" sell Meng ", Penny's products are actually encouraging girls to look at their appearance and light their minds, leaving homework to the boys themselves to catch up with the stars of Justin Bibb. After that, the company apologized and put the T-shirt off.

Nike's "Air Bakin" basketball shoes in 1997, Nike launched a basketball shoe "Air Bakin", the shoes used a common flame design. But Muslim believers confirm that the flame on the sneakers is like the "ala" in Arabia's characters.

So shortly after the launch of this basketball shoe, the Councilon American Islamic Relations (CAIR) issued a statement condemning the product. Nike tried to hide the flame symbols with fabric patches and red ornaments, but failed. After that, President CAIR threatened to launch global believers to boycott Nike products. In the end, Nike recalled 38000 pairs of "Air Bakin" basketball shoes, apologized to Islamic groups, and donated sports venues for Islamic Youth organizations and other communities in Fowles, Virginia.

　 CONVERSE's "heavy weapons"

CONVERSE's "heavy weapons" basketball shoes in the autumn of 2003, CONVERSE (micro-blog) (Converse) launched the "weapons" series (Weapon) upgraded version of "Loaded Weapon" basketball shoes. In the 80s of last century, "magician" Johnson and "big bird" Larry Byrd made the "weapons" series famous. However, the timing of the launch of the new product was very bad: after the listing of the sneakers, Patrick University, the basketball star of Baylor University, was shot by his teammate.

In 2002 and 2003, NBA players Jason, Williams, Gilbert Arenas and Alan Iverson faced weapons related allegations. Shortly after the launch of the "heavy weapons", African American historians protested. However, CONVERSE still stuck to its decision and issued a statement saying, "this is just the name of a pair of shoes."

Sears's Department's slogan T-shirt March this year, Sears launched a series of T-shirts for young girls, most of them on the slogan "don't let your sister kick you in the birth canal!" and "good girls don't need to prevent wolf spray" and other slogans. In terms of baby products, Sears's department stores launched a striped dancers with striped dancers style, and wrote "shake it up" and "we are Irish official drinking team. Today, we are Irish, and we will not wake up tomorrow."

Consumers are very angry about these products and criticize them for their displeasure and discrimination against women. Many consumers write letters to companies to criticize these products. In a report on the controversy in the New York Daily News, an angry Sears general employee admitted himself, "too rude, it's unbelievable." (York) I also have children, so I also understand the anger of consumers very much. Sears stores must take these products off the shelves and take remedial measures at the same time. In March, Sears stores stopped selling these products.

　 UMBRO's "Zyklon"

Decades after UMBRO's "Zyklon" sneakers were permanently closed, in 1999, UMBRO, a British sporting goods manufacturer, named a training shoe "Zyklon", which once again aroused people's tragic memories. Of course, the reason why UMBRO chose "Zyklon" is its German meaning "whirlwind" instead of B, a pesticide used by Nazi Germany as a deadly poison. (ZyklonB)

In a letter to UMBRO, Shimon Samuels, the Simon Wiesenthal Center, said: "the brazenly use of the massacre is an insult to the victims and survivors of the Simon." After that, UMBRO recalled the sport shoes.