London Olympic Games: More Than Ten Countries Are Wearing "China Robe", The Chinese Clothing Brand Has Broken Olympic Sponsorship Record.
The thirtieth Olympic Games will be staged in London, England.
In the next 18 days, athletes from different countries, with different faces and different skin color, will compete with each other in pursuit of the dream of "faster, higher and stronger".
On the competitive stage, Chinese audiences will find many familiar LOGO such as Lining, Anta, PEAK, Hongxing Erke, Jordan and so on. At this Olympic Games, more than ten countries' athletes are playing the Olympic Games.
Two days ago, a flag raising ceremony was held in Algeria, Jordan and Africa from Asia, and was officially admitted to the London Olympic village.
Prior to the arrival of the first arrived in New Zealand and Slovenia have held a ceremony, they belong to the "PEAK Legion".
In the Olympic Games, the PEAK army also has members such as Lebanon, Iraq and Cyprus. The brand has broken through China in Asia, Europe, Africa and Oceania.
Sports brand
Record of sponsoring the Olympic delegation.
Not only is PEAK, Heng Yuan Xiang, Lining, Anta, Hongxing Erke, Jordan and other domestic sports apparel enterprises playing the "Olympic card", of which Lining introduced the special "red scale" series of competition suits for the London Olympic Games, and signed 5 Chinese champions, shooting teams, diving teams, table tennis teams and badminton teams. Heng Yuan Xiang introduced a brand-new Chinese Olympic delegation dress; Anta provided the award equipment for the 10 International Olympic events to be launched by the Chinese delegation; Hongxing Erke reached a sponsorship agreement with the Iran Olympic Committee; Jordan designed for the 3 Olympic delegations of Kazakhstan, Turkmenistan and Mongolia.
Receiving awards
。
Even if LOGO can not be printed on clothing, it will not hinder Chinese enterprises' enthusiasm for Olympic Games.
The world's largest sporting power -- the US Olympic delegation will wear the "made in China" Ralph Lauren POLO Navy sportswear into the London bowl.
The national uniforms of Czech and Slovakia are also from the hands of Chinese enterprises. Even the sportswear worn by the torchbearers of the London Olympic Games is also.
Made in China
。
Chinese brands are keen on Olympic cake, and it is still the credit of the Beijing Olympic Games.
It is understood that in 2008, when the local sports brand grew vigorously, the Olympic Games were held at the gate of the family, and the enterprises combined closely with marketing and offline sales. Many enterprises made a big profit. Lining and Anta increased their business revenue by more than 50%.
Although the Olympic Games have not yet officially started, Chinese brands have turned their attention to the next Olympic Games.
According to the insiders, the industry will launch the next Olympic resources in 2013.
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