The Way Out For Flax Enterprise Development: Innovation Is Needed To Change The Dilemma.

China

The association held the "linen industry to open up domestic demand market" meeting at the Royal Jinxu Garden Hotel in Zhujiajue, Shanghai. Xu Jixiang, President of China's Linen Textile Industry Association, was also puzzled by how to open up the domestic market of linen textiles. More than thirty entrepreneurs from vice president and Secretary General Dong Chunxing and China linen industry executive director came to the scene. Miss Belzen, Secretary General of the European Federation of hemp, also made a special trip to Shanghai to attend the meeting.

Industry associations actively plan to promote domestic sales

In his speech on developing the linen fashion culture and expanding the domestic market of flax, Xu Jixiang stressed the necessity of holding the conference. He thought the conference was the need for emancipating the mind and reforming and innovating. It was the need to recognize the situation and clear up the train of thought. It was the need to enhance confidence and get rid of difficulties, and to promote real work and strong linen.

Needs.

Ms. Belzen, Secretary General of the European Association of Ma, introduced the investigation and research conducted by CELC to jointly develop the domestic market of Chinese flax with the China Ma Association. She provided the conference representative with the report on the analysis and promotion of the local market of China's high-quality flax, compiled by the French Clothing Institute, and the proposal to promote flax strategy in the world and China, adopted by the European Association for Ma research.

Ms. Belzen pointed out that the current world

It is experiencing severe economic crisis and has a serious impact on the world's flax industry. It is of great significance to cooperate in developing the Chinese flax market.

It is necessary to implement four measures in the cooperation and development of China's Flax Market: setting up a specialized organization of flax, determining the unified identification of flax products, setting up special funds for flax promotion, and establishing linen network platform.

The European Association of Massachusetts recommends the promotion of the "flax road".

At the meeting, Dong Chunxing, vice president of China's Linen Textile Association, explained the plan for developing the flax domestic demand market formulated by China's Textile Industry Association, and pointed out the existing problems in China's Flax domestic demand market and various ways to exploit the market.

Leaders who have gained some experience in flax terminal products, such as Han Po international, Wuxi United Textile, Su long group, Zhejiang National Cheng Ma textile, Jiangsu Guan Ma technology and other units, have also talked about their experiences and suggestions at the meeting. We believe that to expand domestic demand market, we should understand the needs of the market and develop products in a targeted way. We should focus on publicizing the outstanding quality of linen textiles and improving consumer awareness; we should advocate that people in linen industry should take the lead in wearing linen clothing and so on.

The speech also expressed confidence in opening up the domestic market of flax.

Companies need new products to change their predicament.

According to press reports, the most famous linen County in Heilongjiang province has the largest hemp mill in the whole province and even the whole country.

Once upon a time, local girls were proud to be able to work in a spinning mill.

Now an old worker told reporters that the once prosperous factory could not find anyone at all.

The whole Lanxi County seemed to stop suddenly, and the people who had gone to work were gone.

"This kind of difficulty has always been accompanied by the emergence of flax production, but it has been more prominent in recent years.

On the surface, it is because of the cyclical changes in the international market, but careful analysis is not difficult to find a strange phenomenon: that is, Linxi County, a few generations of people for more than 70 years of flax, in addition to the export of foreign exchange, and actually have nothing to do with the daily life of the Lanxi people and even the Chinese people.

One linen industry insider said.

In this regard, Lanxi County Magistrate Wang Xiuping analysis, this is a lack of domestic demand due to the export dependence.

Lanxi has been exporting raw materials of linen, linen and linen for a short time, and at that time the technology level can not be solved even with linen dyeing, let alone produce many kinds of products that are suitable for Chinese consumption.

Suffer from this dependence on exports and sneeze in the international market, the economy of Lanxi County gets a cold and fever.

In addition, this lack of domestic demand has also seriously inhibited the development of the industry chain. Once the country's foreign exchange is no longer thirsty, Lanxi flax will not be located.

And this raw material export, even in the good market, is to earn a little money, to a certain extent, is selling blood.

The status quo of Lanxi County is a microcosm of China's flax industry.

Without changing the status quo, China's Linen industry will eventually go to a desperate state.

However, there is also a phenomenon that is gratifying for us: in the past two years, a hot flax home textile technology has been sprang up in China. The urban fashion group began to like to choose flax home textiles and furnishings to decorate the small home, so that the family can have a unique special effect.

The most natural tones and the most fashionable styles have created a beautiful and stylish home environment, creating a fresh breeze for Chinese fashion families to compete in the upper and lower reaches of the United States.

In the past, home textiles were mainly made of cotton, and linen fabrics were not popular in China.

With the improvement of people's pursuit of healthy life, the demand for linen home textiles has gradually increased. Foreign domestic flax household fabrics, which are seldom bought by people at home, have gradually come into people's field of vision.

Linen products, which were rare in China, began to emerge in large numbers. Linen home textiles with European and American styles appeared in the high-end market and were loved by the domestic fashion group.

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It is reported that the emergence of flax home textile and fabric technology reflects the enhancement of Chinese people's "ecological consciousness", which satisfies consumers' desire for "advocating nature" and "returning to simplicity" in textiles.

Flax is called queen in fiber. It has many excellent natural effects, such as moisture absorption, sweating, natural bacteriostasis, fatigue relief and radiation protection.

Compared with traditional home textiles, flax products have the characteristics of good moisture absorption, no static electricity, strong warmth retention, high tensile resistance, heat resistance, heat resistance, straight and smooth, Hikaruzawa Youwa and soft fibers.

Flax is used as bedding, and its cooling effect is better than cotton products. People not only fall asleep easily, but also improve the sleep quality of users. Users sleep sweetly and healthily.

According to the R & D personnel of the new Shen group of the "Ma faction" home textile and fabric brand, the flax home textile products are exclusive in the upper and lower reaches in the European and American countries. The linen fabric of the Xinshen group has been supplying large brands of home textile and textile enterprises in Europe and America for a long time.

Today, the Xinshen group has developed its own brand of "Ma style" home textiles with high-end linen fabrics, mainly to provide domestic and American consumers with high-quality European and American flax home textiles.

"Our" linen "flax home furnishing fabric is full of vogue, concise and bright tone, pure color fabric, glossy and gaudy, and the upper visual sense is very obvious and very elegant.

We hope this brand will lead the healthy development of domestic flax home textile products.

Although there is still a long way to go for the development of flax terminal products, the R & D personnel of Xinshen group have gone out of their first step, opening up the domestic terminal market and showing the common aspiration of China's flax production enterprises.