The "Mini" Brand: Advocating Originality And Enhancing The Core Competitiveness Of The Brand

Recently, China Spin Du Yuzhou, President of the industrial association, and the relevant leaders of the Guangdong clothing and apparel industry association visited Dongguan Star Industrial Co., Ltd. to inspect the operation of the famous fashion brand EMINU "Yi Min Nu". Cordial leaders met with Du Yuzhou in the brand operation of Star Industrial Co., Ltd. and EMINU "Yi Nu" brand, and accompanied the delegation to visit EMINU "Yi Min Nu". Brand design process And production process.

During the day's inspection activities, Du Yuzhou highly appreciated the brand scale and operation mode, development results and speed of development of EMINU.

After hearing the report of EMINU's "brand" development plan, Du Yuzhou said that since 2011, the development of China's garment industry has faced many difficulties: domestic demand is relatively weak, domestic labor and other factors of production cost rise, raw material price fluctuation and inflation also inhibit consumption.

but EMINU " eminu " But in a complex environment, we can always establish a sense of crisis, adhere to the value of the core brand building as the direction, constantly innovate the brand's R & D, management and marketing system, and enhance the added value of the brand, truly showing the viability and development potential of a big brand.

We hope to encourage EMINU "Yi Min" to grasp the opportunity, to seize the time difference to realize the internationalization of the brand, and to set an example for the good and fast development of the clothing industry.

"We must build China's value chain and gradually move from the Chinese value chain to the transnational value chain. It is possible for China's garment industry to create its own market and create its own brand atmosphere." Du Yuzhou pointed out that after nearly 20 years of development of garment industry, the ecological system of clothing brand has been gradually established. China's clothing industry has entered a period of great potential for creating brands. Chinese clothing enterprises should adapt themselves to the new position of international division of labor and strive to create new advantages in International economic cooperation and competition.

It is hoped that the visiting garment enterprises that follow suit can draw lessons from the practice of EMINU, such as vigorously promoting originality, increasing investment in science and technology, continuously improving the core competitiveness of the brand, and defining the market positioning and consumption orientation of the brand, so as to lay a solid foundation for Wang's brand to move towards the new world dress order.