The First Step To Make Your Clothing Brand Famous: Clothing Store Planning

If you don't have any experience, you have to be a beginner.

Store planning

First: determine what kind of clothing to sell;

Second: it is to investigate your local market and do a thorough market research on the clothes you plan to sell.

Including market saturation, market purchasing power, location of the store.

Purchase channels and so on.

Third: capital budget.

For example, the cost of rent, taxes and other expenses of the store should be calculated and then acted.

The following is a detailed analysis of how to start a family.

:

(1) the success rate of opening a shop is high. The United States has conducted an investigation on the success rate of opening a shop. The result shows that the number of successful sellers is about 80%, and the proportion of successful independent shops is about 20%.

Experts believe that "technology" is the basic survival condition for storefronts to operate successfully. It is essential for the store to take root and have sufficient competitiveness. If we pay attention to market information and pay attention to the new consumption culture and characteristics, we can avoid falling into the vicious circle of price cutting competition when consumers are inclined to rational thinking.

(2) what kind of shop do you want to open? If you ask what kind of clothing store you want to open, can you answer it right away? If you haven't got a picture yet, then you want to open a foreign trade shop, then you want to open a brand store, and then you want to open a children's clothing shop. In the mind, there are 15 buckets like seven up and down. The following suggestions are provided to you for reference.

If you are full of creativity, passionate and bright, you can consider running fashion pioneer stores, create fashion trends and become fashion pioneers.

2. If you are good at fine and delicate goods, second-hand boutiques, boutique clothing stores, brand exclusive.

If you are extremely sensitive and loving family and family complex, children's clothing shop is a good choice.

If you often follow your feelings, always put yourself in your shoes.

A flat clothing store will be a good choice.

If we go to the shopping mall, we suggest that we go to the major shopping malls first to conduct research, observe and ask what clothes are good to sell. What brands are selling well? The agent brand clothing should negotiate with the manufacturers, agency fees, publicity and promotion fees, distribution and return systems, and so on. If we purchase goods into the streets or shopping malls or supermarkets, we must determine the location of clothing objects to be chosen, and there are many risks. The biggest danger is due to the blind backlog of products.

More clothing purchasing skills, in addition, we need to think about personal characteristics, interests, clear the number of funds held at hand, and further understand whether you want to shop, whether because of different format attributes, need special ability, such as: business development ability, expressive ability, and to assess the fitness of the kind to be assessed one by one, such as working hours, length of work hours and the way of work.

It is suggested that when the shop has not yet decided to open a shop, it should take part in the presentation sessions organized by the joining parties, listen to different kinds of voices, and listen to the sweet and bitter taste of the shop in person.

(3) what way do you open a shop, do you want to open a shop, open your own shop, invite friends or relatives, or join the franchise system? Do you have any resources to open stores?

But without experience, choosing the right affiliate system and learning management skills can be a good way to reduce business risks.

In addition, partnership investment opens shop, and there must be courage to face differences of shareholders and division of powers and responsibilities.

It is best to avoid a combination of 2 people and 3 people, not more than 5 people.

(4) the investment factors should be considered before opening a shop.

No investigation, no right to speak.

The location of the population, the nature of the units gathered nearby, the nature of the work, the consumption ability and habits of the region, and whether there are similar shops. If so, we should investigate the business circle.

The more in-depth understanding of the target customer layer, in the store location, the more able to vote for their needs and preferences.

Do not rush to take over the pferred store.

Some people see a certain shop pfer, think its appearance is good, the price is not expensive, then hastily take over, but after the shop opened, it was found that the target market is too small, and even caused "no one to visit" dilemma, but it's too late.

If you observe carefully, sometimes you will find that a shop often has two leased words, and the boss has changed one after another, which shows that he has not made any money.

On the contrary, some shops have not changed for several years, which means that the store has the right business to make and to make money.

{page_break}

Generally speaking, the market investigation before opening a shop includes the following aspects: 1. What is the surrounding environment of the shop?

The good rings of the environment have two meanings.

One meaning refers to the surrounding environment of a shop.

For example, some shops are located near or near the public toilet. Not far away, they are rubbish dump, smelly ditch or dust outside the shop door, or neighbors are the chemical factories with strange smell overflowing. This is the bad opening environment.

Another meaning refers to the location of shops.

Generally speaking, if the shops are located near the station, the commercial area has a high population density or a street concentrated by their peers, this kind of shop environment should have a relatively large advantage.

In addition, the location of the fork road and the corner is better, and the location on the slope road, the remote corner and the tall building is not good.

2. Is the traffic condition convenient?

It is convenient for customers to stop after they arrive at the store, whether the goods are pported conveniently or not, and whether it is convenient to go to the shops from other locations.

Whether the traffic conditions are convenient or not has a great impact on the sales of stores.

(3) is the surrounding facilities advantageous to the shops?

Although some shops are located on the main roads of the city, the barriers on both sides of the main road have greatly affected the business.

Therefore, we should pay full attention to this when choosing street pavement.

How to choose? There are two typical streets: one is only the driveway and the sidewalk, the vehicle is running on the road, and the line of sight can naturally sweep across the sides of the street. Pedestrians walk along the street and naturally enter the shops.

But if the width of the street exceeds 30 meters, sometimes it will not be popular.

According to investigation and research, the street is 25 meters wide, and it is easy to form popularity and customer trend.

Another typical street: the driveway, bicycles and sidewalks are separated. In fact, this is a closed traffic. Choosing this location is not good.

More clothing purchasing skills.

4. Serving the regional population.

Generally speaking, the more population there is, the better the density is.

At present, many large and medium-sized cities are relatively concentrated to form various areas, such as business district, tourist area, University District and so on.

The income level of target customers.

Setting up jewelry stores and high-end boutiques in the areas where the rich are clustered is the characteristic of high income for target customers.

All kinds of commercial villas or residential quarters built around the city are places where the rich gather.

There are many factors that affect the location of shops.

Why is the business of some remote alley shops flourishing every year, and some shops in prosperous areas are hard to manage? This is exactly a philosophical saying: the specific situation is analyzed in detail.

The good rings of position are relative rather than absolute.

The quality of a business depends not only on the location of the store, but also on the content, way of operation, service and image of the store.

Opening a shop is no longer a matter of OK. Only rational and perceptual combination can succeed.