There Are 10 Mistakes To Be Avoided In Clothing Shop Location.

Misunderstanding 1: the so-called golden section

The location of the general manufacturer's store is "Fei Feng Shui Bao" is not settled.

They believe that the greater the downtown area, the greater the volume of traffic in the business centre, and the higher the consumption.

It is hardly known that the expensive rent and competitive pressure in the prime location are not acceptable to the general store.

Misunderstanding 2: just ask

Densely populated, many consumers, large consumption... Many franchisees will compete in such a business district.

However, this may not bring maximum benefit.

In addition to considering the promotion role of store locations to sales volume, we should also evaluate its impact on brand image.

To ensure the establishment of brand image, manufacturers should choose the sanitation, cleanliness and beauty of the surrounding environment, preferably avoiding the noisy places like grocery stores, restaurants and machinery repair shops.

Misunderstanding 3: blindly enter the competitive saturation area

Excessive concentration of anything will result in saturation.

It seems that several stores are doing a lot of business, and in fact they have reached the saturation point of competition balance.

Suddenly a new store was added, the market would exceed the saturation point, and the situation of monks and meatless meat appeared. Some shops began to lose money, and only had a price war.

Misunderstanding 4: industry away from business location

Each region has its own different commercial network layout.

Which district develops service industry and which area develops IT industry?

Every city will have long-term overall planning.

Misplaced location, moving against the trend, often fails to reach the macro level.

The support and the promotion of the environment, and thankless effort, finally can only choose to withdraw.

Misunderstanding 5: being confused by traffic volume

The main factor that should be considered when choosing a site for clothing is traffic.

But for clothing franchised stores, in addition to taking into account passenger traffic, we should further analyze the effectiveness of passenger flow.

The ratio of effective passenger flow in different stores of the same business circle is quite different.

It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.

Misunderstanding 6: lack of awareness of borrowing

It is obviously undesirable to do business in a single way, and it will backfire.

Just enough to borrow the potential of the opponent can often play a positive role in promoting sales.

If you have McDonald's, you will find KFC. The same is true.

Myth 7: advertising space is thoughtful.

The common advertising props of franchised stores, standing cards, exhibition frames and posters can play an important role in the sales of franchised stores. The proper use of these props can play a 42 role.

Shops without independent facades naturally lose their independent advertising space, and they lose the space to play their marketing wisdom before the store.

Therefore, when choosing the address, it is best to know whether the doors and windows can be converted to the floor type large glass structure, and whether the local government has any special requirements for store recruitment and suspension.

Misunderstanding 8: clothing stores should take into account the convenience of customers.

Nowadays, consumers are getting more and more critical. They pay more and more attention to the matching of the property and the improvement of the surrounding environment.

A car owner wants to find a parking lot quickly when shopping, and the elderly do not want to climb a very high ladder.

Everything starts with its own convenience.

Franchised stores must take these convenience factors into consideration, otherwise customers will be reluctant to patronize them.

Misunderstanding 9: do not consider consumption inertia

Although many operators have made great efforts in positioning and business analysis, they can only end up by considering the consumer's characteristics of consumption.

Some audio and air-conditioning stores have entered the newly developed large residential areas because they have seen the huge demand for new homes in the entire business circle.

If there is no competition in the business circle, if all the customers need to buy, they can naturally support a store.

However, such durable consumer goods as sound and household appliances are expensive, and the frequency of purchase is low. Consumers are willing to pay more when they are buying, and goods are less than three.

Myth 10: future changes in business environment

The investment return period of a franchised store is longer. Once the surrounding environment changes, it will inevitably lead to unrecoverable investment.

Generally speaking, the new urban planning, public pport facilities and road conditions will have a profound impact on the business environment.

Some of the places that seem to be excellent at present may soon be in trouble of renovation and demolition due to the requirements of urban development and change.

The location of a store decides success or failure. In order to make a scientific and effective decision, we must fully understand the business intelligence, business layout, municipal planning and consumer purchasing habits.

The location of the franchised store must adhere to the principle that it will not be in flood, and it is wise to give up the plan of the store without the appropriate location.