Textile And Garment Market Downturn, Qingdao Garment Enterprises Accelerate Spanformation And Upgrading

Since the beginning of this year, the textile and garment industry has been faced with multiple adverse factors such as increasing costs, increasing pressure from export downward, slowing investment growth and lowering the efficiency of enterprises. Qingdao City Enterprises should actively respond to the situation, and by increasing independent innovation, focusing on developing domestic markets and promoting the development of independent brands, the overall situation will show a steady and fast development trend. Fu Qiupeng, reporter: what I have on hand is the newly developed chitosan wound dressing. It is made of chitin fiber. Unlike ordinary medical cotton, it has the functions of stopping bleeding, diminishing inflammation and promoting healing. It also has no toxicity to human body and no stimulation. Through this dressing, it can reduce the use of antibiotics in the end. It is a high-end medical textile and is mainly used for export.

In the light of Textile and clothing The market downturn and the increasingly brutal homogenization of competition, that is, the group has always been at the forefront of independent innovation. Based on the state-level enterprise technology center, that is, the new materials company and many medical materials research institutes at home and abroad, we have developed marine biomedical fibers and dressings. The chitosan wound dressing has authorized 3 national invention patents and has been exported to many medical products companies abroad. Lin Chengbing, director of the office of the enterprise technology center of the group group, has reached the international advanced level. It is a key project for our company to spanfer from civilian textiles to industrial textiles, and it is also a key industrial project to spanform the mode of economic growth and increase the structural adjustment of products.

Relying on independent research and development in the field of medical textiles, it did not slow down the pace of innovation in the field of traditional civilian textiles. As the largest fabric and weaving supplier in Jimo, Yimo has eliminated the low-level and high energy consuming products, upgraded the equipment and technology comprehensively, spanformed the products to high-end and functional direction, developed seven series of air-conditioner yarns, environmental protection and low consumption, and Takame Sa. Among them, 70% of the group's business accounted for more than 250 new products, and the output was more than 5000 tons, accounting for more than 54% of the total output. Xu Xiao Si The engineers of the hair group Yihe Knitting Co., Ltd.: from a few large fabric series, it can be said that every unit has different updates, and the thinking can not keep up with the trend of international development. Products, fibers, new technology can not keep up with the trend, and can not be used for up to a year, which may be on the edge of being eliminated.

In recent years, the demand for foreign textile and apparel market has slowed down, and the labor cost of enterprises is high. Especially in this year, the disparity between domestic and foreign cotton prices makes domestic enterprises at a disadvantage in the international market competition. As a professional knitting underwear brand enterprise in Qingdao, the Hong Ni group has always focused on the development of the domestic market and accumulated quite a fixed consumption group. Since this year, enterprises have participated in several domestic exhibitions, participated in many top competitions, and established the "red Ni underwear life Museum" and promoted it throughout the country. At the same time, the construction of e-commerce platform provides a new way for the development of the domestic market. Liu Yongquan, general manager of Qingdao Hong Ni Group Clothing Co., Ltd.: we have set up a special E-business Department. We have made a little break in last year for the market. We think that in the coming period, e-commerce is a situation needing, another is the consumption trend in the future, and more importantly, we want to open up a new channel outside the normal sales channels. We should say that one plus one is definitely greater than two. By the end of June, Hong Ni completed the year-on-year growth rate of 6.7%, and sales increased by 4% compared with the same period last year.

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In the textile field, the lack of independent brand processing enterprises, not only low profits, and lack of autonomy. The green spinning group has strong fiber technology advantages. 4 years ago, its main business was to do the foundry for the world famous brand. Now all the yarn and fabric of the enterprise are the main brands. The 10 independent brands, such as langyun and Hynor, which have been launched in clothing and knitting, have also formed brand influence in the industry. In the first half of this year, the group achieved 2 billion 213 million yuan of main business revenue and a total profit of 27 million 832 thousand and 800 yuan, and achieved good operation results under relatively difficult conditions. Fang Yan, the brand director of Qingdao Textile Alliance Holdings Group Co., Ltd.: the original export market was built entirely on the brand of others, so now we have strong autonomy, product development control and product design enhancement capability is relatively strong. This is one. From the profit point of view, we feel that the profit is controllable. It has a larger space to increase profits than the whole export OEM market, and we estimate it to be over 20% to 40%.

In the 1-6 month, the total output value of textile and garment industry in Qingdao increased steadily. As of the end of June, 739 textile and garment enterprises above Designated Size reached about 79000000000 yuan in total industrial output value, an increase of 17.8% over the same period last year, an increase of 2.1 percentage points over the city's total industrial output value, and a about 18000000000 yuan increase in export delivery, an increase of 6.9% over the same period last year. From the perspective of the domestic economic situation, the measures to support the textile and garment industry will be released after the double interest rates and interest rates have been lowered. At the same time, with the quickening of Qingdao textile and garment enterprises' spanfer mode and adjustment structure, the core competitiveness of the industry and enterprises will be improved steadily, which will become an important driving force to promote the steady and rapid development of the textile and garment industry.