Shenzhen Summer Clothing Ahead Of The "Bottom", The Public Fell In Love With "One Price".

Recently, reporters have found that despite the scorching sun in August, Shenzhen summer clothing entered the "bottom up season" in advance, but consumers are very calm. A consumer told reporters: "it must be cheapest, it's all autumn!"

"One price" let

When visiting various shopping malls in our city to calculate discounts, it is found that all kinds of discounts are generally about 50 percent off of the discount, some are low to 60 percent off or 70 percent off, but they are not as good as the price of "one price".

In the east gate clothing stores, businesses have hit the lowest price since this summer.

The brand is 150 yuan to choose 3 short sleeved T-shirts, and Metersbonwe sells 29 T-shirts and 39 yuan for T-shirts this summer.

In the sun department store, a number of women's wear counters launched 99 yuan, 159 yuan, 199 yuan, 299 yuan, and 399 yuan. The reporter opened the tag to see that the price tag of these women's clothing was in thousands of yuan, a dress marked 2499 yuan, and only 299 yuan after the price.

In the H&M, MANGO and other low price clothing Supermarkets, reporters saw that the whole market was linked with a price tag at an early date, 59 yuan, 99 yuan, and 199 yuan everywhere.

Consumers who buy clothes have long been queuing up. A customer complained that they could queue up for half an hour to get to the cash desk.

The reporter visited the sun department store, Mao Ye Department store and the big clothing stores in Dongmen, and found that the "one mouth price" at the entrance of the women's clothing special cabinet replaced the word "Sale", and the slogan of "70 percent off, 50 percent off" was no longer popular with consumers.

Reporters reckoning that consumers are getting smarter and smarter.

More pparent.

Take buy one get one, for example, consumers buy two items of clothing, among which the price of the tag is less than that of the price. Consumers get most of the benefits, and only 50 percent off of the consumers get the benefits. The price can only be shared by 50 percent off if the price is added to 50 percent off. If the price is 50 percent off, it can be taken as an example, assuming that the purchase is 200 yuan to 220 yuan, that is to say, 200 yuan can buy 420 yuan, which is about 52% off. It seems to be very favorable. In fact, the coupon is also used for two consumption. If the commodity price of the two shopping is far from the value of the coupon, it will have to be consumed again, and the direct consumption will bring back the coupons.

During the interview, some consumers called on the merchants, carefully planning the discount and preferential treatment.

"Bottom readers" need to have a unique vision in the anti season "copy the bottom".

"Anti season hunters" need eye contact

Random visits in Dongmen business circle, the price of clothes on the low-end market is 100 yuan or more than 80 yuan, the selling price is 9 yuan, 10 yuan, 19 yuan summer wear can be seen everywhere.

The reporter stopped at a clothing store, and in less than 5 minutes, the dealer sold 35 such clothes, with sales of nearly 400 yuan.

Reporters noted that in some shopping malls, some seasonal clothing price tag 2000 yuan, sales price is more than 200 yuan, equivalent to the 90 percent off of the market price.

The price is so low that while attracting ordinary consumers, it also attracts "anti season bottom" customers.

A fashion industry official told reporters that during the summer clothing sale, there are some "anti season bottom" customers on the Shenzhen market who will do the anti season business. However, to do bulk "anti season" is not only a matter of vision but also need connections.

The person in charge disclosed that Shenzhen, as a port city with sea, land and air, was not only supplied to the mainland but also exported to large quantities, and a large number of "made in China" products were sent from Shenzhen to all parts of the world. Some foreign trade products were sold off for various reasons.

What's more, Shenzhen is leading the trend of women's wear. Some of Shenzhen's fashionable goods are still very popular next year in the two or three tier cities, but they need buyers' eyes.

Reporters visited the market and found that, influenced by the market, the current "anti season" business has not been as good as before.

When the economic crisis happened in 2008, a large number of foreign trade clothing was sold at a low price.

The discount is also surprising, which has attracted the popularity of "anti season". However, this year's economic forecast is not ideal. The brand clothing enterprises basically take many small batch shipments to push the summer clothing, so there are not many tail goods.

High-end women's clothing brands can not be discounted too much.

Some high-end clothing declined to discount during the summer's "discount season".

The reporter received the discount information of Shenzhen women's clothing brand "auspicious Xiang Zai", and found that it had only 12% off discount for VIP customers.

The reporters searched for discount information on "auspicious" clothes, which are also very limited.

Unlike other brands, it is often 50 percent off, 60 percent off or even lower.

"Ji Xiang Zai" responsible person Yang Fan said: "our channel control is very strict, all take direct shop management.

High end women's clothing discount will hurt the feelings of fixed consumers. "

Reporters noted that in some women's high-end brands refused to discount at the same time, most of the high-end, mid-range women's clothing brands to actively join the ranks of price wars, in a big sale of women's clothing in the summer to recover money at the same time, businesses complain incessantly.

In the interview, more than one garment bosses told reporters that 90 percent off, 80 percent off, such discounts on goods hurt consumers and hurt manufacturers more.

As long as it is really a manufacturer of women's clothing brand, there will be such a low discount. Generally speaking, in the selling season, 70 percent off is the bottom line for manufacturers to recover money as quickly as possible.

Of course, do not rule out the problem of cash flow of brand women's clothing, with 90 percent off, 80 percent off clearance price to clear goods, such a price is really very strong.