Swedish Clothing Brand H&M And Beckham Work Together To Create Bodywear Series

Although the London Olympic Games ended, but in this Olympic Games, except the athlete, the most outstanding performance is the star Beckham.

Recently, the fan began shooting for his new endorsement.

According to foreign media reports, this is the exposure of Beckham to the famous Sweden

The first live photo of H&M's underwear advertising series, Beckham is wearing a white vest, white triangle underwear, strong muscles and a good figure.

This time, the fast fashion Swedish clothing brand H&M once again made everyone excited. Following the cooperation with Versace, we announced another partnership with David Beckham (David Beckham) in the underwear series.

It is reported that these underwear styles are scheduled to be listed on Valentine's day. Looking at the poster, Beckham is naked and sexy.

With Beckham, I wonder if H&M will choose to cooperate with Vitoria Victoria (Victoria Beckham) in the future.

Beckham's first collaboration with H&M is Bodywear's quality and durability.

The series launched nine men's underwear, which will become Beckham and the Swedish clothing brand.

Long term exclusive cooperation series.

According to H&M, the series is designed by Beckham's internal team and then sold exclusively by H&M.

The Bodywear series is designed to be functional, comfortable, and branded to display the new series of classic, including briefs, flat pants, vests, T-Shirts, pajamas and autumn trousers.

After 18 months

And development results, the series aims to create a new concept for men's underwear in twenty-first Century, and will be sold in 1800 H&M stores and online in the world since February 2, 2012.

{page_break}

David Beckham also said: "teamwork has always been a very important part of my life, and I found the same in designing this series of costumes.

Together with my design team, I have repeatedly considered the upper body sensation, fit and style design to ensure that it is not only a garment that I would like to wear, but also a series named after my own name.

I always want to challenge myself, which is a very beneficial experience for me.

The result is very satisfying to me, and I hope that the male customers of H&M are as excited as I am.

"I believe that men will love the Bodywear series that David Beckham has worked with H&M.

This is an amazing virgin series that focuses so much on the function and quality of underwear.

David Beckham is one of the most respected celebrities in the world today. I can't wait to know what kind of growth and development we will have in the coming quarters.

H&M design director Ann-Sofie Johansson said.

In order to create this ultimate underwear series, the most important thing is to find the best design details for the perfect costume, such as giving the briefs the most comfortable elasticity, and the trademark is not easy to be rolled up by the side of the trousers to rub the body.

A long vest must be a suitable grey tone; a fitted T-shirt should have the perfect sleeve length.

Beckham and his design team drew inspiration from Beckham's wardrobe and integrated into Beckham's unique aesthetic style so as to create and create a significant underwear brand from the very beginning.

This is why the series does not reflect the brand logo on the belt, instead of clothing design itself.

The first 9 products are basic, designed to highlight the design quality.

The series includes four pairs of underwear -- trunks, swimming trunks, flat pants and woven knitted pants; three tops -- David's perfect T-shirt, vest and Henley blouse; and two underwear - pyjamas and men's Secret trousers in the cold season.

The series is all made of cotton fabric, and elastic fibers are added to the briefs, swimming trunks, T-shirts and vests to maintain a soft handle.

Henley blouse and autumn trousers are made of waffle cotton, and 100% cotton pajamas are specially processed to maintain their profile.

This series is the first series of long-term cooperation with H&M, and new models, new fabrics and new patterns will be introduced every quarter, all of which will follow Beckham's new classic quality oriented plan.