Dalang Town Wool Textile Industrial Upgrading Area Action Plan

To promote

The construction of the industrial agglomeration area should speed up the development of industrial upgrading and realize the high-level rise of the big wool weaving industry. According to the spirit and requirements of the implementation plan of the "three heavy" target management responsibility system by the municipal Party committee and the municipal government, the plan of action is formulated around the general thinking of the "two cities, one district integration" of the Town Committee and the town government.

I. background of action

Wool weaving industry is one of the three leading industries in Dalang, and it is also a characteristic industry of enriching the people and strengthening the town.

After more than thirty years of support and cultivation, big wool weaving has grown stronger and stronger in the industry from scratch, from small to large, from weak to strong.

However, as with other industrial clusters, the development of today's big woolen weaving industry has encountered many difficulties and constraints, and is also facing a rare opportunity, which is at an important stage of upgrading and development.

From the perspective of challenges, there are many problems in the development of the big wool weaving industry, such as the overall quality of development is not high, the support of large enterprises and big brands is not high, the production capacity of enterprises is strong, but the ability of innovation is weak, the output of sweaters is large, but their profits are low.

In particular, compared with PU, Humen and other industrial clusters, the big wool weaving industry still has gaps in product development, brand cultivation, market construction, publicity and promotion.

At present, it is facing a series of factors such as shortage of funds, lack of talent, rising cost, difficulty of recruiting workers and so on. In addition, the situation of economic operation is not clear, the competition in the industry and the region is becoming increasingly fierce, and the production and sales of large knit are facing difficulties.

From the point of view of the opportunity, the macro policy is actively adjusted to create opportunities for the upgrading of the industry.

In recent years, in the face of the complex situation, the central government has made major adjustments to the macroeconomic policy. In a timely manner, the textile industry adjustment and revitalization plan, the "textile industry" 12th Five-Year "development plan" and various small and micro enterprises' burden reduction policies have been promulgated, which has created favorable conditions for expanding the domestic textile market, enhancing enterprise confidence and guiding enterprises to upgrade and develop.

The industry itself needs to upgrade to provide impetus for industrial upgrading.

The current woolen textile industry's dilemma is the inevitable result of the serious excess capacity of homogenization, and the inevitable labor pains in the process of industrial pformation and upgrading.

At present, the effective way to solve the predicament of the textile and garment industry is to unswervingly speed up industrial upgrading, eliminate backward production capacity, accelerate technological progress and new product development, constantly open up new markets, improve the contribution rate of science and technology, the contribution rate of brands and the added value of products.

Two, action thinking

Guided by Scientific Outlook on Development, relying on our existing town

On the basis of the overall thinking of the "two cities, one district integration" of the Town Committee and the town government, we should adhere to the combination of government guidance and enterprise subjects, adhere to the integration of the key breakthroughs and promote the integration of key enterprises and small and medium-sized enterprises, persist in the combination of optimizing the industrial chain and upgrading the value chain, take the brand building as the core, and strengthen the R & D design, enlarge the sales market, make the fine production links and create the wool culture as the main line. We will further promote technological innovation, expand the publicity and promotion in all directions, adjust the product structure in a wide range, and further enhance the comprehensive quality and overall strength of the characteristic industry of the big wool weaving industry, and open another brilliant ten year of "famous Chinese sweater town".

Three, action objectives

We should strive to use the 3-5 years to promote the high-level rise of the big wool weaving industry and pform from product management to brand management, from the production base to the modern wool textile business city.

Specifically, we need to achieve "three one and three breakthroughs".

"Three one": to create a wool textile trade center with a gross trade area of 10 square kilometers, and promote the agglomeration of high-end value-added links such as creativity, R & D, design and sales; create an agglomeration area for e-commerce enterprises, and take the lead in systematically and forcefully supporting the development of the E-commerce of wool garments in the industrial cluster of the whole country; strive to cultivate a number of leading enterprises and famous brand products in all sectors of the industry, and form a good situation of leading enterprises and famous brand products to promote the coordinated development of small and medium-sized enterprises.

"Three breakthroughs": market breakthroughs, mainly from domestic export market to domestic market, and the proportion of internal and external sales from the current 4:6 to 6:4, forming an internal and external market structure. The exhibition breaks through and gradually "weaving the trade fair" into "outside the window to see the modern Dalang, train the important platform for training talents, connect the bridge of friendship, and promote the engine of Dalang's economic development"; cultural breakthrough, dig the cultural connotation of big long hair, and create a complete wool culture with Dalang characteristics.

Four, action measures

(1) the construction of the trade city.

Drawing on the experience and practices of Jiangsu and Zhejiang industrial clusters in the construction of specialized markets, relying on the existing market base of our town, we will strengthen the planning, guidance, integration and publicity of the 10 square kilometer weaving business district, continue to enhance and enhance the vitality and vitality of the business district, and strive to build it into the largest and most traded wool trading city in the country.

Strengthen urban planning and industrial planning.

To clarify the specific scope and boundary of the 10 square kilometer weaving area, invite the national industry associations to deeply participate in the industrial planning of the wool textile business district, and invite professional planning organizations to make detailed plans for the wool textile business area, and make planning sand table models and planning publicity films.

We should intensify environmental improvement and improve supporting facilities.

Upgrading the surrounding roads, vigorously promoting the construction of Songshan Lake extension line; innovating the management mechanism, establishing the three level management system of towns, villages and enterprises; strengthening the rectification of the public security, health and other large environment and the rectification of the operating environment; further enriching and improving the supporting projects such as staff quarters, leisure parks, libraries, shopping malls, hotels and schools in the commercial city, providing quality public services to enterprises and businesses.

Adhere to key support and phased development.

First of all, we should concentrate our resources on the trade center of the flourishing wool weaving industry, and form the agglomeration effect. We will plan for the establishment of 3-5 specialized markets or supporting markets, and improve the market system construction, so as to form a core area of wool textile business with a certain scale.

Build a headquarters base.

Based on the specialized market that has been built or will be put into construction (especially the Lanzhou community planning and newly constructed woollen accessories city) as a carrier, by introducing famous enterprises to enter or guide enterprises to set up sales headquarters, we should build a headquarters base for woolen enterprises.

We plan to build R & D and design sales centers on the third floor of the trade center, and actively introduce 6-10 local, large enterprises and well-known brand enterprises both at home and abroad.

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(two) market expansion action.

Tangible market is catching up actively.

While stabilizing the international market, we should vigorously expand the domestic market.

The key enterprises in the organization will strengthen communication, cooperation and interaction with foreign trade associations and Chinese Chambers of Commerce, directly utilize the international market and various resources, and encourage powerful enterprises to diversify the international market by means of setting up factories abroad, jointly running factories or setting up sales outlets, etc.; to guide qualified enterprises to set up brand stores in China and to set up counters in famous market (shopping malls) to speed up the pace of domestic sales expansion; organize 3-5 exhibitions and exchanges activities at home and abroad every year, and give financial support to booth construction, image production and brand promotion in accordance with the relevant regulations of cities and towns.

The invisible market takes the lead.

Support enterprises to strengthen the construction of marketing network, and actively promote the integration and development of tangible market and e-commerce, and innovate the market trading mode.

It supports the three party e-commerce service enterprises such as enterprise joint Alibaba to develop e-commerce applications, and encourages qualified enterprises to establish an independent e-commerce platform, shortening product circulation cycle and reducing product marketing costs through innovation of marketing mode.

On the third floor of the trade center, we plan a certain area, introduce 8-10 e-commerce enterprises with a certain scale and development prospects, and give key support in policies, channels, talents and so on, and strive to build our town's "e-commerce enterprise cluster area".

On this basis, we will set up the "e-commerce club" as soon as possible. At the same time, we will introduce marketing, planning, photography, model, website construction and other supporting information service agencies to provide quality services for e-commerce enterprises, and strive to support and cultivate 1-2 large e-commerce enterprises like wheat bags and van customer's products, so that our town can win the lead in the e-commerce market.

(three) exhibition upgrading action

China's (Dalang) International Wool Textile Products Fair, which has been doing well for a year, is constantly seeking breakthroughs in the form and content of the exhibition, especially in specialization, marketization and informatization.

We should deepen the marketization operation and outsource some relatively independent and professional projects which are not outstanding in our own operational capacity to some professional institutions, and widely establish cooperative channels to tap the potential of commercial development.

We should establish and improve the investment network, deepen cooperation with industry associations, investment service companies and agencies at home and abroad, invest in various channels, increase investment coverage, further improve the database of "rendezvous" merchants, and strengthen the building of customer public relations.

We will do well in the exhibition website, and effectively use the network means and media systems to build "weaving rendezvous" information platform to achieve interconnection, interaction and interaction between the Internet and the Internet.

We will improve the professional service of the exhibition, and organize the "weaving and rendezvous" into the centralized exhibition platform and Effectiveness Report of the annual development of the big wool weaving industry. This will create the regional brand of Dalang and promote the development of Commerce and trade.

(four) brand promotion action.

Building famous brand, promoting famous brand, promoting famous brand, and promoting the pformation of our woolen weaving industry from manufacturing to creation, from speed type to benefit type.

Vigorously promote the enterprise's own brand building.

We should strengthen the awareness of enterprises' independent brand and increase the support and reward to enterprises that have won the title of famous brand products.

We encourage important backbone enterprises to set up R & D design teams, register their own brands, increase brand packaging, publicity and promotion, and constantly enhance the influence and competitiveness of their own brands.

Guide enterprises to increase investment in research and development, encourage enterprises to strengthen cooperation with clothing institutions, well-known enterprises or famous designers, optimize product structure, expand product areas, enrich product categories, and pform from garment production to wool, needle and shuttle clothing production.

Cultivation

Brand.

Further study the development status of designer brand in our town, find out the details and understand the needs.

Encourage fashion designers to innovate and start business in our town, provide supporting policy support and guarantee of working conditions for outstanding designers, and give guidance in the establishment and operation of enterprises, give preferential treatment in terms of tax revenue, etc., with the construction studio as the starting point, attract famous enterprises, famous brands, famous schools and famous teachers at home and abroad to enter the wool textile trade center, vigorously cultivate local designer brand, and form a more concentrated area of the original brand of our town, so as to promote the quantity and quality leap of the brand.

(five) cultural atmosphere building action

Relying on the characteristic industry of wool weaving, we create a brand of wool culture with Dalang characteristics.

Dig out the cultural connotation of big wool weaving, and turn it into mascot and wool culture story, slogan, gift, etc.

A series of activities such as the wool trade fair, the wool weaving Festival, the weaving festival opening ceremony, the wool photography exhibition, the fashion trend conference, the wool garment design competition and so on are organised.

On the third floor of the wool textile trade center, we invest in the construction of the museum and exhibition hall, relying on the key project construction to improve the public cultural facilities.

A quarterly publication of "big wool weaving" was set up to show the charm of wool culture through industry publications.

We should make full use of media resources to create a strong cultural atmosphere of wool weaving.

Over the years, our town has gradually established and perfected its own publicity system, and has established profound friendship with many domestic media, especially the professional media of garment industry. We should make full use of these resources to publicize the culture of "big woolen sweater" and let the image of "famous Chinese sweater town" go deep into people's hearts.

We should integrate the publicity resources of Dalang TV, Dalang network, Dalang weekly, Lixiang Dalang micro-blog, Da LAN weaving net, "weaving rendezvous" official website, official micro-blog, big dragon weaving micro-blog and Trade Association micro-blog, as well as town outdoor publicity resources such as lamppost advertising, T advertisement, flyover advertisement and large LED, and lay a good combination of industrial propaganda to create a strong publicity atmosphere.

We should dig deeper into publicity and cooperation resources.

Making full use of the professional and mass media cooperation resources accumulated over the years, let them publicize Dalang in a targeted, planned and step by step way under the guidance of the government's unified coordination and guidance, so as to fully demonstrate the image of the industry.

We can identify and select the authoritative media of 1-2 industries to explore ways of effective media cooperation in order to expand the breadth and depth of industrial clusters in the way of setting up branches or stagnation places in Dalang.

(six) talent reserve action.

We should expand the scale of talents, optimize the structure of talents and enhance the level of talents as the main direction of attack, and speed up the gathering of a number of leading talents and professionals with innovative ability to provide talent protection for industrial upgrading and development.

Relying on Dalang vocational middle school, doing a strong job.

According to the needs of industrial development, relying on Dalang vocational middle school, strengthening communication and contacts with other professional colleges and universities, vigorously promoting cooperation in production, teaching and research, and building Dalang vocational middle school as an important platform for our textile industry to make full use of the resources of national universities.

To build a strong long position, support its creation for the Dongguan Wool Textile Institute and even the Guangdong Wool Textile Institute, make the national industry and the Vocational Education Union flag, trains for our town industrial cluster to lead the trend of the times the wool research and development design talented person and a batch of knows the market, will plan, understands the foreign language marketing plan talented person.

Improve environment and retain talents.

First, we should guide enterprises to improve the conditions of hardware and software, effectively improve the working and living environment of workers, gradually improve welfare benefits, establish and improve the incentive mechanism, and pay attention to the building of corporate culture, and enrich their staff's amateur life by organizing various recreational activities.

We can set up a number of example enterprises from key enterprises, organize learning exchanges, sum up experience, and carry out publicity and promotion, so as to drive the whole town wool enterprises to effectively enhance the hardware and software environment.

Two, all communities (villages), especially the commercial city, should combine relevant functional departments to effectively intensify the regulation of public order, sanitation and pportation, and provide a comfortable, safe and stable living environment for migrant workers. Regular activities such as outward bound, skills competition and evening show will enrich the amateur cultural life of migrant workers, retain people from the spiritual level, and try to help middle-level cadres and senior technical personnel to solve their children's schooling and household problems, so as to solve their worries.

The three is to solve the housing problem of high-end talents.

Drawing lessons from other industrial clusters, we should consider giving industry experts, famous designers, senior technical talents and senior management personnel working in our woolen weaving enterprises with certain cash incentives or housing subsidies. If conditions are ripe, we can consider building a "wool man apartment" or "wool weaving community" which is specially purchased for senior professionals in Lang industries. We also improve the construction of wool weaving library and rest park. We will attract high-end talents to settle in Dalang and start Dalang with good living conditions and superior environmental conditions.

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Five, action security

(1) strengthening organization and coordination.

The whole town should conscientiously learn to understand the specific contents and requirements of the action plan, clarify the direction of development and its own positioning, improve coordination and linkage mechanism, and jointly promote the implementation of the action plan.

We should comprehensively strengthen the construction of the wool weaving Management Committee, establish and improve the management system, set up a special action team based on the current staff of the town's wool weaving department, and jointly set up a special action team jointly with the relevant departments to clarify the responsibilities and divide the work and implement them. The relevant departments and trade associations should give full play to their functions, strengthen linkage, cooperate with each other and cooperate with each other; and the news media should increase the publicity of the action plan and create a good atmosphere of public opinion.

(two) increase financial support.

We should conscientiously implement various fiscal and tax support policies.

Set up a special fund of 20 million yuan per year for the development and upgrading of wool textile industry, which is managed and supervised by special departments of financial departments.

We should focus on major projects, important events, industrial clusters, and support enterprises in technological pformation, product development, market development, talent recruitment, brand building and promotion. We should give priority to those listed in key enterprises.

Actively strive for national, provincial and municipal guidance funds and policy support for the development of industrial clusters, and ensure the implementation of key projects.

(three) innovative working mechanism.

The project responsibility system should be established, and specific work projects should be worked out to implement specific implementation plans and strengthen target assessment.

We will improve the regular meeting system, regularly announce important indicators and work completion status, and track and coordinate the difficulties and problems encountered in the process of industrial development and key project construction at any time.

We should improve the industry statistical analysis mechanism, strengthen communication and guidance to enterprises, and regularly announce the development of wool weaving enterprises above designated size.

(four) cultivate leading enterprises.

We should strengthen the guidance and cultivation of leading enterprises, form a resource advantage agglomeration and enhance resource efficiency.

In the sweater production, numerical control looms, yarn accessories, e-commerce and other industries, a number of enterprises with strong growth potential and great potential for development will be identified to support and nurture key enterprises, establish a linkage system for key wool weaving enterprises, strengthen coordination services and capital guidance, and make full use of the public resources of the government to assist them in applying for state, provincial and municipal support funds.

(five) strengthen platform support.

Efforts should be made to enhance the platform of "product development", "quality inspection", "exhibition logistics", "financing services", "information exchange" and other platforms. At the same time, through preferential policies, professional teams / companies should be introduced to build or utilize their own resources to create a platform of "marketing promotion", "brand planning" and "e-business", so as to form a comprehensive, professional and powerful comprehensive service force to play an important role in the upgrading and development of the wool industry, and help enterprises solve problems in the process of upgrading and development.