Guangdong Liuhua Clothing Wholesale Market Pformation From Lattice Shop To Brand Flagship Store

Guangzhou flowing flowers

After more than 20 years of ups and downs, we have entered the critical period of upgrading.

Among them, the most striking thing is that a batch of diversified and integrated garment market is moving towards "shopping center" pformation.

Flowing flower

The professional market will be "shopping center" in the future.

The market structure of garment specialty market is facing pformation.

From the stall, the traditional market to the modern shopping mall, from the regional trade to the international trade, from single product competition, price competition to brand competition and value competition, from self growth to government intervention planning.

After 20 years of ups and downs, Guangzhou Liuhua garment wholesale market has entered a critical period of upgrading.

Recently, the Liuhua business circle, represented by the white horse clothing market, the one horse clothing wholesale Plaza, the red cotton International Garment City, the Guangzhou international fashion exhibition trade center and the Changjiang International Garment City, has been identified as the "Guangdong clothing international procurement center" by the Guangdong Provincial Economic Commission. It has become the only international textile procurement center in the province.

Insiders pointed out that the pformation and upgrading of Guangzhou Liuhua garment wholesale market "innovation driven and intelligent growth" has achieved initial success.

Market structure

The status of "clothing distribution center" can not be shaken.

"Do not understand the professional market, do not understand Guangzhou."

Large and small specialized markets all over Guangzhou play an important role in the commodity market system of Guangzhou.

According to the data provided by the Guangdong Wholesale Market Association, there are more than 1300 specialized markets in Guangzhou, of which more than 150 are in the professional market with annual turnover of more than 100 million yuan, accounting for about half of the total market.

A dozen industries including clothing, leather goods, cosmetics, cloth and stationery have been initially formed.

Among them, some large scale, high grade clothing market in Liuhua district has gradually become the new leading wholesale market in Guangzhou, and has begun to form a real "Guangzhou price".

It is learnt that, with the strategic positioning of Guangzhou in building the "international business center city", the status of Guangzhou logistics industry regional center and commodity distribution center has also been established.

Each year, the two Canton Fair can attract about 170 thousand overseas buyers.

Most of them are domestic buyers.

"Beijing and Shanghai have different location and industrial layout, which make it impossible for them to become commodity distribution centers like Guangzhou, and Yiwu, Wenzhou, Ningbo and other cities can not have the convenience of comprehensive pport hub of sea, land and air pportation, as well as the surrounding huge industrial base."

One of the members of the Guangdong commodity international procurement center is an expert judge, said Sun Xiong, President of Guangdong chain operation association.

Guangdong is a global manufacturing base.

Output value has ranked second in the country.

The average daily clothing volume in Liuhua district is 100 tons, with an annual turnover of more than tens of billions of yuan, accounting for about 1/3 of the country's wholesale clothing.

Sun Xiong told reporters that in the recent Pearl River Delta, eastern Guangdong, western Guangdong and other places, the judges visited some clothing wholesale markets. Although some of the clothing market in the field is very good in terms of hardware and scale, the Liuhua clothing market in Guangzhou must be slightly better in terms of hardware and software, popularity, trading volume and popularity.

He pointed out that, according to the "Pearl River Delta regional reform and development plan", in order to cooperate with the development, Guangzhou's urban land control is strict, it is impossible to come up with the new construction wholesale market, upgrading and upgrading the original wholesale market is inevitable.

Guangzhou's clothing wholesale market, as the leading platform for export and domestic market, can not be shaken up.

Transformation 1

From disorderly competition to specialties

Management, service and product homogenization are the realistic problems of Liuhua business circle.

Insiders pointed out that the biggest development constraint that Liuhua clothing business circle had encountered was: it is still in a relatively primitive stage of operation and expansion, and there is no new development in the quality of operation, and there is no qualitative leap in connotation.

After adjustment in recent years, managers of business circles have soberly realized that the expansion of business circles and proper accumulation must be grasped well by two points. First, the positioning of each market target customer should be clearly distinguished, and the target customers should be misplaced in competition. Two, we should pay attention to opening up the source of customers.

Generally speaking, the source of wholesale clothing to Guangzhou is relatively strong in dependence on the market, and the customer loyalty is relatively high. As long as we open up new sources of tourists and attract more domestic and foreign tourists to Guangzhou to purchase clothing, with the advantage of this one-stop service, the tourist resources will be relatively stable.

The reporter has learned that the market positioning is also very clear, such as white horse to run high-end fashion women's clothing, business men's clothing; red cotton is positioned as young fashion trend men and women's clothing; one horse has set up a large number of well-known domestic high-end men's wear brand franchise; Kangle takes cowboy series as the fist product; Royal Dragon, Canaan and other foreign trade clothing market is mainly for the Middle East and Africa and other places of foreign trade business; and Dongbao mainly manages women and children products; the new earth clothing city chooses the main knitted sweater.

They have made innovations in functions, positioning, format combination and management mode, playing an exemplary role in business circles and expanding the radiation power of business circles.

Transformation 2

From lattice shop to flagship store

In recent years, with the change of consumption habits and consumption psychology, some subtle changes have taken place in the professional market.

Among them, the most striking thing is that a batch of diversified and integrated garment market is moving towards "shopping center" pformation.

The reporter noted that under the situation of "market malls", the wholesale market of Liuhua business circle has two layers of pformation: one is to take the road of fashion development, and the decoration style and business hours are close to department store shopping centers.

For example, the red cotton international fashion city will pform its second floor into a European level, from the original 372 "lattice stalls" to 60 large brand shops.

"Nowadays, Lun Hua clothing city has not had the impression of" dirty and messy "years ago. The pavement also changed the image of the traditional professional market," rat street, lattice shop ", and pformed it to the flagship store of the brand.

A "iron rod" buyer told reporters.

Cheng Jiuzhou, the general manager of the Baima clothing market, said that in this round of escalation, the merchant of speculation and lack of strength will be eliminated.

In last year's pformation and upgrading of the white horse clothing market, from the third floor of the shops, there were more than 10 more fitting rooms to meet the needs, and to meet the needs of combination of wholesale and retail.