On The Winning Way Of Clothing Marketing

China

With the development of enterprises today, the importance of brand building has been well known. Various enterprises have also applied modern marketing theories to different extents. How can they make their brands stand out from the brand today? There are, of course, many answers, but they will never change from their own to the implementation of personalized marketing mix: products, prices, channels and promotions.

Many enterprises emphasize the theory that terminal is king. Putting the main energy on the terminal (in fact, the construction of the channel), the flagship store of one family, the franchisee of one family and the special counters in the shopping mall are the achievements of the channel construction.

In the major shopping malls, the clothing counters are different, and the designs are very good. The design of moving lines, the use of lights and the display of products are very standardized. They also have certain characteristics.

After all, the shopping arcade is limited. Almost every time, there will be some adjustment. Some brands will be removed and new brands will be replaced. In fact, the cooperation between the clothing enterprises and the shopping malls is basically an unequal cooperative relationship. People who know the terms of cooperation know that the clothing enterprises are basically in a weak position.

If the brand does not have a better performance, it will either run at a loss or be eliminated.

To avoid this fate, the most realistic thing is to enhance the sales performance of this brand. In 4PS, price adjustment is one of the simplest and fastest means, so the large-scale price reduction and discount activities in the shopping mall are continuous.

The essence is to satisfy the needs of the target customers. Therefore, in today's brand building, providing differentiated products and services according to the needs of their target customers, and establishing a differentiated brand image will be the most important task facing the garment enterprises.

Here, we need to emphasize differentiation.

As mentioned above, in the same shopping mall, the design and service, price competition of the store are all consistent, doing, and doing all the time. Then, how can the brands in the mall highlight themselves? Of course, there are many means, but the author believes that the emphasis is on brand building.

It is also a topic of too wide and wide space, but different enterprises have different results.

Suggestion: first of all, we should always ask ourselves: do we really know the target consumers? What changes do they have in their mindset? What is their impression of our brand? How to enhance their loyalty to our brand? How should we adjust our 4PS? If we can think about these problems quietly in a busy day, we believe that every day will be rewarded.

Let's start with little by little. Besides the above means, let's do more: provide free costumes to their idols and give them influential figures; build a brand Club (the real club, though it will require some input, can really interact with its consumers, understand their needs, and use our profession to influence their dress and dress taste).

Of course, there are many factors that affect the success of an enterprise: politics,

Cultural environment, management, talent, capital and so on. However, while doing a good job of these foundations, we should also take a more careful approach to protect our brand so that our brand can turn from a small seed to a towering tree.

I hope China can produce more international brands in the future.

The way to win marketing is to attack your heart.

The above is a little insight into the marketing of clothing, which may be a part of blind people, hoping to get the guidance from their predecessors.