Exploring The Development Path Of Chinese Clothing Brand From The Development Process Of Apple Mobile Phone

As we all know, domestic

Uneven, some good and some bad.

Many enterprises make wedding clothes for thousands of years, earn small profits in the industrial chain, and are satisfied with the immediate vested interests.

There are also many enterprises who are too radical in making brands. They want to go all over the world in the past 35 years. So they have tried their best to promote brand marketing, but they ignore the core of the brand -- the product itself.

Here we only use IPHONE products to illustrate.

In January 10, 2007, Apple Corp released its first mobile phone product, apple IPHONE, thus officially announcing Apple Corp's entry into the field of wireless communications.

As Jobs said, the mobile phone is not only a mobile phone, but also a revolutionary new mobile phone.

In addition to IPHONE, before IPOD, after IPAD, APPLE TV is not a representative of sophisticated products.

Speaking of quality is the foundation for Apple products to sweep the world and the core of Apple spirit.

In fact, no matter people or things, anyone who is famous for his real ability and real skills will be enduring vitality. Even after many years, people will remember him as Jobs.

For a brand, quality is the most important consideration.

But nowadays many Chinese enterprises simply interpret brands as brands, while ignoring the "goods" that are the most important.

If you do not strive for quality assurance, you will be able to compare with others in quality management. If you do not have strong support for product quality, your name will be a gimmick.

Chain of desire

From IPAD to IPOD Touch, from IPHONE to IPHONE4, from IPAD to IPAD2, Apple's disruptive products have swept the world, triggering numerous "fruit powder" pursuit.

On the first day of the IPHONE mobile phone, users are queuing up to buy the scene overnight. This kind of landscape is a blow to people who need to rely on advertising to sell products on sale.

But for countless fruit powder users, apple does not need advertisements, and does not need to buy one get one or discount sales promotion.

Even in the eyes of many people, using apple means fashion, which means quality life.

So what caused Apple's arrogance and strength?

In the past, we often said, "as long as customers need, how much is there?"

Understanding and meeting the needs of consumers is the top priority of enterprise and brand marketing.

Demand is the only way to create supply, which is the basic rule of market operation.

But sometimes, demand also needs creation.

Apple can be used in this way.

Every time the new generation of IPHONE is released, there will be various kinds of gossip circulating on the Internet, which will quietly expand the influence of IPHONE while keeping the appetite of people.

But the long wait and countless false news and rumors did not reduce people's enthusiasm for it.

On the day of new product launch, Apple fans will gather fans outside the apple store to queue up all night to buy their favorite products at the moment when stores open.

For apparel companies, the desire chain is also applicable.

In today's economic globalization and information technology, enterprises should establish pre thinking, constantly tap new demands to expand the market, create the desire chain, so as to seize the initiative of the market.

The creative desire chain is based on service demand as the starting point to meet the needs of service, and it is not just as simple as marketing, sales and after-sales service.

How to forge this fast intelligent supply chain with demand and how to seize the opportunity in the supply chain competition will become the key to win the future of the garment industry.

Experience supremacy

Although the idea of "user experience supremacy" is not new, there are few enterprises that actually practise in practice.

There are many theories about Apple's success, but in the final analysis, it brings consumers the best user experience and leads the trend of the times. That may be the real reason why Apple has been imitated and never surpassed.

Looking back at China

And brand, many garment enterprises lack the insight and study of consumers' internal needs and habits, lack of substantive R & D innovation, blindly imitate the pursuit of wind.

Not only technically, but also the shape and name of the product.

Many brands also put user experience on the lips, but do not work hard on product quality and service details. In fact, clothing brings people more than just

The product itself is more of a dress experience, a symbol of a certain way of life. From this experience, the consumer's identity and personality can be perfectly interpreted.

In garment industry, how to connect experiential marketing with brand building and form mutual support is a problem that Chinese garment enterprises need to think deeply.

In the process of construction, it is the key for garment enterprises to focus on the application of experiential marketing from the details of brand communication.

Clothing retailers should also follow the trend of economic development, pay attention to the trend of experience economy, convey new life concepts to consumers, create memorable shopping experiences, and make clothing products truly expand their appreciation space.