London Olympic Games Closed, Chinese Enterprises Marketing Show

Compared with the sponsorship of Chinese enterprises in the 2008 Beijing Olympic Games, few domestic enterprises participated in the London Olympic Games in the past London Olympics.

However, this does not mean that Chinese enterprises are indifferent to the tremendous business opportunities contained in this global event. We can still see many Chinese companies beating their flag for their products inside and outside the Olympic Games.

Now let's take a look at all those successful businesses who have successfully won the London Olympic Games, and have made great strides towards the world stage with their high morale and determination.

Successful sponsorship of South Africa delegation

At the Olympic Games, the South African Olympic delegation relies on the new generation of "Frog King" van der Berg and the "blade fighter" pestreis as one of the most notable Olympic delegations, and Hongxing Erke, who sponsored the delegation's costume, has undoubtedly become the biggest beneficiary.

The outstanding performance of the players appropriately interpreted the spirit of brand advocacy "TO BE NO.1". At this time, the significance of sponsorship is not only simple investment, but also the unique eyesight of Hongxing Erke.

In addition, Hongxing Erke also sponsored Olympic delegations in Uzbekistan and Iran, and the two countries achieved gratifying achievements respectively. This is a great joy for the Hongxing Erke and also for China.

Set a good example in the international market.

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361 degree bet Sun Yang succeeded

Before the Olympic Games, Sun Yang's name may not be known by many people, but overnight he became the pride of the whole Chinese people.

Before the London Olympics, Sun Yang had endorsed 361 degrees.

To win Sun Yang in the fierce competition, 361 degree does not conceal his joy, "we are counting on the treasure this time."

We have prepared a long-term contract with Sun Yang before. "

A 361 degree marketing director revealed.

Although 361 degrees has not disclosed the specific amount of Sun Yang signed, it is undoubtedly an extremely cost-effective business.

Now the Olympic Games just fade away, 361 degrees has already tasted the sweetness.

"Pledge to treasure"

In August 2nd, Hong Kong stock rose sharply after the opening of Hong Kong stock market, and its trading volume rose 5.26%.

Reporters at the 361 degree flagship store in Tmall mall, Sun Yang's big ads have been hung on the front page of the store, and a Sun Yang signed Olympic champion has now sold 1268 pieces.

Unexpected gains can not be said to let many manufacturers envy or even jealous.

Erie pformation grassroots marketing to take the tender path

Since July 23rd, 400 red double decker buses have been slowly on the streets of London. The Chinese logo and Chinese unique oriental faces have become the most popular Chinese elements in the streets of London.

The pictures on the bus include the old couple with white hair and around the world, the retired old man who aspire to take the marathon as their career, and the first basketball player who has a heart that is no longer healthy but full of love.

The healthy image of Chinese people has been unveiled collectively in the world's landmark cities.

In addition, Erie also organized a "727 fleet".

The team is a grass-roots hero selected from 1 billion 300 million people. They rode all the way from China, after 178 days of trek through 18 countries and finally arrived in London.

Erie created the idea of "one Olympics" with the participation of civilians. "Everyone has their own Olympic dream, and everyone is also the protagonist of this event."

London launched 100 people Wushu Performance

During the Olympic Games, the online games "Jiu Yin Jing Jing" held a spectacular performance at the Wood Wharf square with high traffic volume: hundreds of people performed uniform Chinese costumes in the square.

It caused a lot of sensation and onlookers.

The show was launched to support the entry of Chinese Wushu into the Olympic Games. A few days ago, the company organized dozens of volunteers to vote for Chinese Wushu in the London Olympic Games in 2020.

It is understood that online games "Jiu Yin Zhen Jing" has always claimed to disseminate the Chinese martial arts culture as the purpose, and this time combines the product with the theme of the Olympic Games, and has chosen the focus of the Olympic Games in London, which focuses on the eyes of the whole world. It can be said that it does not play cards according to common sense. However, while mobilizing the enthusiasm of Chinese and even global Chinese to support Wushu entering the Olympic Games, it also focuses on the company itself, and many netizens are moved by the spirit of revitalizing the quintessence of this enterprise.