When The Tanabata Sales Are Hot, Rolex's Many Luxury Goods Are Aimed At The Chinese Market.

"Are you ready for roses, movie tickets and candlelight dinner?" It turns out that every year after the western "2.14" Valentine's day, there is also a Chinese Valentine's Day "Tanabata". This year's Tanabata Festival is coming in August 23rd. Under this situation, the men who are always complaining are not romantic enough to behave well.

　 The question is, what gifts should be bought for the other half? - branding seems to have known business opportunities earlier.

This year, more and more foreign brands have joined the camps for China's holiday consumption, including the largest and oldest diamond mineral company in the world. Day Beers diamond DeBeersDiamondJewellers, Switzerland's famous tabulation brand, Tissot and so on, almost all pinched the "Tanabata" node and launched symbolic jewelry or lovers' watches to the Chinese market.

"We feel that on the seventh day of the Seventh Festival in Chinese culture, the Cowherd and weaver girl wrote an annual love to love across the vast expanse of the galaxy. It is full of romance and classical charm, which coincides with the meaning of the diamond heart of diamond and jewellery, and the sincere blessing of perfect love. Day Beers diamond jewelry relevant person in charge told reporters.

However, even in recent years, in the context of the market leadership and the more attention paid to traditional festivals in China, the Chinese Valentine's day has become more and more popular. However, many experts have pointed out that this is the "festival that Chinese people have to live on". Sometimes these "gifts" only have "Valentine's Day" labels, but they do not have the essence of "Chinese elements".

　　 "Chinese Lovers" are more willing to spend money.

"What gifts do you give to your beloved TA?" "how does romantic Tanabata pass?" With the arrival of the Seventh Festival, shopping malls from the shared hall to the brand counters are full of sweet Valentine's Day atmosphere: gift boxes, small cards and slogans, all of which are interpreting the significance of this festival.

In the US, 52% of the consumers in the United States will prepare gifts for their loved ones, and 67% of them expect gifts, according to the latest research by SurveySamplingInternational, s (SSI).

It is worth noting that 46% of Americans choose flowers as a common and traditional first choice for what gifts they want to receive. The study also shows that simple and simple Valentine cards are popular in the United States and the United Kingdom, with 64% and 67% of them choosing.

The western media attributed the above phenomenon to the "sequela" of the global economic recession. The media announced in February that most British men gave up traditional and expensive roses and champagne instead of buying women's underwear as a gift for lovers on Valentine's day. The British now feel that it is more cost-effective to see which gift.

　 Is "Chinese lover" more willing to spend money on gifts for his lover than Westerners?

"Now people's Tanabata atmosphere is very strong. The Tanabata presents have been selling well for a long time, like jewelry and name list sales this week has increased by about 60% than usual, compared with this February 14th." Facing the reporter's question, Wu manager, a shopping mall Planning Department of Xujiahui business district, Shanghai, said.

According to manager Wu, each Jewelry brand They all attach great importance to the marketing of Tanabata Festival, and the new models specially built for Qixi are listed in the near future, and there are various preferential and gift giving activities. Although there is still more than a week away from Tanabata, sales, including jewellery, have risen sharply. "It is estimated that there will be a big sales peak on the seventh day of the seventh lunar month." Wu manager said.

　　 Jewelry watches explode business opportunities

There are business opportunities on the seventh day of the seventh lunar month. As mentioned above, at least from the type of gift, apart from traditional gifts and programs such as roses, chocolates, candlelight dinner, Chinese lovers want to choose a wide range of gifts. This is exactly why the foreign brands are coming. Among them, jewelry and watches are the majority, and they seize the Tanabata selling point and start writing.

Day Beers diamonds and jewellery this year on the seventh day of the seventh lunar month with five "diamond ornaments" as the main hits, all symbolized the love heart shape as the inspiration, and the Day Beers selected diamond and the exquisite craft unifies, expressed this brand jewelry to love the praise.

Reporter observed that the series of diamond accessories are 4 Necklace and 1 pairs of earrings, and the price is also ranging from 15000 yuan to more than ten million yuan according to the size and quantity of diamonds.

"To tell the true love of a lover through the jewelry of the world is brand name. The seventh evening of the seventh moon Festivals witness the common point of eternal love. This is exactly why the jewellery brand is particularly keen on festivals such as Tanabata.

Day Beers may have told a lot of jewelry merchants' minds. Coincidentally, another world-renowned crystal maker, SWAROVSKI (SWAROVSKI), has also accurately grasped the meaning of "Qixi", and has produced the slogan of "crystal". It mainly introduces three styles: exquisite and unique necklace, SWAROVSKI's signature Swan Pendant, bracelet made of heart-shaped crystal with a gradual change of heart, and a miniature crystal heart pendant, which is deeply loved by girls and is modeled on HelloKitty.

"As the most romantic traditional festival in China, Tanabata has become a fashionable new favorite of the society." SWAROVSKI said that the conjunction between the brand and the Tanabata was that it poured its love into the shining sparkling crystal, and each ornament, with its unique design concept, skillfully presented the unique charm of the female, and presented the amazing crystal color with beautiful and changeable visual effects.

"The vast Milky way is like a crystal clear glint, shining like a pure love." SWAROVSKI related personnel described.

In addition, even if there is no "love" and other related modeling advantages on the product, jewellery brands such as tathagi, TASAKI, from Japan, combine the marketing of the Tanabata with the new marriage, and take the TASAKI wedding series as the recommended product.

Speaking of Tanabata marketing strategy, TASAKI said that the brand always believed that the wedding is the most important ceremony in life, sacred and serious, romantic happiness, is the most beautiful scenery in life, the unique design of jewelry accessories is to make the wedding look romantic and warm. "On the occasion of the arrival of the warm and romantic Chinese Valentine's day on the seventh day of the Seventh Festival, we choose to show the classic wedding series one by one. It is TASAKI's blessing for lovers to get married, so as to make this Valentine's Day sweeter."

In addition to jewelry brand, another big Tanabata brand power comes from the tabulation brand. The so-called "two love for a long time, it will be in the morning and evening." Watches catch the meaning of Chinese traditional culture and combine themselves with love.

The famous Swiss watchmaker, Tissot, is on the eve of the seventh day of the seventh lunar month. It carefully selects Rock's series of gold watches as a tribute to witness the true love between lovers. The precious love of gold has been spanformed into gold, flowing between the Milky way carrying the fleeting years, blending the retro elegance from the city of time, and huff and puff the romance from the long years. In the name of Rock, I swear to the Milky way, and I will live forever. This list of promotional words is written.

There is another famous Swiss brand named Zenith. In 2012, the brand new wrist watch introduced by the real force was made up of the male ElPrimeroChornomaster1969 real time watch and the female Heritage full drilling ultra thin women's moon watch, which is also appropriate in the romantic season of Tanabata. {page_break}

　　 Looking forward to Chinese elements

It seems that the red hot Tanabata market can really make the brand full of money? Maybe Chinese consumers still have some hesitation. Whether it is flowers, chocolates, watches or jewelry, even if it looks like many choices, but after careful consideration, these things rarely contain Chinese elements. At best, they only change the "Valentine's Day" label to "Tanabata".

"All gifts are like Valentine's day. You can't find anything special about Chinese flavour." Some consumers said.

According to statistics of eBay's 2.14 Valentine's day last year, iPodNano, Xbox360 games and diamond rings are the favorite of Americans. Chocolate, perfume and heart-shaped pillow are the best sales in Germany. In addition, holiday cards, plush toys, couple watches and accessories are among the top selling products of eBay February 14th. At first glance, they are really not different from Tanabata. The same gift is only a change of time.

　　 Compared with the traditional "replicating Valentine's Day", there are still some "Chinese elements" on the Internet.

"Some retro gifts are very popular, and elegant bamboo slips" become the darling of this year's Eve. Li Li, general manager of Shanghai tengge Gift Co., Ltd., told reporters that the young people are now pursuing a sense of freshness. "The same gift has been delivered to Valentine's day. Why do we still deliver the Tanabata? After all, 14 is more formal in February." In Li Li's view, if we can't dig out the selling points of the true meaning of "Tanabata", the brand's pursuit of it is nothing more than a holiday consumption. "Tanabata should have some flavor. So, one day, consumers can confidently say to the waiter in more brand stores, "I want the custom of Tanabata". Li Li said.

　　 Jacques de PetiteHerueMinute micro painted enamel dragon and Phoenix counter

The two watches are modeled on the most representative form of Jacques Delo, using the most famous bright enamel technology and exquisite enamel coloured drawing technology, which are the best brands of the brand. The coloured technician also challenged the aesthetic and technical limits, and added tiny gold foil to the paint to create a radiant pattern. Each watch must take a week to complete the manual modification, making an incomparable gorgeous effect. In the ivory color "Da Ming Huo" enamel dial, the space is perfectly used, showing the scenes of the dragon ball and phoenix flying. The plume glittering and shining, shining with the red gold case and the sharp gold pointer, the red tone brightens the picture. Rome's classic elegance and its combination of Chinese and Western styles are all natural. It fully embodies Jacques de Luo Yong's exploration of innovation and loyalty to his history and traditional craft.

　　 ZENITH Watch

The new couple watches released in 2012 were made up of male ElPrimeroChornomaster1969 real time watches and female Heritage full drill slim women's wrist watch.

ElPrimeroChornomaster1969 real power watches are the embodiment of the brand characteristics of the real force: the classic tone of the ElPrimero Chronograph presented in 1969, through the dial window, really designed and developed the ELPRIMERO4061 new automatic timing machine.

The female section is luxurious and noble, and the full drill slim watch is made of super thin platinum. The excellence in decoration and jewelry does not mean compromise on the tabulation technology. This timepiece is driven by the elite692 automatic upper chain movement and carries a complex function of femininity. It displays the moon phase at 6 o'clock. Although the function is numerous, it does not show restraint, but reveals the gentle characteristics of urban women.

　 Rolex weekly calendar II and women's wear log 31

Rolex's latest oyster type constant calendar II is designed for people with excellent taste, and also has the tradition of the first weekly calendar that came out in 1956. The 8ct gold case was first launched in 2008. Today it is also equipped with a new champagne dial, with 8 rectangular diamonds in its dial, and two Ruby in 6 and 9 positions. In addition, there are bright outer rings with 80 square diamonds.

The new oyster style women's wear diary type 31 highlights the matching of tone and material, not only with the novelty and peculiar temperament and the style of high jewellery, but also contains many superb skills of the whole oyster series. This watch also uses 18ct Gold, the new flashing outer ring is studded with 48 diamonds, and the new champagne dial is set with 8 diamonds. The 6 digital dots in Arabia and 9 points are marked by 18ct Gold, each with 16 ruby.

　 Damiani new romantic series Baci kiss

Baci, which is renowned for its elegance and classical design, has created eternal and interesting jewellery with platinum and rose gold, and sealed the intimacy forever. The design of platinum and rose is young and elegant. The Damiani (Dai Meiya) Baci series is designed by the inspiration of the eternal surround sign, which is marked by X, symbolizing unification and sustainability. It is a series of pendants, earrings, rings and necklace, which brings the feeling of being younger.

A pair of gold earrings, or the letters X with white gold and rose gold, or all single sided diamond, can be used in combination with earrings with the same theme. The third ring is a neutral style, using platinum inlaid small grain drill. The two elements alternatively appear in three earrings and can also be worn separately. And the series also has two pendants similar to earrings for rose gold or single sided diamond.

　　 Cartire Solitaire1895 engagement diamond ring

Cartire has always loved the design, mosaic and creation of a symbol of eternal love, with a unique diamond with a ring handed down. Love has been here for more than 160 years, always leading the design creativity, and also witnessing the love stories of many famous couples, including Prince Renier and princess Grace Kelly, Ellizabeth Taylor and Richard Burton, Duke of Windsor... A series of crazy bold designs and elegant jewelry.

This Solitaire1895 series engagement diamond ring embodies the meaningful style inherited from Cartire's long tradition of jewelry and its dignified and dignified style. With exquisite, concise and classicalism perfect example, we hope to catch the light and make the diamond ring shine brightly and brightly. The long engagement engagement ring originated from the end of the nineteenth Century, and witnessed the pledge of eternal love by the classic concise style.