Guangdong Shunde Daliang Old City Business District Seeking Pformation And Innovation For Prosperity

On the last day of July, just as night fell, five or six small peddlers began to set up temporary promotions to sell all kinds of colorful items on the Pearl Square in Daliang's commercial street.

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On the second night, at the same time, at the same place, the peddlers disappeared.

Because the pedestrian street is covered by the urban upgrading of Daliang, the government has begun to regulate the surrounding environment and prohibit mobile vendors from setting up stalls.

In order to activate the vitality of the old city's core business district, Daliang street also proposed to pform the old village of Jin Bang, and strengthen the organic connection between the layout of the commercial street and the public facilities such as the Feng Ling Park and the mountain covered park.

However, with the strong rise of big shopping malls, WAL-MART, Tesco and Jusco, the core business district of the old city is also facing the worry of diverting tourists.

Can the new round of rectification actions bring new prosperity to the 100 year old pedestrian mall? Reporters visited.

Cancel temporary stalls and "ban Mo" along the pedestrian street business climate tested.

As night falls, the cool breeze is blowing on the commercial street of the mall. The yellow light reflects the posture of the arcade.

Pedestrians are getting more and more. Businesses are becoming more active and busy with business.

Advertising at the end of the season, the clearance of the goods and the "59 yuan from the stadium" are particularly conspicuous.

Unlike last month, the temporary promotions that had been bustling on the little Pearl Square were missing, and the streets were much wider.

But the small peddlers have been the focus of the shops in the shop.

Until the last day of July, there were still more than 10 peddlers stall here.

The main reason for setting up temporary promotion sites is to enhance the commercial atmosphere of the whole pedestrian street.

In January of this year, the Guangdong Hong De technology property service Shunde branch signed an agreement with the Daliang Central District neighborhood committee and became the Property Management Company of the cover business street.

A salesperson at a shop in Hua Jie road told reporters that although some people worry that temporary promotions will "grab business", but the actual impact is not big, because people of different consumption levels have different consumption needs, and those who want to buy cheap can go to the promotion booth to buy. They want to buy better quality shops.

However, some shop staff think that the price of temporary promotions is very low, which is not conducive to the upgrading of the whole commercial street.

What is even more surprising is that in the pedestrian street there are motorcycles running unscrupulously.

"I was scrubbed by me once, and I was scared."

Xiao Chen, who came to play in the pedestrian street, said.

The manager of Hua Jie road pedestrian street management company said that the motorcycle was a "stubborn disease" on the cover of the road. The businessmen had been consulted before, and 70% of the businesses agreed to ban motorcycles.

In May 1st this year, the implementation of the ban was also implemented. However, because of the lack of supporting facilities, merchants also felt that some people were reduced, and the conflict was relatively heavy. Finally, the motorcycle ban was postponed.

The change of attitude of businessmen is understandable.

The author has visited the pedestrian street parking lot several times, and found that there are 131 parking spaces in the 3 parking lots of the street.

Fewer people drive to the shopping mall, and the streets are even more deserted.

People in charge of the pedestrian street management company of Hua Jie road said that with the improvement of the whole economic environment, the pedestrian traffic will be flourishing.

Circumjacent business circle diverts passenger source

Shops and special snack bars "ice and fire"

In the shoe store of Hua Ge pedestrian street, salesmen introduce a pair of slippers with a discount of 98 yuan to the customers. When customers listen to the price, they are surprised to say, "it's too expensive. The same style is only 20 or 30 yuan in the new world store."

Over the past month, the author has visited many times on the mall of Hua Jia street and found that there are few customers in many shops along the street.

It is in sharp contrast to the crowd of people on the temporary stalls.

Even if some customers came, they found that a considerable part of the products in the shop had been broken.

The clerk can only say, "the order will be placed as soon as possible, and it will be available only after a period of time."

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In contrast, the shops along the street can not show the momentum of fighting as a "regular army". Some facades are only 2 meters high, and appear to be relatively cramped. Some shops along the street often join the "camp" of temporary promotions, and throw out all kinds of price reduction strategies.

Different from these clothes shops, some of the snack bars, such as the old people's double skin milk shop, the fine sister cattle farm, the sand specialty shop and so on, are full of customers, even at the corner of the Shunde traditional snack bar.

When the reporter visited, a motorcycle stopped at the doorway of a miscellaneous shop, and the car came down two Longjiang girls.

"It takes more than half an hour to get there by motorcycle from Longjiang, but we have to walk two times every month, not for beautiful clothes, because the cattle are very authentic."

Aunt Liu and her husband are busy.

"We've been staging for more than 10 years here, but the business has been a lot worse lately, but it's fine to keep it up. There are frequent tour groups on weekends."

With the rise of the surrounding business circle, WAL-MART, Tesco and Jusco have gradually formed a "Besieged City" trend for the shopping mall. With a good shopping environment, the surrounding business circle has diverted a large number of tourists from the pedestrian mall.

Liu aunt, who runs food snacks for more than 10 years in the pedestrian street, has introduced many families.

The franchised stores have moved into shopping malls.

The pedestrian mall has gradually become a low-grade commercial street with "promotion price per day".

Gathering popularity with cultural characteristics

Pedestrian streets still require owners and government to join hands.

Because of the decentralization of property rights, "the whole street is rather chaotic and lacks unified planning."

The person in charge admits that it is foreseeable that the pedestrian street with no characteristics will be cold shouldered.

"If there are more than 10 characteristic shops in pedestrian street, the flow of people will be increased, so that other consumption can be derived."

"Give consumers a reason to walk around the streets."

At the same time, he also pointed out that the introduction of characteristic shops can not rely solely on the owners, there should be government strategic planning, and even provide some stores, provide preferential conditions to allow traditional shops to enter.

He suggested that if possible, the government could extend the sculpture on the first dock over to the commercial street, and the local characteristics of Shunde culture, mule roast goose and Lun Jiao cake in Mulberry fish ponds should also be featured here to attract tourists from Shunde.

As for how to compete with the surrounding shopping malls, the person in charge said that the main attraction of the shopping mall was family consumption. Besides playing the historical and cultural cards, the most important thing is to interact with the surrounding business circles, integrate the two vertical and five horizontal resources, repackage the commercial streets, and cultivate their competitiveness.

"In order to make the business street planning reasonable, improve the image quality and ensure the quality of the goods, the most effective way is to implement it through the owners, because the shops are always yours, and hope that the owners can actively cooperate with the management companies and government departments to work together to promote the prosperity of this street."

Earlier, the Daliang economic department also expressed the hope that in the "12th Five-Year" period, the introduction of some new business formats, so that the entire Daliang business atmosphere to achieve an organic configuration and echo each other, attracting more people to Daliang sightseeing and shopping, and promote the promotion of popularity and business atmosphere.

This year, after renovation, there are no street vendors in Hua Jie Road Pedestrian Street, and there are also many changes in health.

Now walking in this street, pedestrians feel a lot more refreshing.

But where "popularity" is still a problem.

Hua Jie pedestrian street

Three butterfly changes

The Gai Gai Road, a town in Daliang, Shunde, which has a history of 100 years of commercial port, was built in the early Republic of China. It was 635 meters long. It used to be a place for the collection of Shunde products and gold and silver shops such as Fengcheng food, Shunde silk, ink and ink books, Daliang combs and so on. It not only has the traditional historical style of South of the Five Ridges arcade street, but also a collection of medical family members, and the street of literati and poets day and night.

Most of the buildings on both sides of the road have become dilapidated houses since the construction period has been long and the infrastructure facilities are seriously inadequate.

In April 1998, the Shunde municipal government began to pform the cover Road, and built it into a walking cultural pedestrian street with a width of about twenty or thirty meters and a length of about 1300 meters.

The Hua Jie Road Pedestrian Street has become one of the best places for people in Shunde and foreign tourists to do shopping, leisure, entertainment and sightseeing.

In April 2011, the pformation and upgrading of the Hua Jie Road Pedestrian Street, led by the Daliang Street Economic Promotion Bureau, was officially launched. The pformation includes the adjustment of the business mode, the integration of property rights, the reform of management mechanism, and the attraction of investment for pedestrian street. At the same time, through the integration of resources, we plan to use the new methods and mechanisms to build public parking lots and outdoor advertisements to activate the potential of the old city business district.

In December 9th, a fire accident occurred on the shop floor 17 to 22 of the first floor of the Guangfeng building, Ma Di Road, Hua Ge road. The fire overheated area was about 650 square meters, which caused a heavy blow to the commercial street of Hua Jie road.