PEAK Joined Hands With 8 NBA Stars To Start Olympic Marketing.

Marked by an international brand.

Fully embodies its courage and courage in the development of international brands.

In the face of the current trend of competition, the influence of star influence and the homogenization trend of brand promotion activities, in order to make sports marketing continue to become an accelerator for promoting enterprise development, how to personalize and maximize the use of existing resources? PEAK has begun to act.

PEAK's marketing team has been particularly busy this summer.

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On the second day after the curtain, PEAK speeded up the acceleration of Olympic marketing.

During the month from August 14th to September 13th, 8 PEAK NBA stars such as Battier and Mcgee will explode the basketball market of nearly 20 cities in China.

Adhere to basketball positioning for six years, China's banking industry has spread to nearly 100 cities.

While many basketball fans still relish the Olympic Games in the United States against Spain's basketball finals, Battier, the NBA champion of the Miami heat, has come to Chinese fans with his championship glory.

A new basketball whirlwind has blown from the British Peninsula to the east of the world.

PEAK has always been committed to introducing pure basketball culture into China and promoting the development of Chinese basketball. Not so much as "PEAK Star China trip" is a basketball gourmet feast belonging to the fans. It should be the highlight of brand power. The "specialization" and "internationalization" factor is deeply rooted in the brand. It is the foundation for PEAK to establish solid cooperation with NBA, and is the internal driving force of PEAK's Chinese star sports activities.

This power is rooted in basketball and is always the core DNA of PEAK.

PEAK and basketball have a very deep source, from the help of "Bayi team" to the Australian women's basketball championship, from Serbia to Iraq, from the cup to NBA, PEAK always takes basketball as the core, along the international and professional development route, and actively tackling NBA, FIBA and other international top level basketball competitions and organizations.

In addition, the nationwide tour of PEAK NBA caravans has stimulated tens of millions of youngsters' enthusiasm for basketball in China.

"PEAK NBA Star China line" is PEAK's largest terminal marketing, especially at the moment.

In the depressed situation, we still insist on this kind of star pulling the market and promoting basketball activities. The effect of this kind of star pulling the market sales is immediate.

Every year, PEAK organizes "PEAK TEAM" to promote basketball culture in China. Since the first PEAK Star China trip was held in 2006, PEAK Star China has gone through six years. The star lineup has expanded from the original Battier to the present many stars. The insiders believe that PEAK Star China has grown into the most influential NBA basketball Carnival in China, whether from the strength of stars, the size of the stars or the number of tour cities.

In past years, PEAK's local sales volume increased more than doubled in China.

Not only in China, Battier's winning role in PEAK's US sales is also obvious.

According to PEAK's US subsidiary, CEO Su Jia, on the second day after the victory of Battier, PEAK's strategic partner and Miami spokesperson, there were many potential American dealers calling to consult the agent PEAK brand and expressing their strong interest in joining.

"If these distributors eventually become PEAK customers, then the development of PEAK in the United States will play a great role in promoting."

Said Su Jia.

As a director, PEAK has made great efforts from scripting, shooting and editing to the later stage. The wonderful plot of the 20 cities in a month will bring the NBA fans unparalleled enjoyment.

I believe that in the near future, this drama will be staged worldwide. The pace of PEAK NBA world is not far away.

Post Olympic marketing is gaining momentum and market internationalization has entered the fast lane.

In the post Olympic era, local sports brands should respond rationally to changes in marketing environment, and have a long-term plan for their brand positioning and marketing strategy, so as to ensure that they will laugh until the end of the post Olympic marketing war.

The brand practice of Adidas, Nike and other Olympic marketing stars tells us that sports (Olympic) marketing is not an opportunistic behavior, but only long-term investment will bring a substantial return, and this insistence must be sustained and responsive.

From this London Olympic Games, PEAK has mastered a brand marketing mode, that is, keep in touch with various scouts, project associations, practitioners, including grass-roots practitioners for a long time.

Pay attention to the basic parts of athletes, and even provide a small amount of sponsorship.

When the athletes get good results, they can get the priority of signing the contract.

In this regard, Xu Zhihua said: "betting will have some luck components, but still have to build on the basis of a lot of work at ordinary times, rather than pure gambling."

PEAK's champion law is the best proof of the success of this model.

In this London Olympic Games, PEAK did not spread hard and wide publicity. As a brand adhering to the internationalization strategy for a long time, the short-term effect of rashly gambling is not as stable and practical as it is.

From the six year long PEAK NBA Star China activities, PEAK pays more attention to the deep cooperation of resource reconfiguration, and NBA sponsorship should pursue long-term and sustained influence.

In the face of the increasing importance of brand competitiveness in the comprehensive competitiveness, many brands have tightened their scramble for international sports advantage resources after the London Olympic Games.

And PEAK takes the lead, perhaps a bit of luck, and more importantly, a clear brand positioning and effective promotion strategy.

In the six years of the NBA Star China trip, PEAK has constantly deepened the quality and quantity of China's lines. In fact, it also shows that PEAK's sorting out its own channel system is a disguised exploration of future market expansion.

While gradually improving the track of PEAK's market internationalization, marketing express is also speeding up accordingly.

People who have traveled by motor cars know that the most important thing is to enjoy comfort when they enjoy the speed ahead.

Similarly, the "promotion" pursued only by efficiency is not a successful sports event marketing.

Enterprises should pay more attention to the creation of brand effect, that is, through sports marketing, consumers can think of the connotation of brand when they see the brand.

"The Olympic Games in London also sponsored 7 national teams in Iraq, New Zealand, Slovenia, Algeria, Lebanon, Jordan and Cyprus. The advantage of this is that it can enhance PEAK's sales and occupancy in the local market and enhance its position in the local sports industry."

Liu Xiang, deputy director of Public Relations Department of PEAK brand management center, said.

For the enterprise of quick profit and quick profit, sports marketing is regarded as the same short and fast marketing tactics as promotion. When they can't understand the connotation of sports marketing correctly, sports marketing has not much promotion to the enterprise.

According to PEAK's marketing experience for many years, "one-off business activities are like carnivals, which are very busy, but there will be no lasting effects. Sports marketing should take the combination of sports and technology products and sports development as an effective consideration, and then the commercial effect will come naturally, but it is not born at a time point."

For the enterprises that focus on long-term interests, sports marketing is a high level marketing method which is absolutely higher than sales promotion and advertising. Especially when the marketing convergence between product level and market level is becoming more and more serious, the promotion function of sports marketing to enterprises will be diversified, compound and lasting.

In fact, as of the end of 2011, PEAK's overseas market sales accounted for 10% of the group's total sales.

The latest data from PEAK's Cyprus dealers is that its local sales have doubled three times before the Olympics.

Brand strength needs to be accumulated over a long period of time, and sustained and stable pmission can take root in consumption.

"Shooting a gun and changing a gun" is not good for enterprises to establish and disseminate brand image, and investing in a famous investment is nothing more than an idiotic dream.

PEAK is rapidly and steadily starting the Olympic marketing series of good play, step by step to PEAK brand internationalization.