Adidas'S London Olympic Games Are Quite Fruitful.

Two thousand and twelve

Just concluded, the famous sports brand Adidas, which originated in Germany, announced that the company achieved fairly good sales results during the Olympic Games.

"We performed very well during the Olympic Games," said Herbert Hainer, chief executive of the company. "The company broke the sales records of all previous Olympic Games and the annual sales records of Adidas UK.

This has laid a good foundation for the company's plan to become a leading British company in 2015.

Influenced by the Olympic Games and Team GB products,

In the first half of 2012, sales in the UK increased by 24% over the same period last year.

UK regional Olympic authorized product sales increased by 250% compared with the 2008 Beijing Olympic Games.

In the first half of 2012, global sales of Adidas reached 7 billion 300 million euros, up 11% over the same period (calculated on the basis of monetary neutrality, 16% in euros).

As an official partner of the 2012 London Olympic Games, Adidas provides facilities for more than 8000 matches and provides 3000 athletes with the necessary facilities.

Equipment.

In addition, Adidas is cooperating with the 11 National Olympic committees, and the British team is the most successful organization.

Herbert Hainer also said, "I am grateful to London for the passion for this Olympics. I am very proud of Adidas's participation in the 2012 London Olympics and sponsoring the British team and players like Jessica Ennis and Chris Hoy."

Adidas is considered to be the most inspiring and powerful sport brand among all Olympic sponsors.

Sociagility, a leading data research institute, said Adidas was particularly prominent in social media during the 2012 London Olympics. According to Metrica Radar, Adidas's British branch defeated all competitors during the event.

In the early summer of this year, Adidas announced that its sales of football products will exceed 1 billion 600 million euros in 2012, exceeding the 1 billion 500 million euros in 2010 World Cup, and has successfully defended its most successful football brand in Europe and the world.

In 2008, as the last season of the European Football Championship, Adidas's soccer sales reached 1 billion 300 million euros this year.

Herbert Hainer says the company's close ties with major sports events have made Adidas stand out among many of its competitors.

The company's achievements so far this year have proved the success of the company's utilization of these events.

The company will continue to rely on these major sports competitions to maintain business momentum.