The Popularity Of Discount Sales In Garment Industry Is Prevalent In Hongkong, Shenzhen.

The sale price is getting worse and worse, and the deep discount has spread from the fast selling products to the ordinary clothing market. The reporter visited many shopping places in Shenzhen and Hongkong last weekend, and found that the "sweep season" built by businesses spontaneously was staged vigorously, attracting many consumers, including the Pearl River Delta, to come and buy.

However, some people in the industry have reminded us that we should pay attention to the "false discount" trap when we are crazy about "sweeping goods". We must not rush to buy just to see the discount and avoid being cheated.

Shenzhen

Clothing discount is worse than export.

"Never seen such a trend.

Industry discount is a bit shocking. "

This is the feeling of the recent retail business.

Since last weekend, many shopping malls, including KKMA L L, coastal city, Tianhong and Maopai, have launched a climax of clothing sales in the industry.

1 fold, up to eighty percent off, all clearance and other words everywhere.

Tianhong Department Store held a "summer break 2-4 fold" campaign last weekend, and the main theme of the brand sale includes BELLE family, Anna, fuanna and Lining sports brand.

According to the staff, this activity will run through the whole August, and the number of brands will be more and more.

C O C O, a senior buyer of discount underwear in Houhai Tianhong, told reporters that previous department stores often had discounts on weekends, but it was relatively rare for so many businesses to carry out such a deep promotion.

"What I find interesting is that the four floor of Houhai Tianhong is O U T -L E T, which is originally a place to sell cheap things, usually 3 to 40 percent off.

But just after a walk, I found that the discount of the following layers of clothing is even worse than the OUTLET above, which is a little strange. "

Although the discount trend is getting stronger and stronger, some consumers complain that some clothing brands have offered false promotions with first price increase and discount.

A person in charge of clothing brand who does not want to be named, told reporters that in general, the price of clothing is 2-3 fold of the marked price, plus 30 point deduction and labor cost, so that clothing can only be sold to 35% off to guarantee the cost.

Nowadays, clothing is as low as 1 and 80 percent off. Apart from businessmen who want to cash in cash at a low price, some other businesses take a false discount to deceive consumers, so they need to wake up when they see special low discount clothing.

Hongkong

In Hongkong, the discount season, which has been coming up every Christmas, has arrived earlier. In Sha Tin New City Square, Kowloon Tong City and Harbour City, recently, the Pearl River Delta has swept the goods. Some famous brands such as ARMANI, GUCCI and DUNHILL are as low as half off, and they can enjoy extra discounts for three pieces.

And in some department stores that Hongkong people often go to shopping, such as the one field department store, the first department store, the clothing discount is more attractive.

In a large department store in Mong Kok, Hongkong, the reporters saw that most of the items including clothing, shoes and handbags were 2 and 70 percent off. Moreover, merchants announced that if they purchased two discounted items, they could enjoy an additional 10 percent off, and the final purchase price would be tempting if the exchange rate of Hong Kong dollar was added.

The total purchase price is HK $1000 and 80 percent off of the goods are calculated. HK $1000 X2 discount X plus 10 percent off X8.2 discount rate =147.6 yuan, that is to say, the purchase price of HK $1000 is less than 150 yuan. No wonder the whole shopping mall is surrounded by many customers. Everyone has several selected items in her hand.

A salesperson from the Sales Department of Tian Tian Department, Sha Tin told reporters that she had never seen a discount war in the month of August, which is the peak season for clothing sales.

But starting from 5 and June, the retail industry in Hongkong has begun to fall into a relatively low state. If businesses do not offer deep discounts, they will not be able to sell goods.

According to her prediction, such a promotion may continue until the end of the year, and whether the discount rate will be further increased depends on the consumption power of the public.