"Made In China": Roaming All Over Japan

GDP, the world's third and most critical Japanese citizen, is now able to accept all over the world. Made in China Products, whether they are necessities of life, or the island's proud electric appliances, IT and other lean manufacturing areas. Especially after the formation of the M society in Japan, the local low-income consumers believe that the prices of Chinese made products have lowered prices and enriched their choice of life.

But we are far from proud of our neighbors. Although enterprises such as SHARP and SONY have declined, although they have not come out in the so-called 20 years of loss, Japan still occupies a dominant position in the global high-end manufacturing value chain, while Chinese enterprises are still wage earners and non contractors. Japan relies on the consortium mode, which has amazing power behind tens of thousands of enterprises, and has terrible discourse power in many industries such as information, electronics, iron and steel, automobile and so on.

What advantages and disadvantages does China make in Japan? How to enter the "China creation" in competition and cooperation and win the respect of international consumers? Take these problems together with the global market group and GMC quality manufacturers alliance to Japan for a "China made" visit tour. In Tokyo, Osaka, Kyoto and other major Japanese cities, they have in-depth contacts with local consumers, and have many face-to-face exchanges with many Chinese and Japanese entrepreneurs and trade research experts. They have learned many stories about China's success and failure, difficulties and struggles in China.

In Japan, how many products are made in China? No one can give accurate answers, because there are too many and are increasing every day.

The Chinese brand of Japan's richest man

When I interviewed in Japan, I learned a real story that happened recently. A Chinese girl travels to Japan and guides her to buy Hello Kitty, because she feels that it is the only thing that is bought in Japan. As a result, the tour guide told her that Hello Kitty was basically made in China.

Coincidentally, a friend "green heart small fish" most like robot cat, she hopes to help buy genuine robot cat doll. As a result, reporters took time to find many shops in Matian, Xin Zi Qiao, Japanese Bridge and duty free shops in Osaka, and found that the made in China was the doll.

That's not counting. The Ginza pedestrian street in Tokyo is known as one of the busiest commercial streets in the world. We visited the famous Qingshan dress in Japan and a 7 story flagship store in UNIQLO, which discovered the green hills clothing and UNIQLO. clothing They are all made in China. Because UNIQLO is making special offers, some clothes are cheaper than ours, so we each bought several pieces.

There is a saying that "80% Japanese have at least one UNIQLO dress, and all the products of this company are now made in 100% China". It is not surprising that Ryui Masa, the boss of UNIQLO, is known as the richest man in Japan. This unique tailor has finally discovered business opportunities from civilian consumption, and has been working in China for a long time, playing the Chinese card and making a low-cost garment in China. Although the first half of this year was not a smooth business, the stubborn old man had a high prestige among the Japanese.

The tour guide of Tokyo said that in recent years, the economy of Japan was sluggish and the labor cost was very high. Therefore, not only supermarkets and hypermarkets were full of Chinese made goods, but even high-end shopping malls had many Chinese goods. After all, the latter was more competitive because of the low cost of labor and raw materials.

However, he also revealed that many of the high-end products made in China are not appearing in the face of Chinese brands, but are wearing brand vests of Japanese or other countries. Qingshan dress is a typical example, although made in China, but many Japanese are still pleased to buy it.

　 Xin Hai bridge: a street of Chinese commodities

During the visit to Japan, they also visited supermarkets, stores, electrical appliances and commercial streets in Tokyo, Osaka and Kyoto to see what kind of Chinese products the ordinary Japanese people were buying.

The result of a grass-roots survey is that from clothing, electrical appliances, furniture, department stores, hardware, daily necessities, fruits, vegetables and other foods, Chinese products are numerous, and most of them are inexpensive, practical, beautiful, and even fashionable.

In Osaka, a long commercial street on the heart of the bridge, there are many inexpensive shops on both sides. Shoes and socks Toys, watches, mobile phones and other daily necessities. A local tour guide named Lu told reporters, "most of the goods on this street are made in China, and the prices are very cheap. So every day there's a huge crowd.

They also stroll around the Disney Store to browse various kinds of cute dolls, Keychains, necklaces, mobile chains, watches and pens. There are various shapes such as Mickey Mouse, Nemo, bear Vigny and bass light year.

The tour guide said half jokingly that maybe this street only had the products of the drugstore and tea shop, which was original in Japan. He also told reporters that in addition to cheap, these Chinese products far east to the East, most of the quality, and therefore welcomed by Japanese consumers. Socks, for example, are better and more durable than those sold in China.

{page_break}

Embarrassment of "ocean vest"

The visiting group is staying at the new Sakaki hotel in Osaka. The reporter went to the nearest Yodobashi Umeda, which is the largest electrical city in Osaka.

The first floor of Yodobashi Umeda, mainly mobile phones and accessories, accessories, and the global market, Chen Peixin wants to buy some accessories for Apple mobile phones. Many of the mobile phone protective covers, earphones or cell phone chains are printed with made in China.

Several floors upstairs are sold by Japanese Canon, Nikon, SONY and Panasonic cameras, some from Japan and some from China. A Japanese friend who knows the situation said that even if these cameras were produced in Japan, many of them were made in China.

According to the relevant statistics, about half of the household appliances in the Japanese market are produced in China, including computers, cell phones, cameras, printers, iPhone components and so on. However, these Chinese goods are sold naked to Japan, because they are all brands in Japan or other countries and have "foreign faces".

The delegation visited the headquarters of the new electric appliance giant in Kansai, and visited its Joshin electric store in the Japanese bridge. The head of the new motor company admitted that many parts of the electrical apparatus in the store were made in China, but none of them were Chinese brands.

"Don't you sell Haier appliances?" in the face of doubt, the responsible person led us to the washing machine and fridge of AQUA and said, "Haier has acquired SANYO, but in our store, we only adopt the Japanese AQUA brand and do not use Haier's brand." Reporters carefully examined, found that AQUA washing machine and refrigerator fuselage, there is no Haier logo.

This is indeed an embarrassing and even frustrating thing. These days, we see so many Chinese made goods in Japan, but we do not see a brand belonging to China. It was thought that Haier could be seen in the appliance store, but it was said that Haier appliances were not selling well in Japan, so they bought SANYO white power, hoping to open up the situation with the help of Japan's AQUA brand.