The Focus Of Clothing Industry: How Do Garment Market And Industrial Cluster Achieve A Virtuous Circle?

In the development of China's textile industry, it is an ideal development mode to form industrial clusters around specialized markets.

With the help of professional market, it is not only easy to get raw materials, obtain market information, facilitate product sales, but also help expand industrial scale and form industrial chain.

The development of textile industrial clusters in Zhejiang, Shaoxing, Jiangsu, Wujiang and Guangdong Xiqiao is not the case.

In recent years, textiles in the central and western regions of China

With the rapid development of the specialized market, the specialized market attracts large numbers of enterprises to build factories around the market and form new industrial agglomeration areas.

This has also become an important mode for the central and western regions to undertake industrial pfer. The Hunan garment industry park in Henan and Zhengzhou is a typical example of this mode.

Hunan: the largest garment market incubator in central and southern China

Zhuzhou is located in the eastern part of Hunan, where many railways and highways such as Beijing Guangzhou railway, Wuhan Guangzhou high speed rail, Beijing Hong Kong and Macao Expressway and Shanghai Kunming expressway are rendezvous.

Zhuzhou has built the largest clothing trade market in central and southern China. It has gathered more than 1000 clothing brand, covering more than 350 counties and cities in 23 provinces and cities, with an annual turnover of more than ten billion yuan.

At present, relying on the enterprises in the professional market, Zhuzhou has built a new Lu Song dress (urban) Industrial Park and Kangtai dress Industrial Park.

Among them, the garment industrial park is a larger project.

The project is the first "China Fair" industrial Hunan provincial key contract project, and won the honorary title of "China fashion brand incubation base demonstration park", "Hunan women's trousers industry demonstration base demonstration park" and "the most praised Industrial Park".

A few days ago, the garment industry park of the song song was also designated as the "national textile industry pfer pilot park" by the China Federation of textile industry.

The project of the garment industry park in Lu Song is known as the successful mode of "standard factory building + investment gathering = Industrial Cluster".

Zhuzhou has more and more small and medium-sized garment processing enterprises. These enterprises have limited funds and can not buy their own standard processing plants.

The renting industrial park can buy and hire the business mode to solve this problem, which reduces investment in fixed assets, reduces investment risk, shortens investment cycle, and can increase more liquidity to speed up the development of enterprises. Secondly, it can integrate existing small and medium-sized garment processing enterprises, develop their scale and intensive degree; thirdly, expand professional collaboration and deep processing, and improve specialization level; finally, highlight scientific and technological innovation and brand innovation, forming a number of high strength bone dry enterprises and well-known brands as the backbone and core of industrial clusters, and improve supporting systems and service systems, and extend the industrial chain.

After the completion of the apparel industrial park project, it can accommodate hundreds of small and medium-sized garment processing enterprises.

The completion and commissioning of the industrial park will speed up the gathering and development of the fabric market, garment accessories market, clothing rinsing, logistics and other industries, and will form a new industrial cluster to further promote the prosperity of the local market economy.

As the demonstration base of Hunan province's trousers trousers industrial base, the Lu Song dress Industrial Park has successively formed a strategic partnership with 28 clothing brands, such as green bird trousers, air rose trousers and Vagali trousers.

In addition, the Foshan garment industry development association and the children's wear industry association of Zhuzhou have basically reached a cooperation intention. They began to prepare for the establishment of Zhuzhou's children's Creative Industry Development Co., Ltd., which is responsible for the pfer of children's clothing industry.

The garment industry park has successfully introduced nearly 200 garment brands.

Has entered the brand including Jia Xuan, Yimeng Shi Tian Jia Clothing Co., Ltd., Katz sari, Jen Lin Xin Wang, Bofina, Meng Tai Ya Classic women's trousers, Xin Tianhu, Hongmen Cadbury, Hongda, shakimet, San Ma Sha Sha, Tengyi Ma Nu and so on.

Zhengzhou, Henan: strong gathering capacity of railway stations

Zhengzhou is located in Central Plains, with convenient pportation and large scale.

With the rapid development of Henan garment and apparel industry represented by western trousers, Zhengzhou Zhongyuan garment industrial park has become an influential garment production and processing park in the central and western regions.

The Zhengzhou Railway Station area has 13 wholesale clothing markets, 267 clothing businesses and more than 30 thousand clothing businesses, including Zhengzhou silver based trading city, world trade mall, Jin Rong commercial city, Tianrong fashion city, Sheng Heng knitting market, Qian Tang Garment City, and dun Mei Road clothing wholesale center, with an annual turnover of 100 billion yuan, with an annual throughput capacity of 1 billion pieces.

Market radiation ranges from north to Beijing, Shenyang, Harbin, South to Wuhan, Chongqing, Kunming, east to Shanghai, Hangzhou, Changshu, West to Taiyuan, Taiyuan and Taiyuan.

At present, the clothing trade area of Zhengzhou Railway Station has become an important clothing distribution center in the country.

According to incomplete statistics, almost all the major brands of clothing have entered the Zhengzhou market, and more than 30 famous international clothing brands have established offices and marketing outlets in Zhengzhou.

The vigorous development of the clothing market in Zhengzhou has become an important condition to promote the garment industry to upgrade, incubate the brand and undertake industrial pfer.

Zhengzhou's M·SUYA, Yali Da, Tai Ke Si, Sen Sen, ESEY, five clouds, nlun, deyston, gororis, happy house ten independent brand clothing annual output exceeds a million pieces, initially formed Zhengzhou Textile Industrial Park, Xinmi Qu Liang Clothing Industrial Park and 27 garment processing center three textile and clothing professional park.

Zhengzhou 27 district and Xingyang city successfully declared "27 women pants famous city" and "clothing industry pfer pilot area".

Luo Meng group, Bosideng Xinmi base, Strait costumes and other large scale, high investment, product competitiveness of the project has settled in Zhengzhou.

The wholesale clothing market in Zhengzhou is closely related to the garment industry and promotes each other.

Zhengzhou attaches great importance to the development of the textile and garment industry. It has formulated the "Zhengzhou textile and garment industry development plan", and issued the Zhengzhou opinions on further accelerating the development of the textile and garment industry, and vigorously promoted the development of the textile and garment industry.

Zhengzhou women's trousers, represented by M·SUYA, Ya Li Da, ESEY and Golo Reiss, have occupied the important position of the National Women's trousers industry. "Chinese women's pants watching Zhengzhou" has been well deserved.

The rapid development of the clothing industry in Henan Province needs to have a suitable trading platform.

With the growth of Zhengzhou Railway Station's clothing wholesale business circle, the Yu pie clothing industry has returned to the business circle.

Market construction: regional balance?

However, behind the vigorous development of the clothing market and industrial clusters, there is a fact that is not optimistic. It is faced with the fact that the repeated construction between the markets and the higher operating costs of the merchants, some merchants feel that business is becoming increasingly difficult.

A person in charge of the market for many years said that the regional clothing market of Zhoukou's lotus market, Luoyang's Guan Lin market, Anyang's Bai Zhuang clothing market, Xinxiang Changan Wenzhou garment city and other provinces had risen, eating many merchants who originally came to Zhengzhou to buy goods. Some provincial capital cities outside the province gradually rose to the clothing market, and fought with Zhengzhou for some merchants in Shanxi, Shaanxi, Shaanxi, Shaanxi, and so on.

Problems in the development of garment market will inevitably affect the development of garment industry clusters.

How to make the development of garment market and industrial cluster enter a virtuous circle is a problem that the industry should pay close attention to.