Bosideng: A Model For Chinese Clothing Brands To Enter The European And American Markets

Are there any Chinese brands that can rise in the 2012 London Olympic Games? " Bosideng "Yes.

In July 26th, the day before the opening of the Olympic Games, the crowds of London's West Morton street, the Boston London flagship store, opened up. The fine and elegant costumes and the decorations between China and Western countries attracted the attention of tourists from all over the world. The big British media reported that this is the first time that Chinese clothing brands have opened flagship stores in London, and Chinese high-end brands have begun to identify themselves locally. Some commentaries said that on this day, the smart Chinese people succeeded in "beheading" the most prosperous business circle in England, and built London into their own "Olympic" home. The international Bosideng has passed the confidence to the global consumers, and has also made a classic lesson for the world brand operators.

Obviously, this is a carefully chosen opening date. In order to take the lead, Bosideng paid huge sums of money and prepared for more than a year. According to introduction, Bosideng, founded in 1976, is the largest in China. Down Jackets The brand name has won the champion of the domestic market for 17 years and has the only "China world famous brand product" in the clothing industry. The company has registered "Bosideng" trademark in 68 countries and regions of the world, and based on overseas financing and intelligence, expanding international influence and marketing, products successfully entered Japan, the United States, Canada, Russia, Switzerland, Britain and other countries, and established the image of China's high-end high-end clothing in the mainstream market of Europe and America. In June last year, Bosideng spent 20 million 50 thousand pounds to buy the property located at 28 Morton Street South, and set up four seasons flagship store, including men's wear and down garments, and set up Bosideng European headquarters. After a year of renovation and renovation, the property has been built into a seven storey building. The unique and innovative "giant wheel" style has been very eye-catching in many brand shops around the world, and has become a landmark building. Among them, more than 400 square meters is the flagship store of Bosteng men's wear and down jacket, and the upper office building is turned into Bosideng European headquarters. This shows that Bosideng's vision is not only in London, but also in the UK.

Boston is the first Chinese clothing brand to open flagship stores and European headquarters in the UK. Gao Dekang, chairman and President of Bosideng International Holdings Limited, said that in Bosideng's strategic planning, four seasons, multi branding and internationalization are three pillars. As a leading brand in the industry, Bosideng dares to embark on the stage of international competition, using high-end brand image, high quality products and large retail terminals to explore the way of overseas expansion in line with Chinese brands, and accumulate more experience for Chinese brands to go to the world. He said, "Bosideng will build a new business concept marketing system for the global market, and build a strong retail system strategically and strategically." He emphasized that what Bosideng did was just the beginning. I believe that with the steady growth of China's economic strength, more Chinese brands will enter the European and American markets.

According to Zhu Wei, director of Boston British company, Bosideng flagship store and South Morton street in Europe headquarters are the golden section of west end of London. It is on the famous Oxford commercial street, at the intersection of the three street, and the subway station of the 24 million crowd of passenger flow in recent years. The location is unique and the location advantage is obvious. The company will make full use of its advantages to expand the market and promote the brand image. Moreover, the Mayfair cultural reserve on the street has always been famous for its designer brand. The British designers of Bosideng are starting from men's clothing, aiming at those who have a taste of life, are willing to try and have popular elements and are not serious. Clothes & Accessories The 25-40 year old middle class man designed a fine men's suit combining Chinese elements with British tradition. In style, there are both Chinese style down coats and traditional English tail coats and woolen overcoats.

An obvious fact is that the construction of Boston London flagship store has begun the deep integration of Boston with the international fashion trend and British designers. Bosideng, a more international fan, is embarking on a new course starting from the 2012 Olympic Games.