Liuhua Clothing: Original Independent Brand Calls "Guangdong Price".

In today's flower International

At the opening ceremony, the awarding ceremony of "Guangdong clothing international procurement center" will be held ceremoniously.

It is reported that after more than 20 years of development, Guangzhou Liuhua mineral trade circle across Liuhua Road, West Ring Road and West Station Road has developed into a leading modern exchange platform integrating enterprise cluster procurement, commodity display, product development, brand marketing, e-commerce and modern logistics.

At the beginning of this year, Liuhua business circle was identified as "Guangdong clothing international procurement center" by Guangdong Provincial Commission of letters, becoming one of the first five Guangdong international procurement centers in the province, and also the only international purchasing center of textile and garment industry in Guangdong province.

According to incomplete statistics, at present, the clothing that has been sent to and from all over the world every day weighs 100 tons, with an annual turnover of more than 30 billion yuan, forming a "wide cargo" price vane, calling the international discourse power of "Guangdong price" for clothing.

Business expansion, 1/3 clothing from China

In recent years, the expansion of Liuhua clothing business circle has not stopped.

First, the Dongbao group changed the 20 Hall of Canton Fair to Dongbao International Women's and baby products clothing exhibition trade city. Since then, AB group's Taylor announced that it spent 30 million yuan to kill the Liuhua business circle, and pformed the original Friendship Hotel into Guangzhou's most professional foreign trade clothing trading platform.

And one horse pportation investment company invested 1 billion yuan in Guangzhou bus station built 100 thousand square meters of one horse clothing wholesale Plaza.

In February last year, Guang Bai group took over the Liuhua Pavilion at the former site of the Canton Fair, and made great efforts to build it into a high-end international clothing brand exhibition and trade platform, and was named it Guangzhou international fashion exhibition and Trade Center (FTC).

In addition, a so-called 280 thousand square meter urban complex project in Guangzhou has been built to the top of the world trade clothing city. The Guangzhou Beauty Expo garment city pformed by the hotel has also been pformed into several locations.

Ding Ning, executive vice president of Guangdong apparel and apparel industry association, said that with the pformation of the original exhibition hall and hotel around the old Canton Fair to the professional market, the 34 garment markets that have already been opened are holding a wholesale clothing cluster with a total business area of nearly 1 million square meters.

The government of Yuexiu District of Guangzhou has begun to formulate and adjust relevant supporting policies for Liuhua garment professional park and upgrade its hardware and software.

At present, Yuexiu District has successfully registered the "Liuhua clothing" collective trademark with the SAIC. It is also recognized by the China Federation of textile industry as the first "Guangdong famous clothing trade city" in China. It is the only clothing business cluster in Guangdong's 27 garment industrial clusters.

According to incomplete statistics, the clothing of 1/3 in the whole country is wholesale in the clothing market of Liuhua District, which has become the "never ending trade fair" of Guangzhou clothing.

The Guangdong military academy, which is the original brand of Whampoa.

According to Guangdong Province

Liu Yueping, President of the association, said that with the support of the policy of "three to one subsidy" in the early years of reform and opening up, Guangdong's garment industry has achieved its first leap. After 20 years of development, it is leading the country in terms of overall production level, production scale, product quality and innovation ability.

As the forefront of the national fashion trend, Guangzhou has the largest clothing wholesale market in the country, especially the Liuhua business circle. It has gathered a number of famous wholesale clothing markets such as white horse, one horse, red cotton, Tianma, new earth, Liuhua, Guang Kong, one avenue, Guangzhou International Fashion Exhibition and Trade Center. It has become one of the important hatching bases of Chinese clothing brands, and is known as the "Whampoa military academy" of Guangdong's clothing brand.

Brands such as Kaiser, brother, YISHION, Tian LAN, Sheng Yu Zhu, Gloria, Santiago, and Gao Ni are all born, grown and expanded in Liuhua District, thus heading for the national and international markets.

He Weiqiang, executive general manager of one horse clothing Plaza, said that in the early 90s of the last century, manufacturers did not have to hire designers. As long as the printer could tailor the blueprint, many enterprises "painted and OEM", resulting in a sharp decline in the profits of the wholesale industry.

Fortunately, many large businesses realized the importance of creating brand and design creativity.

The team learned to apply international popular information to design.

"At present, the primary task is to integrate various resource elements, and increase the intensity of R & D, design, creativity, display, marketing and publicity so as to occupy the high-end nodes of the apparel industry chain and value chain, and achieve the high end to drive the low end."

He Weiqiang said that the independent design ability of clothing brands and the grasp of fashion trends must be in line with international standards, otherwise they will not attract international buyers at all.

As consumers increasingly pursue personalized and emotional products, emphasizing the originality of products, a more interesting and more enjoyable lifestyle has become the mainstream of customer consumption.

More and more clothing enterprises in Liuhua are developing in this direction, many of them have achieved fruitful results.

And the wholesale market is also upgrading and upgrading in order to better consolidate and expand the advantages of existing clothing wholesale trade, give full play to the regional brand effect, attract more famous clothing brands to enter, and accelerate the cultivation of clothing brands with independent intellectual property rights.

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All rivers run into rivers

Exhibition trade clothing city "hidden dragon and crouching tiger"

In the afternoon, standing on the overpass of the Liuhua business circle leading to the railway station, you can see this spectacle: the bustling crowd, such as ants, carrying large bags and some pushing small pickup trucks, moves slowly and slowly, most of them are garment purchasers from all over the country and even overseas.

The Liuhua mineral spring business circle is centered around the West Ring Road, the East lianbei Road, the West Guangyuan West Road, the South Liuhua Road and the North Guanghua Road. It is adjacent to the Guangzhou Railway Station, the provincial bus station, the suburb county station, the subway passes through, and there are Baiyun Airport.

The business circle covers an area of about 2.3 square kilometers, and has more than 40 specialized clothing markets, forming the largest clothing wholesale distribution center in the country.

"Here is hidden dragon and tiger."

Lu Yanyun, President of the Yuexiu District clothing trade association, who witnessed the development of Liuhua, said so.

He told reporters that the developers and owners of Liuhua market now come from Guangdong, Fujian, Jiangxi, Hunan, Zhejiang, Jiangsu, Hongkong and other places, which fully show the cultural spirit of "all inclusive and inclusive" in Guangzhou.

In recent years, the rental level has dropped, but many clothing city stalls occupancy rate is more than 90%, many Garment City owners suffer from no stalls can be rented, Business District rent the most expensive when the top hand cost up to 400 to 5 million yuan.

It is worth mentioning that in the past two years, the Liuhua clothing business circle has also emerged a number of advanced interior facilities, functional offices, office buildings, display, product development, and contact Star clothing city. Many garment cities have evolved from the "three now" (spot, cash and spot) trading mode of the former factory to modern "exhibition trade" clothing city, such as red cotton and one horse, and many buyers from Hongkong, Macau, Eastern Europe and Southeast Asia have also come to fame.

In addition, the market cluster has a wide range of clothing categories and abundant merchandise, and the market positioning is very clear. There are various specialties in the market: the white horse clothing market is mainly in the middle and high-end fashion women's clothing and men's clothing; the one horse clothing Plaza has gathered a large number of well-known domestic high-end men's wear brand stores; Kangle takes cowboy series as the fist products; the foreign trade clothing market such as Royal Dragon and Canaan mainly deals with the foreign trade business in the Middle East and Africa; while the Jing Du leisure clothing mall is mainly in the form of combining foreign trade with domestic sales, while the new fashion clothing city chooses the main types of knitted sweaters and other types of clothing.

The commercial buildings have played the most outstanding, most representative and attractive characteristics, reducing the unhealthy competition in the same industry in the region, and attracting merchants from all over here to implement one-stop shopping.