Xinjiang Clothing: Set Up Industrial Chain, Seize The Opportunity Before

In the interview design of journalists investigating the clothing industry in Xinjiang, the cotton industry should first be investigated. After all, Xinjiang is a large cotton producing area in China, and cotton output accounts for nearly 40% of the cotton output in the whole country.

However, accompanied by the Xinjiang apparel industry association, the first interview with several representative clothing brands was not related to cotton.

This is a question worthy of consideration by Xinjiang and the whole Chinese garment industry. Of course, the solution to this problem is after we have a real understanding of Xinjiang's clothing industry.

One Li Chi:

Can become the leading brand of clothing in Xinjiang?

Interview with Dolikon Hugakomati, chairman of Xinjiang Yi Li Clothing Culture Development Co., Ltd., a well-known enterprise in Xinjiang, has adjusted the direction of journalists' confusion about the lack of the garment industry chain.

Yi Li Qi is a native brand in Xinjiang, but it is also a brand processed in the whole country.

In the reporter's observation, Yi Li Qi can be regarded as a more successful brand of virtual operation. The chairman of multi force Kong controls the design and sale ends of the brand in his own hands, and puts the manufacturing sector in more than 100 enterprises in the whole country, including the excellent enterprises in the developed areas of clothing industry, such as Beijing, Shanghai, Shenzhen, Guangzhou, Haining and Wenzhou.

The disadvantage of Xinjiang's garment industry chain has become an advantage in Yi Li Qi, and it has been integrated into the brand industry of the superior industrial resources in all parts of the country. Through these advantageous resources, the design idea of Xinjiang's national cultural connotation has been expressed, and it has become a famous brand in Xinjiang.

Many Li Kong chairman told reporters that "Yi Li Qi" positioning is a high-end commercial leisure brand with national design elements. The core value of Yi Li Qi lies in the design and development. At present, the designer of Yi Li Qi is distributed all over the country. At the same time, in order to develop Russia and the European market, Yi Li Qi signed a contract with the famous fashion designer Heidice of Turkey at the end of 2011.

So, can Yi Li Qi become the leading brand of the clothing industry in Xinjiang? From the current development situation, Yi Li Qi has the exemplary role in the development of similar clothing brands in Xinjiang: Yi Li Qi has an annual sales volume of about 30 million yuan, mainly in the Xinjiang market, in the multi strength Planning: to expand the store to 500 in 5 years, and these 500 stores not only include Xinjiang, but also include central Asia, Western Asia, Russia and the Far East.

The bigger prospect is listing financing, and by 2020 brand sales will reach 500 million yuan.

Of course, to become the leading brand of Xinjiang's clothing industry, besides being independent, it should also play a leading role in the world.

It is undeniable that Xinjiang

The development of the industry needs the promotion of strong leading brands. For the private enterprises such as Yi Li Qi, who have entered the fast track of healthy development, they need to go through a stage of "good wind relying on their strength and sending me to Qingyun".

Sun Xiuqin and Chen Yuan:

Who can become the design leader of Xinjiang industrial chain?

When interviewed Sun Xiuqin, the top ten designer of China, and Chen Yuan, chairman of the ancient art and Culture Co., Ltd., who studied art, the reporter even cried several times, especially when they said their dream platform.

Sun Xiuqin hopes to show up every year on the platform of China International Fashion Week in Beijing. Chen Yuan hopes to attend the China International Clothing and Accessories Fair (CHIC) held in Beijing every March.

Reporters did not think that these two reporters around, even familiar with some aesthetic fatigue platform, but far away from them.

Sun Xiuqin is Xinjiang's first and only one China's top ten.

She has participated in the 3 China International Fashion Week, sponsored by a private boss for the first time, sponsored by a Xinjiang brand second times, and sponsored by a local government third times. However, the next time she went to fashion week, she dared not say it, because she had not found a sponsor yet.

She told reporters that she was the poorest designer in China.

But at the same time, she knows her strengths well. She has the unique national culture of Xinjiang and the strong support of Xinjiang market.

The reporter saw in the exhibition hall of Sun Xiuqin's Silk Road neon Clothing Co., Ltd.: Sun Xiuqin's design is mainly based on women's clothing, highlighting the original idea of designer's brand, and there are more product lines, such as market product line, advanced custom product line, various national costume product lines, etc.

Seeing these different styles of products displayed together, reporters can not help but wonder about Sun Xiuqin's brand positioning, and her answer unraveled the doubts of reporters. She hoped that his company could become a design platform for serving Xinjiang enterprises and even the whole industrial chain, and could undertake garment design links about clothing enterprises, various fashion activities and festivals.

Compared with Sun Xiuqin's Gao Kai Gao, Chen Yuan's old re Li brand is too close to earth.

Chen Yuan is an art major. Her brand has her own distinctive artistic style, especially in the field of embroidery and printing.

In Chen Yuan's office, she saw all kinds of embroidery and print patterns she designs, and you even felt like you saw them in the luxury brand "Shanghai" store. Although the pattern was still a pattern of ethnic minorities, it was Fan Ershi's feet after the reprocessing of Chen Yuan's color.

"My designs are designed for the most common people, not luxury goods."

Chen Yuan frankly stated the whereabouts of the products she designed. Part of the wholesale, part of the retail sales, from design to listing less than a week, sold very fast, and the capacity was seriously insufficient.

Chen Yuan once took part in a Chinese international fashion dress in 2008.

(CHIC) at that time, despite being squeezed in the children's clothing area, many dealers showed great interest in "Gu re Li" brand, but Chen Yuan did not dare to try to join this mode until now, because the products she designed were not enough to sell herself, and what to sell to the dealers.

Now, Chen Yuan has a dream that she has enough capacity to let her go to the China International Clothing and accessories fair again.

But when asked about Chen Yuan's future plan, Chen Yuan, like Sun Xiuqin, hopes to make a platform for service value of Xinjiang's clothing industry. Chen Yuan's goal is to become the most advanced embroidery and printing base for equipment and design, because Chen Yuan believes that finding a good businessman is easy, but finding a good designer is hard.

In the choice of the two Xinjiang designers, they did not set up an influential clothing brand as their goal. However, they had been firmly committed to the research and development of Xinjiang's national design elements.

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Beautiful ana:

Who can unite to find new growth points?

When reporters arrived at the beautiful ana company, although they had already had some psychological preparation in advance, they were shocked by everything in front of them.

On the first floor of a house, there are only a few sewing equipment and several workers who are dressing up in the empty workshop.

In some gray light, the reporter saw Rezvanguri Ubrica, chairman of beautiful Ana, and her face was temporarily forgotten by reporters.

She told reporters that they were moving, this is the fourth time their company has moved.

Reporters learned that the beautiful Ya Na is the main brand of pajamas and women's underwear. In the two layers of sample rooms, the reporters also saw more product lines such as women's dresses and so on.

According to the hot Zai Wan Li Li, the sales of beautiful Yana last year was around 16 million yuan, and almost 30 million yuan could be achieved this year.

40% of the company's products are made by themselves, while the remaining 60% are processed in the mainland.

The sales market is mainly located in Xinjiang and several countries adjacent to Xinjiang.

For the future development, Ziz vuvli uvrekas said to reporters that she hopes to join forces with the mainland's garment enterprises to complement each other.

She believes that the advantages of Xinjiang garment enterprises are precisely the new growth points that mainland garment enterprises urgently need: first, new customers.

Clothing enterprises in Xinjiang have the advantage of innate orders. Some Asian and European orders always choose to come to Xinjiang first.

Xinjiang clothing enterprises have cultural advantages in undertaking these orders. The Uygur, Kazakh, Uzbek and other ethnic groups in the region have similar language and customs, and have many similar aesthetic tastes in dress culture.

All these contribute to the development of new customers.

Second, the new market.

Xinjiang borders on 8 countries and has 17 border ports and 10 two ports. According to the conservative estimates of the people concerned, the clothing consumption market within the territory alone is over about 18000000000 yuan, and then the export market. The sales of clothing in two markets abroad and within the territory can reach about 50000000000 yuan.

In one survey, people found that only XTEP brand received more than 100 million yuan in the Xinjiang market last year.

Third, new resources.

Xinjiang is a large area of cotton production. However, the conversion rate of cotton produced in Xinjiang is low, and many cotton can only be pported to the outside of Xinjiang.

Data show that in 2011, cotton output in autonomous region accounted for 37.6% of cotton output in the whole country, and cotton conversion rate was only 17%.

The increase of cotton output has aggravated the already tense railway pport capacity, and the state has to give substantial subsidies to it.

Xinjiang has such an important resource advantage. It is imperative to vigorously develop the garment industry.

Fourth, new ideas.

The advantage of Xinjiang's garment industry lies in its comparative advantages and late development advantages. At present, a new round of global garment industry pfer roadmap is taking shape. The competition in the world garment processing industry has intensified, which has brought severe challenges and impacts to our country. However, this trend is irreversible. Because of the new round of industrial pfer in China's textile and clothing industry, Xinjiang occupies a very important strategic position.

Through the 3 day news survey in Xinjiang, the reporters found that the clothing industry in Xinjiang has resources but has insufficient utilization, has industrial advantages, but lacks industrial chain, has a cultural foundation, but the fashion completion degree is not enough, there is a market access, but the brand influence is dispersed.

Although there are many problems, to a certain extent, these problems may be an unprecedented opportunity.