Attention To Fashion Women'S Clothing Brands

First of all, analyze the franchise as a whole.

Brand matters needing attention:

First, touch the real thing: the key to choose the brand is the product, because the product is the most direct contact with consumers, consumers do not accept, everything has become meaningless useless.

Therefore, for garment joining products, we must pay great attention to product development and the positioning of style and personality. We should have a thorough understanding of products, materials, workmanship, functional characteristics and so on, so that we can have a real idea.

Two, look at the strength of the company: Nowadays, there are many individual operators who are on the left side of the road and do the banner of the tiger skin. They have done similar work on clothing and packaging on some exterior images. They also want to join in the trend of fashion management, but they are very systematic, incomplete and unprofessional.

The operation of clothing affiliate is not a matter of making a face, but doing practical things. Therefore, it is necessary to have the strength to support this series of supporting work, such as the size of the franchise, the economic strength, the historical time of operation, whether it is still on the rise stage and the level of management.

Three, find the flaw: a mature brand operation plan must have been carried out for a long time in its internal research and demonstration, and has already done related training at all levels of the interior. Therefore, the internal operation of its brand women's joining company is clearly targeted. When asked about different levels of staff, all answers will have very consistent content, and the results of the questions are different, indicating that the operation of the brand is very big.

Four, seek professional and standard.

The establishment of brand women's wear must be completed in a professional person or organization. Therefore, it has a distinct normative nature, such as enterprise's data, policies, document format, enterprise wall system and cultural content; the mental outlook and etiquette and behavior of employees in the enterprise, or from the simplest business card or the level of a phone call, we can observe the brand strength of the enterprise.

Five, many comparisons: from the contact of many Brand Company, there will be a clear understanding of each director's strength, strength or non strength, professional or non professional, suitable and inappropriate, and so on, will let the brand women's franchisee have an accurate judgement.

However, for the general operators, apart from the simple points of attention above, many people do not know much about the clothing industry, and little is known about the details.

Therefore, cases of being deceived or failed can be found everywhere.

If you want to do a job, you still have to understand this line first.

Here's a few steps to tell you about brand promotion:

1. Product department:

1, is the product style suitable for the local market? What is the competition status of local products?

2, what is the competitive advantage of product prices in the business district you choose?

3. What is the integrity and continuity of the product? Look at the previous and last season's products.

4, clear positioning?

5.

Is there a big gap between quality and price?

6, still choose more different styles of Brand Company to do research.

Two. Manufacturers:

1, how much is the letter?

2, what is the shipping capacity of the production base?

3, how is business strength?

4. What is the current status of store management and sales policies, especially those close to your city?

5, how is the profit space and the manufacturer's envisage for price protection?

6, service support is more or only a little bit, for novices, the chance of success is quite different.

Educational practice is an essential process for modern businesses. Only in this way can the quality of employees be improved. At least, there is no way to be clear about how to improve performance and service customers.

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Three. Store department:

1, location: Mastering the "passenger flow" is the principle of "money flow". The location of women's clothing stores is very important, which can almost determine the survival state of the storefront.

Generally speaking, when shopping, women will choose clothing centers and trade streets which are concentrated in clothing stores, because there are more clothes to choose from.

This is also determined by women's shopping psychology.

Therefore, we should consider choosing the former.

The high housing price of a good shop site is not formed two days in a day, nor can it be arbitrarily raised. It is a contract between the owner and the renter in the contest of long-term profit sharing. If the rent is high enough for the rent owner to earn money, then a good face can not be rented out.

It can be seen that a good store is small and expensive, but the money earned under normal circumstances will always be much higher than the room price, and it will be profitable.

2, the entrance to be open, can better promote the shop, women's clothing publicity is the most important thing is in the shop, other advertising and so on can save.

It is necessary to consider whether customers can browse goods freely and quietly after entering the store. The main line spacing should be above 1.2M.

3, housing and tenancy: high housing prices really increase business capital, and increase business pressure and risk. We must have a good plan for investment projects and see that space can not do business in golden shops.

If there is no diamond, do not live in China.

If the initial funds are insufficient, and there are good shops in other areas, so long as they can operate properly, they will also be profitable.

4, passenger flow statistics and business forecasts, competition in the same industry: the main business performance, the price level of goods.

Inspecting the business performance of similar stores in the same lot, we can preliminarily calculate the profit situation that may be generated from the store, and examine their commodity price level in order to determine their future commodity prices accordingly.

These are all very necessary.

5, design and effect must be well done, not to save 5000 instead of doing well, store for clothing, not only the place of sale, but also a personality display.

The design style, props, lighting and so on of the store show the quality of the clothing, improve the added value of the clothing, and bring pleasure to the staff and customers.

Exterior lighting and window are also the focus of every brand store in recent years. The fitting room has to be mentioned. The fitting room can decide whether the clothing can be sold or not. Therefore, the details must be noted. It is recommended that we should pay attention to the privacy items; put a pair of high-heeled shoes that are more convenient and drag; we can shine on the mirrors and combs of the head; hanging clothes hooks and stools are something that we talked about very early.

In addition to a comprehensive understanding of the market, we should also pay attention to the following sectors:

1, we still need to do our best, that is, we often say that your eyes are better.

2, first purchase must be good, do not blindly enter too much goods.

3, choose the right direction and work hard to know what you want. What does the market need?

4, think of ways and prepare more. Remember, there are more than 3 solutions to everything!!

5, capital preparation should be sufficient. This is a necessary backup for success.

6. The best season to start is before the prosperous season.

7, the choice of opening date is at week 567, or during festivals.

8, planning partners and sales partners should choose carefully.

9.

Statistical analysis must be done well. Actually, you just have to ask if you have made a daily report? 85% of the women's clothing operators will tell you No.

Not to mention product analysis and customer purchase analysis, all the things that are said are all roughly or exaggerated.

In fact, more details still need to be mastered, or more important.