The New Model Of Chinese Men'S Clothing Brand

Almost overnight.

The advertisement realized the omni-directional coverage of the international airport of the second tier cities in China. This big deal is enough to make the industry colleagues who are generally depressed in the world be amazed by the weakness of the global economy.

Since July 15th, business travellers who frequently come to and from the airport have found that the advertising pictures of nine men's men appear in airports of all the second tier cities in Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Changsha and Chengdu.

As China's leading business

Brand enterprises, "nine Mu Wang" brand marketing new initiatives have been launched, causing widespread concern at home and abroad.

Recently, the nine herdles Limited by Share Ltd (hereinafter referred to as "nine herdmen") went against the trend and decided to reach a strategic partnership agreement with the "China's first professional aviation media operator" Air Media group (hereinafter referred to as "Hang Mei"), and the two sides carried out in-depth cooperation in brand promotion for the rich and extensive airport media resources owned by the airline.

"Deep and close strategic cooperation between the two sides will push the" nine herd king "brand to achieve a higher, stronger and more beautiful leap, said Lin Congying, chairman of the nine Mu Wang.

Since the mid twentieth Century, the aircraft has become the main mode of remote pportation in the world. Now the airport has become a window and business card for major cities.

Passengers entering and leaving the airport are mainly composed of company management personnel, professional and technical personnel, experts in various fields, and government personnel.

According to Lin Congying, this is a high-end cooperation between the king and the United States. The two sides signed a long-term cooperation agreement lasting 3 years. The high-end cooperation is also reflected in exclusivity. It is understood that in order to fully protect the rights and interests of the strategic partners, the cooperation agreement signed by both sides is exclusive in the Chinese men's clothing industry.

An industry expert said that the domestic brand enterprises had a certain degree of "follow suit" phenomenon in brand marketing. This nine year old king enjoyed a unique competitive advantage in the airport media in the past few years.

Hu Zhonghui, director of the brand center of the nine Mu Wang market, told an interview that this is a "three high" Cooperation -- high-end media, high-end crowd and high-end cooperation.

The high-end media service at the airport will serve the high-end crowd, and the high-end cooperation between the two sides will help enhance the brand of the nine Mu Wang.

"The place where the target audience often gets in and out is the focus of our brand promotion. The airport is a good window for brand communication and business expansion of" nine Mu Wang ".

Regarding the reasons for joining forces with Hang Mei, Hu Zhonghui said, "the" king of nine herd "brand emphasizes Seiko, providing business casual men's clothing for successful people, and the airport is an important place for business travel.

He said that in the second half of the year, the nine men's men's clothing will carry out a strong promotion with "elegant gentleman equation" as the core theme.

The product mix of all kinds of high quality men's clothing including "coat, suit and trousers" will convey the elegance of Chinese elite men through exquisite pictures and communicate with the high-end crowd through the airport media.

Jiunu Wang focuses on the strategic development direction of men's and women's trousers with the core of men's trousers as the core. It is committed to letting men have high cost performance Seiko fashion clothes to meet the needs of different consumers on different occasions.

As of 2011, the total market share of the nine men's trousers was ranked first in the country for twelve consecutive years. The overall market share of business casual men's clothing ranks first in the country in two consecutive years, and the overall market share of jacket has ranked second in the country for four consecutive years.

With the help of this cooperation, "nine Mu Wang"

A strong radiation from a second tier market to the two or three tier market will be realized.

China's economy is in a special historical period of pformation to innovation, and all enterprises that succeed in the first thirty years through the extensive development of low-end products are faced with the enormous challenge of structural adjustment for improving the competitiveness of products.

The core products based on new technological innovation will become the basis for the survival of enterprises. Tailoring high-quality products for consumers has become the consensus of Chinese enterprises in successful operation at this stage.

Because of this, after many years of steady accumulation of "nine herding king" brand, in the minds of consumers win the good reputation of Seiko.

But most of the domestic enterprises, which have been bombarded by the big money to carry on the sale of the barking advertising, have been obscuring the product R & D, and suddenly, in such a shocking way, occupy the top end of the air media, which has always been the attention of the world's business elite, and can be realized with strong capital and strong products. This can also be regarded as a concentrated outbreak of the "nine shepherd" brand after years of grinding.