Seven Tips To Help Open A Clothing Store

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If a producer or businessman fails to control the quality of commodities, it will be difficult for them to realize the value and value of commodities, which will damage the interests of consumers. This will inevitably affect the reputation of factories or shops.

Comrade Xu Baoying is well aware of this.

Therefore, she never runs fake and shoddy clothes.

In her words, "if you manage fake and shoddy clothes, you will earn a little money even if you cheat customers, but you lose credibility.

Once credibility is lost, it is difficult for an enterprise to survive.

In order to keep good quality, the clothes that I enter are sticking to two factors: first, the quality is not good, but the two is no credit card.

If I find a workmanship, even if I sell it, I will help solve it and make the customer satisfied.

Her words and deeds are the same.

A member of the county post office, who was named Xu, bought a purple red woollen sweater and found that there was something wrong with his work.

She accepted the clothes with humility and took it to the No. 156 clothing store in Changshu's recruitment mall, and changed it again by credit card, and then gave it to the female comrade surnamed Xu.

Xu said with great gratitude at the time: "it is rare for you to be responsible for the quality of products like you. Thank you very much."

Two of the 7 tips for opening a clothing store

Sell, sell well, sell well, sell goods on a tight basis, sell in general, sell new products into trial sales, and sell well once more.

It is one of the basic tactics for operators to compete with each other since ancient times.

A commodity, if the price is low, is bound to sell more and sell faster, whereas on the contrary, it sells less, sells slowly and even sells unsalable.

It should be said that this is not difficult to understand, but many operators in today's market are slaughtering customers at will.

Comrade Xu Baoying, however, opposed "slaughtering", and the commodity prices were written on the word "low" in order to remain invincible in fierce competition.

Her specific measures are six insistence:

1, adhere to the "upper limit guarantee".

The so-called upper limit protection, that is, each garment retail price, according to the price plus the difference rate, the upper limit does not exceed 20%, of which 10% as the counter-offer rate, 10% as the lower guarantee rate.

That is to say, a commodity with a price of 100 yuan can be sold for L10 yuan.

But it should not be lower. If the customer counter-offer again, take the "commodity credit card" as the proof of the price.

Under normal circumstances, customers are reasonable and will not bargain again.

Sell, sell well, sell well, sell goods on a tight basis, sell in general, sell new products into trial sales, and sell well once more.

2, insist on the low price of peers.

The price of the commodity she sells is lower than the price of the same market, the same industry and the same species in principle, if it is higher than elsewhere, it will be disposed of immediately.

In order to publicize and make promises, she put up a sign at the door of the shop, which reads, "the lowest price in the market, do not ask for ten questions".

Sell, sell well, sell well, sell goods on a tight basis, sell in general, sell new products into trial sales, and sell well once more.

3, stick to books and profits.

Earning less and making more profits can also be more profitable, but less profit can be gained from making more profit, although the store has only added 10% gross profit, but its business efficiency has been steadily improved.

Sell, sell well, sell well, sell goods on a tight basis, sell in general, sell new products into trial sales, and sell well once more.

4, insist on price promotion.

For seasonal commodities, we usually take the strategy of selling, selling, and losing. We earn a little bit in the middle of the season. We only need to keep the capital at the end of the season, and lose a bit over the season.

Sell, sell well, sell well, sell goods on a tight basis, sell in general, sell new products into trial sales, and sell well once more.

5, adhere to local conditions.

Because the economic condition of the area is poor and the purchasing power is not very strong, the store is mostly in the middle and low price, and the high-grade commodity is basically not.

Sell, sell well, sell well, sell goods on a tight basis, sell in general, sell new products into trial sales, and sell well once more.

6, insist on purchasing goods from factories.

Direct purchase from factory can reduce the difference between intermediate links and reduce the purchase price, which is advantageous for low price bidding.

Sell, sell well, sell well, sell goods on a tight basis, sell in general, sell new products into trial sales, and sell well once more.

Because the price of the shop is low, it has become a county seat.

Retail price shops.

In the market, when customers often buy clothes for counter-offer, they say, "your clothes are much more expensive than Xu Baoying's."

Sell, sell well, sell well, sell goods on a tight basis, sell in general, sell new products into trial sales, and sell well once more.

Three of the 7 tips for opening a clothing store

Whether the color and style of the clothes are good-looking and novel will directly affect sales.

At the same time, the color and style of clothing change quickly, and the cycle is short. It is difficult for operators to get instant strain. This is a common problem for clothing business people.

Mr. Xu, however, is good at solving this difficult problem. The clothing characteristic of this shop is its fashionable style.

I often hear people say, "wear a dresses and wear them to Xu Baoying's clothing store."

It shows her popularity.

Then, why can her shop have such characteristics? There are two key points: first, it has its own aesthetic cultivation.

Although she did not specialize in fine arts, she liked to wear it since she was young. As she grew older, she became more and more interested in studying clothes, thus improving the aesthetic standard of dress color and style.

Second, they are good at collecting fashion information.

The main methods of collecting are listening, seeing, visiting and checking.

Sell, sell well, sell well, sell goods on a tight basis, sell in general, sell new products into trial sales, and sell well once more.

The so-called "listening" is to listen to customers' requirements for patterns and styles. On the other hand, they should pay attention to listening to people's views on colors and styles.

Sell, sell well, sell well, sell goods on a tight basis, sell in general, sell new products into trial sales, and sell well once more.

The so-called "look" is a look at the market situation inside and outside, two watching TV fashion show and clothing sales, three look at the information on the press.

The so-called "visit" is directly asked the wearer's clothing sales source.

The so-called "check" means sending letters or telephones or telegrams to the individuals or units concerned to follow up inquiries.

Once we have grasped information, we will seize time and purchase.

Four of the 7 tips for opening a clothing store

It is the key for businessmen to grasp the right amount of stock to be marketable and appropriate.

In particular, it is difficult to grasp the "quasi" principle of managing clothing.

But Comrade Xu Baoying has her special management strategy and measures.

She said: "so I can accurately purchase, mainly achieved three points:

One is to grasp the local market: what new varieties are there? What are the sales trends? How much is the stock of society? What is the price increase? What is the purchasing power? Generally speaking, we have a good idea.

The two is to prepare the required cargo plan, of course, in the process of purchase, it can also be changed.

Three, we should deepen our work style.

When purchasing, I first turn around the market, take a look, compare, ask, calculate, think about it, and then proceed to implement the purchase.

Sell, sell well, sell well, sell goods on a tight basis, sell in general, sell new products into trial sales, and sell well once more.

Every detail of the costume is carefully reviewed. Five or two tries are made.

The so-called five look is to look at the fabric quality, look at the colors, look at the style, look at the needles, see the price.

The so-called two test is to try on oneself and enter trial marketing less.

My basic strategies are: frequent advance, quick sales, small profits but quick turnover. He has no me, he has me, he is many, I am few; he sells well, advances more, sells less, sells less, advances unmarketable, does not advance in advance, sells in advance, sells orders, sells goods first, sells well, sells again, sells goods on a tight basis, sells in general, sells in general, sells new products, and sells new products more quickly.

For example, a new woollen overcoat has appeared. I think the style is very good, but it has not been sold. It has no bottom in my mind. As a result, I sold 5 pieces for the first time and sold out in a day.

Second times 40 more and three days to sell.

After entering 30 pieces each time, sales momentum is still very good.

She also has a unique way to prevent overstocking of clothes. She said: "as long as the garments are properly marketed and properly stocking, they will not be overstocking.

Even if there is a backlog, it is necessary to achieve the end of the season clothing season, but the season is not clear.

Act as

It is really not easy for a garment operator to have no sediment. It is really admirable.

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If a salesperson can not be friendly, open-minded, patient, considerate and initiative to receive customers, it will directly affect sales.

Xu Baoying attaches great importance to the attitude of service, and can make 10 initiatives: take the initiative to smile, greet each other, take the initiative to greet, take the initiative to introduce varieties, take the initiative to show the costumes to customers, take the initiative to introduce the relevant situation of the design, take the initiative to serve as customers' staff, take the initiative to help select, take the initiative to help customers try on, take the initiative to help bandage or provide packaging bags for customers to carry, and actively seek customers' advice.

Some customers even buy it, pick it up and try it again and again, but eventually they do not buy it, but she still smiles and says to the customer, "welcome back later."

Excellent service quality is extensible and traceability.

This work is not only for the people, but also for the emotional investment and well done, so that the operators can have deep friendship with the customers and thus benefit the customers.

Xu Baoying, in his business, has made four good intentions with a heart and soul service for his customers.

1, to understand people's hearts and minds.

She is good at switching the perspective. She says, "it's not easy for a customer to buy a dress for tens of yuan or even more than 100 yuan. I want to stand on the customer's position and think about the problem."

Therefore, she never persuaded, sold or sold the customers, even if the customers did not buy them, they did not neglect their customers.

2, it is difficult to solve the problems. Customers who buy clothes in the field or other stores are not suitable for buying them and want to sell them.

It had nothing to do with her, but she took the foreign affairs as a component and made a free agency for the price set by the customer, and sold 20 to 30 pieces each year.

There were many female customers who became friends with her.

3, understand the urgency of customers.

In operation, we often encounter some special situations. For example, some customers want special clothes. Xu Baoying will try to buy them for them. When the customers are in urgent need, they can open the door for sale at night. If the goods are broken, customers can make an appointment in advance. When a customer needs a particular style of marriage, they will try their best to meet their requirements.

4, we should solve our worries.

The general customers have three fears for buying clothes: one is afraid of being false, but the other is two.

Comrade Xu Baoying carried out the "Five Guarantees" for customers' worries.

It is the price of the package, such as the high price, the price difference, or the return.

A refund is a refund if it is considered to be a fake or quality problem.

The replacement is that if there are factors such as color, style, specification, length, and unfit, it can be changed.

Bao Chai, if it is unable to solve itself, then it will be traced to the supplier to get the solution. If it can not be solved, it will still be processed by her.

Bao repair, that is, if there is something wrong with the needle worker, it can be repaired for the customer.

She has been very successful in this after-sale service, and the customer is very satisfied.

For example, Zhang came home from abroad to visit his family. He wanted to buy a tweed tweed coat, because the customer was 1.75 meters tall. Although he had such clothing, he was too short.

So she went to Changshu second days to pick out a suitable coat according to the customer's request.

When Zhang saw this satisfactory coat, he said with great gratitude, "your service spirit is excellent. I am rare in Beijing."

Seven of the 7 tips for opening a clothing store

Sincerity is the foundation of winning a trust. Hypocrisy is the source of dishonesty. This is the philosophy of doing things for people.

Because goods are good or bad, the credibility and untrustworthiness of words and deeds can always be proved by practice.

Xu Baoying has a deep understanding of this. She said: "I introduce the quality, the price, the style, the pros and cons of the clothing to the customers. They are realistic and do not exaggerate and deceive the customers.

Even low-grade goods, according to the principle of quality based pricing, the quality is not good enough, but also clear to customers: "willing to buy, buy, do not buy, do not buy, do not buy reluctantly".

Businessmen are bound to touch all kinds of people every day, especially in the management of clothing. They are more choosable, and customers can not avoid such criticize, such accusations or even rude remarks.

If handled improperly, there will be disputes and even quarrels with customers.

Comrade Xu Baoying had encountered such contradictions, but because of her proper handling and the principle of tolerance, she had always been able to avoid conflicts by intensifying her feelings.

Make yourself and customers happy and understand!