The Five Major Business Models Of French Women'S Clothing Retail Market

According to France

The latest research results of Precepta, the Research Institute of problems, have gradually merged into five types of enterprises that occupy the retail market of French women's clothing.

These five types of enterprises are:

The first category is the French independent chain enterprise.

Usually there is only one brand belonging to a family group, such as Promod, Jennyfer and Etam, which belong to Mulliez and Jacqueline Riu group respectively.

These enterprises are well developed in France and have a high reputation, but they also need to develop into the international market.

The second category is "world-class" enterprises.

Such as H & M, Mango, Benetton and C&A, because of large sales volume and excellent logistics industry, they have strong international strength.

These companies invest heavily in advertising and expand rapidly by opening large business shops across the globe.

The third category is important federal enterprises.

Such as Vivarte, Cama? EU, Un jour Ailleurs and New Look, these enterprises gain profit through their own business and funds, and also help them

The Fund helps to develop the sales network.

The fourth category is "multi brand development" enterprises.

Such as Beaumanoir group (also has Cache Cache, Patrice Br Al, Scottage and Zara), such enterprises can ensure that the new concept brand is successfully launched, and their strength lies in the unified business mode starting from the upstream clothing products.

Their overall strategy also comes from the unique distribution concept, and the diversification of targeted clothing styles attracts different customers. This is the secret of their successful development.

The fifth category is a small number of enterprises that are "able to fight".

In addition to these four powerful large group enterprises, there are still a small part of the space belonging to the fifth categories of enterprises that can fight, such as the sales network of Champignon.

According to the study, due to the uniqueness of innovation and business philosophy, such enterprises will be developed sooner or later under good leadership.

For France's own women's clothing retail industry, Precepta's Research Report commented that the French women's clothing retail industry is very developed and prosperous on the one hand, on the other hand, it is very fragile and dispersed compared with other countries (such as British retail Marks & Spencer itself occupies 10% of the market share).

At present, France

The competitive pressure faced by retail enterprises is increasing. The reasons are from various aspects: foreign competitors constantly enter the French market; the cost of entering the market is rising constantly (especially the rents of large business areas), the research does not specifically comment on the standard of the business area of women's clothing stores, but the inspection proves that the larger the business area is, the more sales they have to sell; and the formation of a strong group enterprise has become an inevitable action in the development.

As for the retail trade of women's clothing, should we only develop one brand or develop a variety of brands? The study thinks that the answer today is the latter. From now until 2010, we should develop various brands like Beaumanoir group.