Zhejiang Xian Sheng Textile Is Based On High-End Market And Strives To Make Stronger Products.

Zhejiang Xian Sheng Textile Co., Ltd., located in Keqiao industrial square, Shaoxing, has recently entered the wool industry.

During the selling season, a steady stream of customers came to us.

The "Shin Sheng Textile" has been able to carry out the business in a more grim situation in the knitting industry, mainly due to early planning, integration of industry and trade, and timely pformation.

From passive to active

Business models can be divided into two categories.

One is the passive pick up type, waiting for customers to come to the door, according to customers' samples, and relying on the customers' initiative, expanding their own research and development, relying on their products and services to guide the customers' market trend.

"When the situation is good, there is little difference between them, but in the situation of severe situation, the enterprise of the former mode is rather sad."

Lv Yong, general manager of the company, said that with the increasingly fierce competition, customers holding the same order, looking for a number of production enterprises to quote, the lower the price, the lower the profits of enterprises.

How to change from passive to active, three years ago, Lv Yong began to plan pformation, explore new models, and finally decide to take the road of combining industry and Trade: to strengthen R & D, actively expand the market, grasp the right to bargain products, and make stronger trade.

And set up an external business office area in China World Trade Center District of Keqiao, to purchase equipment, introduce research and development, and sell talents, and set up a complete set of equipment for "development + production + sales + service".

From low end to high end

"Before, the company's products are mainly sold to the wholesale market, so that not only the price is low, the profit is thin, but the quality of products is also not up.

After adjusting the way of thinking, the products are mainly oriented to brand service enterprises.

Lv Yong said that such an adjustment is actually a leap from the low-end market to the high-end market.

"In order to introduce more

Brand enterprises, now we have in-depth communication with customers, take the form of "one to one", to ensure that every customer is equipped with a fixed contact, timely convey information to the customer, product ideas, trends, and track customer opinions and needs, professional services to customers.

Lv Yong said that through meticulous and thoughtful service, the company has been closely linked with the company.

Business distance, gradually, "Xian Sheng Textile" has accumulated a number of brand clothing customers.

Change to innovation

Many new products are displayed in the company's knitting sample showroom.

The relevant responsible person said that the products here basically passed the protection period, and more products were directly provided to high-end customers to ensure the uniqueness of the customer market.

Only after the protection period will it be supplied to other customers.

It is precisely because of the differential demand of the high-end customer market that it requires the "Xian Sheng Textile" to continuously develop new products, and turn the previous pformation into independent innovation, based on the high-end market.

Independent research and development of new products, investment is not bad, but customers like it, and the added value has been raised.

Lv Yong displays a newly developed material made by the company. The fabric has been made into a brand T-shirt with a price tag of 1080 yuan / piece. At present, clothing manufacturers have already ordered large orders, because the fabric is unique in the market according to the trend of this year and the latest textile materials developed independently.

Lv Yong said that the development of new products must be fast and new, strange, special and fast. After the products that follow the market, they will develop other new products.