The Transformation And Upgrading Plan Of Garment Industry In Chashan Town, Dongguan City Was Released

　　 Clothing industry It is an important part of Chashan industry, one of the pillar industries of our town, and has made great contributions to the economic development of Chashan. In recent years, the CPC Chashan Town Committee and the town government have attached great importance to the development of the clothing industry and prepared the White Paper on the Development Planning of the Clothing Industry in Chashan, which has defined the direction for the future development of the clothing industry in Chashan, formulated and implemented a series of support measures, and further promoted the clothing enterprises to become bigger and stronger. In November 2010, Chashan Town was recognized as a "famous town of Chinese brand clothing manufacturing" by China Textile Industry Association and China Garment Association. In order to accelerate the construction of the clothing industry cluster in our town, further promote the upgrading and transformation of the clothing industry in our town, and enhance the overall competitiveness of the industry, this action plan for the transformation and upgrading of the clothing industry is hereby formulated in combination with the actual situation of our town.

1、 Regional background and industry overview of the project

（1） Regional basic conditions of Chashan Town

Regional overview and economic basis. Chashan Town is located in the north central part of Dongguan City, along the Hanxi River, a tributary of the Dongjiang River. It is 10 kilometers away from the urban area and has 18 village (residents) committees under its jurisdiction. The town covers an area of 45.4 square kilometers, with a permanent population of about 157000, including 45000 local registered population. In 2011, the total output value of Chashan Town was 7.2 billion yuan.

Location and transportation. Chashan Town is 10 kilometers away from Dongguan urban area and about 70 kilometers away from Guangzhou and Hong Kong. The Dongjiang River flows along the northern edge of the town, the Guangzhou Shenzhen Railway runs from north to south, and the Hanxi River runs across the whole town. There are many roads in the territory, forming a highway network with Shida Road, Guanlong Road, Eastern Expressway and other provincial roads, town street interconnection roads as the backbone, and town village roads as the branch lines. With the planning and construction of Dongguan Eco Park Avenue, Guangzhou Shenzhen Railway Line 4, Urban Light Rail Line R2, Dongguan New Passenger Station (Train), Zhanqian Avenue, Sangcha Express Line and other projects, the regional advantages of Chashan Town will be further developed.

Investment and environment. Over the years, Chashan Town has focused on environmental optimization with the goal of optimizing the environment, gathering popularity and improving the image, and invested 200 million yuan to build Fangzhong Holiday Inn according to the five-star standard; Invest more than 70 million yuan to build a new central primary school; With an investment of more than 16 million yuan, Binjiang Park, Industrial Workers Park and Leisure Plaza have been built; Invest 43 million yuan to expand the second water supply plant, and increase the daily water supply capacity to 188000 cubic meters; Invest 100 million yuan to strengthen the embankments on both banks of Hanxi River; Start the construction of sewage treatment plant and the laying of supporting pipe network; The road network in the town has been upgraded. At present, Chashan is comprehensively promoting the construction of multi-functional gymnasium, cultural square, radio and television building and other key projects, planning to build a business center covering an area of about 2 square kilometers, and actively building a new urban center of Chashan Town. These projects have significantly improved the hardware environment and living environment of Chashan Town, gradually gathering popularity, and flourishing commerce and trade, which is becoming a hot spot for investment and wealth creation.

Brand and honor. In the middle and late 1990s, Chashan Town became one of the most powerful towns in China. In recent years, it has successively won the honorary titles of Famous Chinese Brand Clothing Manufacturing Town, Famous Chinese Food Town, Strong Provincial Education Town, Advanced Provincial Health Town, and Provincial Health Town.

（2） Development of clothing industry in Chashan Town

Industrial scale and brand. At present, Chashan Town Textile clothing There are 576 enterprises in the industry and its supporting industries, with 48000 employees, 281 million pieces (sets) of clothing, and a total industrial output value of 5.423 billion yuan. There are many kinds of products with complete categories. The main products include fashion, children's wear, casual wear, underwear, swimwear, windbreaker, etc. Calvin Klein, Tommy Hilfiger, Bulgarian Lion, Back to Back, Disney, Wal Mart and other international brands, as well as Jeanswest, Tebu, 361 ° and other well-known domestic brands, are all mass produced and processed in Chashan. At the same time, a large number of clothing brands have emerged, such as Quetaro, Tuzi Mark and Master Cat, which occupy a certain position and influence in the international and domestic markets.

Industrial development policy and environment. In order to give full play to the leading role of "China's Famous Brand Clothing Manufacturing Town" and further promote the development of clothing industry clusters, Chashan Town has issued and implemented the Several Opinions on Accelerating the Development of Clothing Industry A series of policy documents to support and promote the development of the clothing industry, such as the Implementation Plan of Chashan Town's Brand Promotion Strategy and the Measures of Chashan Town to Support the Development of Famous Brand and Trademark Enterprises for Loan Discount, set up a special fund for "Science and Technology Chashan", with an annual investment of 10 million yuan, and a total of 50 million yuan for five consecutive years to promote independent innovation of enterprises, vigorously develop technology-based enterprises Provincial and municipal scientific and technological projects will be funded, and recognized scientific and technological enterprises will be rewarded. Garment enterprises will be encouraged to continuously increase scientific and technological investment, support and guide enterprises to establish technology research and development centers, rely on scientific and technological progress, improve independent research and technological innovation capabilities, and constantly optimize the development environment of the garment industry.

Industrial development planning and resources. Chashan Town will accelerate the upgrading and transformation of the clothing industry with the purpose of developing the clothing industry. First, the Chashan Garment Association was established in August 2010. The association weaves "ties" for the government, industry and enterprises, builds "bridges", and provides various services such as industry guidance, coordination, management and exchange. Second, the supporting industry chain is relatively complete. With a total construction area of nearly 100000 square meters and more than 1500 shops, Chashan has an international fabric and accessories trading center. It is a clothing industry chain with clothing production as the core, covering the development of related industries such as computer embroidery, accessories production, fabric distribution, and provides necessary "spare parts" for clothing manufacturers in Chashan Town.

2、 Introduction to major projects of transformation and upgrading of clothing industry in Chashan Town

The People's Government of Chashan Town fully integrates the local clothing industry resources, with a budget investment of 20 million yuan, and takes Dongguan Chashan Productivity Promotion Center Co., Ltd. as the undertaking unit to build a public service platform for Chashan clothing industry. The construction project of the key cultivation service platform for the upgrading and transformation of the clothing industry in Chashan has the characteristics of public welfare, openness and sustainability. With clothing and supporting enterprises as the service objects, it provides information consulting, technological innovation, management consulting, industry training, exhibition display, industry university research cooperation, exchange and promotion of new technologies and standards and other public services for the upgrading and transformation of the clothing industry, The organization and management of the platform is based on the principles of simplifying institutions, highlighting entities, and focusing on effectiveness, to provide technical support and support for the healthy development of the town's clothing industry cluster. {page_break}

3、 Transformation and upgrading of key garment enterprises and their characteristics

（1） Dongguan Chashan Yonglian Weaving Factory

Dongguan Chashan Yonglian Weaving Factory is a garment processing factory focusing on the production of infant children. The factory covers an area of about 25000 square meters and employs nearly 3000 people. The products produced are mainly sold to European and American markets, including Cater's, Tesco, Disney, Wal mart, Target, etc., with an average annual export of about 60 million pieces. Yonglian also introduced the concept of industrial engineering, studied and improved the production process, workstation and parts R&D, constantly improved the production equipment, and developed various production machines, which brought great convenience to production and improved product quality and production efficiency.

（2） Dongguan Xiongye Garment Co., Ltd

Dongguan Xiongye Garment Co., Ltd. is located in Chashan Industrial Park, Dongguan City, with a clean air conditioning production workshop of more than 50000 square meters and more than 2000 production staff. The production department has five workshops for cutting, knitting, weaving, finishing and embroidery. More than 3000 sets of advanced equipment imported from Germany, Italy, Japan, the United States, etc., and 20 international advanced production lines. Xiongye mainly produces children's clothing for international famous brands such as CARTERS and COSTCO by OEM, and its products are sold to European and American countries.

（3） Dongguan Huixiong Trading Co., Ltd

Dongguan Huixiong Trading Co., Ltd. is an enterprise integrating research and development, design, sales and supporting services of children's wear products. The company has accumulated the corporate culture of "unity and dedication, innovative development, and honest service", and the independent children's wear brand "Quetaro/MR BIRD" has become a rising star in the children's wear industry, striving to create the first brand of fashionable ethnic children's wear. At present, Quetaro children's wear brand has opened more than 300 chain stores and store counters in nearly 100 cities nationwide, and has established strategic cooperation relationships with Wangfujing Department Store, Parkson Department Store, Pacific Department Store, New World Department Store, Shanghai Bailian, Maoye Department Store, Tianhong Department Store, Haiya Department Store, Tianhe Department Store, etc.

（4） Dongguan Bainawei Industrial Co., Ltd

Dongguan Bannerway Industrial Co., Ltd. has an excellent designer team, which can accurately grasp the trend of international children's fashion, integrate children's culture into product personality, and emphasize professional excellence based on popular elements. The company grasped the market demand of children's products from a high starting point, launched the independent children's clothing brand of "WISEMI Master Cat", focused on expanding the domestic market, and is a diversified enterprise integrating comprehensive research, development, sales and trade of children's products. Master cat children's clothing brand has developed the domestic market in a variety of cooperation ways, such as agency, franchise, self support, and has more than 100 franchise stores in China.

（5） Dongguan Tuzi Mark Clothing Co., Ltd

Dongguan Tuzi Mark Clothing Co., Ltd. is a large children's clothing brand operation enterprise specialized in design, production, sales and service. TUZAMA (black and white children's fashion) and CENKE (colorful children's fashion) are two children's clothing brands under TUZAMA. "TUZAMA TUZAMA" is positioned at middle and high grade. Its main products include T-shirts, jackets, pants, skirts, sweaters, cotton padded clothes, down jackets, jeans, accessories, etc. The target consumer group is targeted at the imaginative and expressive urban new children aged 3-15 years old. A new brand - CENKE children's wear officially landed in the Chinese mainland market in 2009. The company has more than 800 terminal sales outlets at home and abroad.

（6） Dongguan Tianrun Clothing Co., Ltd

Dongguan Tianrun Garment Co., Ltd. mainly produces beach swimwear series garments. Its sales markets are mainly France, Germany, the United States and Australia. It has a certain amount of sales share in foreign markets and has been recognized by many foreign customers. "Free&Trend" is a private brand newly cultivated by Tianrun in the domestic market. Its design style focuses on the concept of "leisure and fashion" plus "chic and trendy", bringing the leisure of Hawaiian and Australia's east coast beaches, and the wild taste of Brazilian and South African bikinis to the domestic market, so that domestic consumers can enjoy the most "fashionable" The most "trendy" beach swimsuit clothing.

（7） Dongguan Yingda Garment Co., Ltd

Dongguan Yingda Garment Co., Ltd. has fully launched its own brand MAPHYGIER//CLASSICS in China, targeting 25-35 year old middle class men. It displays its product characteristics in a convenient, simple, nostalgic and fashionable personal style, including shirts, casual pants, jackets, sweaters, leather clothes, and other four season goods. Yingda's brand "FORTUNEMAKER" has opened dozens of self operated stores in China, and has formed a certain scale of continuous marketing network in more than 20 provinces, cities and autonomous regions. Yingda Company uses the modern and advanced technology in coastal areas to invest in production and sales, and injects unique brand design and business philosophy. Through the management means of Yingda Company, it creates unique style and quality of goods.

4、 Measures to promote transformation and upgrading of clothing industry in Chashan Town

（1） Issue supporting policies to strengthen the development guidance

The town government has issued and implemented a series of policy documents to support and promote the development of the clothing industry, such as Several Opinions on Accelerating the Development of the Clothing Industry, the Implementation Plan of the Brand Driven Strategy of Chashan Town, and the Measures of Chashan Town to Support the Development of Famous Brand and Trademark Enterprises with Discount Interest Loans, and has also prepared the White Paper on the Development Plan of Chashan Clothing Industry, It has defined the direction for the future development of Chashan garment industry. Actively introduce new support policies to promote the development of the clothing industry cluster in our town. Further study and determine the strategic objectives and implementation plan of the clothing industry cluster in combination with our town's urban positioning and the construction of Dongguan Railway Station, Rail Transit Line R2, Dongguan Ecological Park and other key work in cities and towns.

（2） Improve the public service system and cultivate the driving force of development

In order to promote the development of our town's clothing industry, the total financial investment of Chashan Town is more than 50 million yuan. A productivity promotion center in Chashan, covering an area of 1200 square meters, with eight floors and a building area of about 10000 square meters, will be built in the administrative service center area of Chashan Industrial Park. Create a key cultivation service platform for the upgrading and transformation of the clothing industry in Chashan for the unit undertaking the productivity promotion center in Chashan to provide public services such as information consulting, technological innovation, management consulting, industry training, exhibition and display, product release, industry university research cooperation, exchange and promotion of new technologies and standards for clothing enterprises, and establish a technology innovation center, information center, talent training center Clothing product release exhibition center and other institutions. {page_break}

（3） Broaden sales channels and expand brand influence

Based on the principle of "the government sets up the stage and the enterprises sing the opera", the way of "going out and bringing in" is adopted. First, support and subsidize the clothing enterprises in the town to go out for exhibition and visit in groups, broaden their vision and expand the market. In March 2012, nearly 250 enterprises were organized to visit the clothing exhibitions held in New York, Paris, Beijing, Hefei, Shenzhen and other countries and regions. In March this year, our town held a group exhibition at the 20th China International Clothing Expo and held one at Diaoyutai State Guesthouse Brand clothing The press conference laid a good foundation for the brand clothing of Chashan to enter the North China market and enter the vision of ordinary families and professional merchants across the country, and helped exhibitors reach an agreement worth more than 30 million yuan, with remarkable results. The second is to invite well-known and large department stores and hypermarkets in China to dock with our town's clothing enterprises. Last May, our town invited more than 100 dealers from Anhui Baima Clothing City to come to our town for discussion and exchange with our town's clothing. Business docking helped our town's clothing enterprises sign new orders.

（4） Promote technological innovation and technological transformation to enhance core competitiveness

In order to accelerate the upgrading and transformation of the clothing industry and enhance the development potential of the clothing industry, our town actively guides enterprises to carry out technological innovation and technological transformation. First, strengthen the innovation awareness of garment enterprises, guide enterprises to increase scientific research investment, strengthen the cooperation with universities and scientific research institutes, and promote the transformation of scientific and technological achievements. Second, introduce enterprises to increase investment in technological transformation, encourage enterprises to import technology and equipment, encourage foreign-invested enterprises to introduce advanced technology and production equipment, mobilize enterprises' enthusiasm to expand imports, and help enterprises accelerate transformation and upgrading. For example, Weibo Textile and Garment Factory has introduced a single piece flow production line, which has greatly increased its production capacity by 30%; Tianrun Garment Co., Ltd. has introduced the automatic conveying system in the garment workshop, which has significantly improved the efficiency, reduced the dependence on manpower and effectively controlled the production cost.

（5） Improve industrial chain supporting facilities and expand industrial support

Chashan International Textile Accessories Trading Center is the only textile accessories market in eastern Dongguan. In order to further improve the industrial chain of garment industry supporting development, our town strives to build it into a logistics distribution platform for more than 10000 garment and toy manufacturers in eastern towns of Dongguan. At present, the trading center is under construction in Phase II, mainly engaged in clothing production equipment, giving play to the leading role of "China's famous brand clothing manufacturing town", attracting merchants from Zhejiang, Fujian, Guangzhou, Zhongshan, Chaoshan and other textile industry developed areas, and jointly promoting the development of clothing industry matching in Chashan.

（6） Optimize the industrial development environment and show the attraction of the city

1. Formulate and implement the "one two three" work measures of the township party committee and the township government

First, we should carefully protect the investment and operation entities of regular investment, honest service, paying taxes according to law and operating with legal certificates, so as to create a relaxed development environment for enterprises. The second is to conscientiously implement two services, namely, implementing services to expand the market and implementing service application policies. The third is to implement three kinds of assistance in good faith, namely, help to increase capital and expand production, help to innovate and upgrade, and help to recruit workers and talents. Starting from financing, recruitment, innovation and other aspects, we will focus on "protecting enterprises, promoting projects and increasing income" to promote the upgrading and transformation of Chashan industrial cluster.

2. Accelerate urban construction and create a carrier for industrial upgrading

First, improve infrastructure. With the goal of integrating into the Pearl River Delta Community, accelerate the construction of infrastructure network to achieve full coverage of transportation, water supply and gas supply networks; We will improve the supporting functions of cities such as public transportation, health care, sports and culture, leisure and entertainment, and commercial outlets, and effectively undertake and gather high-end industries and high-quality talents.

The second is to cooperate with the construction of key projects. Cooperate in the construction of Dongguan New Railway Station, Dongguan Rail Transit Line R2, Dongguan Ecological Park and other key projects.

Third, speed up environmental improvement. With the goal of creating a livable environment, accelerate the construction of environmental protection facilities, and achieve full coverage of urban and rural sewage treatment. Accelerate the implementation of environmental improvement focusing on greening and sanitation, and realize the integration of urban and rural environment.

3. Strengthening government service consciousness and improving service function

We will deepen the reform of the administrative system, accelerate the transformation of government functions, and pay more attention to social management and public services. Adhere to the principle of "high standard requirements, high quality service, and efficient work", establish a new government service concept of "people-oriented, customer oriented", establish an open and transparent public service system, solve the problem of dislocation, offside, and vacancy of government behavior, and create a good soft environment for industrial development. First, establish and improve the government service system, extend the administrative service to the grass-roots level, and establish a town and village government service system that is coordinated from top to bottom, mutually coordinated, efficient, and high-quality. The second is to deepen the openness of government affairs, comprehensively implement the regulations on the openness of government affairs, extend the openness of the government to the grass-roots level, enable the people to enjoy a fuller right to know and supervise, accelerate the promotion of e-government, and open government normative documents, administrative measures and other government affairs activities to the public through government portals and various media. Third, enhance the awareness of serving taxpayers and actively provide high-quality and high-level services for taxpayers. Fourth, actively standardize, reduce approval procedures, shorten approval time limit, improve approval efficiency, actively carry out research service activities in enterprises, strengthen investment promotion services, strengthen assessment and supervision, etc. Fifth, build an e-commerce system. Build the government enterprise management portal and investment attraction system in the industrial service information platform of Chashan Town, and further improve the e-commerce service level.

Carrying out the upgrading and transformation of the clothing industry in Chashan is not only conducive to improving the development of the clothing industry in our town, promoting the construction of the enterprise's own operating system, but also conducive to the upgrading and transformation of the clothing industry in our town. The transformation and upgrading of our town's clothing industry has advantages such as policy support, enterprise demand, and technical support. Under the new economic development situation, Chashan Town will place the development of clothing industry cluster in a more important strategic position, build Chashan into a "four most and one essence", that is, a high-tech boutique clothing flexible manufacturing industrial base with the highest degree of specialization, the lowest public operating costs, the best soft and hard environment, and the best environmental protection in the industry, and promote the transformation and upgrading of the clothing industry from all aspects.