Zhejiang Ningbo Set Up Clothing Online Shopping Inspection Team, Online Shopping Clothes Are Guaranteed
In order to better serve the public, the Ningbo textile inspection center has set up a testing team for clothing online shopping, and has established a one-stop service system from "online order delivery, express delivery, product testing, reporting and certification".
With the full popularity of network technology and the vigorous development of e-commerce, online shopping is more and more popular among consumers.
In especial
clothing
Online shopping has become an important market for online shopping because of its rich variety, novel style, affordable, convenient and quick features.
In 2011 alone, the scale of China's apparel online shopping market reached 267 billion yuan, with an annual growth rate of 93.5%.
However, while the purchase mechanism is becoming more and more perfect, the quality of clothing, especially children's wear, has become a question mark.
To this end, the Ningbo inspection and Quarantine Bureau textile inspection center has broken through its own functional categories, giving full play to the technical support advantages of the testing center, highlighting the public welfare characteristics of the public service platform, and actively joining Taobao and Jingdong mall, becoming one of the recognized online testing service organizations.
online shopping
An authoritative voice of quality has been issued.
Origin - "we will do something special".
At 8:32 on April 6, 2011, Jin Yan, manager of marketing department of Ningbo all Fashion Fashion Co., Ltd., holding a pile of short sleeved T-shirts, eagerly found the office of Fu Kejie, deputy director of the textile inspection center. "Director Taobao, we have a problem. They asked the seller of clothing to be provided in the mall to provide qualified test reports provided by the laboratory accredited by the National Accreditation Committee of China. Do you think you can test our products?" Fu Kejie expressed interest in this new business. He promised Kim Yan manager that "we will deal with it specially."
At 8:41, the front desk staff of Ningbo textile inspection center finished the sample work.
At 15:52, specially designated experimental operators completed the test of fiber content, color fastness and clothing appearance.
At 16:32, a product qualified inspection report was submitted to Jin Yan.
At 20:16, the company successfully became the crown seller of Taobao mall.
In the same month, the company's sales increased by 8.6% over the same period last year.
This accidental incident has become the breakthrough point of Ningbo textile inspection center, which not only extends the chain of textile inspection, but also provides new ideas for the pformation and upgrading of public service platform.
System -- "we have characteristic service".
In order to better serve the public, the Ningbo textile inspection center was established.
Clothing online shopping
The inspection working group has established a one-stop service system from "online pick up express delivery sampling - product testing report reporting card".
The director of a clothing Taobao shop in Ningbo told a writer in Wuhan that the technical guidance of the spinning and weaving inspection center assured us that it helped us eliminate hidden dangers and avoided heavy penalties.
The technical support of your center is like a timely rain.
Fu Kejie said that the textile inspection center has taken three measures in view of the characteristics of clothing online shopping inspection: first, it has developed a special detection process that is in line with the fast forward and fast out of e-commerce and convenient logistics, and has issued a new testing report template that meets the requirements of clothing online shopping.
Two is to carry out clothing online shopping inspection expertise training, so that the technical personnel of the testing center firmly grasp the core components and key elements of clothing online shopping inspection, to ensure the quality of testing.
Three, special technical guidance has been carried out.
In response to the problems detected, feedback to sellers through various channels, and actively carry out technical guidance, so that sellers actively carry out corresponding rectification.
Positioning: "we are just scales".
"Check the teacher, please help me ascertain the fiber composition of this Taobao product as soon as possible. If I do not agree with the result described by the seller on the Internet, I will make them pay 4 times the amount to me."
Xiao Wang, a frequent shopper in online stores, came to the testing center some day to question the authenticity of her baby Taobao.
The customer service staff of the textile inspection center made a preliminary decision on the sample for the first time. The result showed that the name of the sample tag on the sample is a mulberry silk blouse, but the logo on the tag does not indicate its actual fiber composition, so it has been judged unqualified in the logo project.
Half an hour later, the final test results came out. The samples were identified by technology, the actual composition is 100% polyester fiber, not 100% mulberry silk.
In the end, buyer Xiao Wang successfully passed the inspection report by Taobao. The store made 4 times the compensation to consumers according to the rules.
According to statistics, since the beginning of this year, the textile inspection center has successfully handled nearly 20 Taobao quality problems, including 8 technical services, 15 test reports, and truly the most fair and standard testing of third party technical support.
Prospect: "we give voice to quality authority".
From January to July this year, the Ningbo textile inspection center completed a total of 215 batches of apparel online shopping inspection, totaling 2402 items. The volume of garment inspection business ranks among the top three in the textile and apparel e-commerce testing volume, and has become an authorized testing and testing institution authorized by Taobao and Jingdong.
However, in the face of this new business, Ningbo textile inspection center has seen its own shortcomings.
Fu Kejie said that they should take the opportunity of e-commerce detection as an opportunity to actively promote the construction of public service testing platform and pform from undertaking single detection task to providing comprehensive service of quality diagnosis.
Especially for clothing online shopping inspection business, they are aiming at common problems such as unstandard signs and ununiform quality, and provide the Sellers with warm knowledge cards for detection knowledge, avoiding problems such as unqualified appearance after washing, unstandard washing flags, and differences in fiber components.
"In the electronic commerce, issue the authoritative voice of quality!" this is not only the request of Ningbo textile inspection center itself, but also the common request of the community to our quality inspection system laboratory.
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