Guangdong Garment Industry Pformation And Upgrading Of Action Plan

According to the provincial government's opinions on speeding up the pformation and upgrading of the advantageous traditional industries in Guangdong Province (Guangdong Government Office [2012] 41), we will further enhance our province.

Competitiveness, promote the pformation and upgrading of the garment industry, and promote the healthy, steady and rapid development of the garment industry, and formulate this action plan.

First, industry status quo

Clothing is the dominant traditional industry in Guangdong province.

More than 2000 years ago, Guangdong was already a port for China's foreign trade. In the Tang Dynasty, the maritime Silk Road "Guangzhou Tonghai Yi Road" was built.

At the beginning of the reform and opening up, due to the adjustment of the industrial structure in the world, especially in Hongkong, a large number of garment processing enterprises moved to the mainland of China. Guangdong took advantage of the geographical advantages of Hong Kong and Macao and relied on the idea of "introduction, absorption and innovation" to actively introduce advanced technology, advanced equipment and advanced experience, and the garment industry maintained a relatively high growth rate.

The garment industry has played the role of the main industry, the leading industry, the foreign exchange earning industry, the employment industry and the rich industry in the industrialization process of Guangdong province. It is one of the nine pillar industries in the province's industry.

Over the past 30 years of reform and opening up, Guangdong's garment industry has expanded its industrial base with the extensive mode of expansion and development, and has formed its own industrial characteristics. It has laid a prominent position in the national textile industry, Guangdong's economy and domestic and foreign markets, and has become China's unashamed clothing province.

At present, Guangdong owns

There are about more than 30 thousand families, about 3000 of the scale. The products include shirts, suits, fashion, jeans, casual wear, down garments, wedding dresses, evening dresses, silk, knitted woolen knitted garments, underwear series, sportswear, leather clothing, children's clothing and so on.

At the same time, the advantages of industrial cluster development are obvious, forming 27 garment characteristic industrial clusters, including Humen women's wear, Shaxi casual wear, Xintang cowboy, Chaozhou wedding dress, South China underwear, and big wool weaving. Its total economic volume accounts for 80% of the textile industry in the whole province.

In 2011, the garment enterprises of above scale in our province had completed 5 billion 980 million garment production, accounting for 23.52% of the total national total, including 2 billion 787 million knitted garments and 3 billion 192 million woven garments, which increased by 4.44%, -1.64% and 10.39% respectively compared with the same period in 2010.

Our province still maintains the status of the largest producer of clothing in the country, but the growth rate has slowed down significantly. The growth rate has dropped by nearly 16 percentage points, 3.7 percentage points lower than the national average growth rate.

Knitted apparel began to grow negative year-on-year since November last year.

In 2011, the export garments and accessories of our province were 31 billion 434 million US dollars, up 13.59% from the same period last year, the increase was 4.75 percentage points lower than the national total, accounting for 72.67% of the total export volume of textiles and clothing in the province, exceeding 2/3.

Two, necessity and urgency

The apparel industry is the most traditional and fashionable industry. The world's sales of textile and clothing are second only to tourism industry and information industry. It is the third largest industry in the world.

In recent years, after a series of adverse factors such as financial crisis, external demand, RMB appreciation and rising costs, Guangdong garment industry has maintained a steady and healthy development trend. The total production volume and total export volume still rank first in the country, and the comprehensive competitiveness of industry continues to maintain an obvious advantage in the national garment industry.

However, at the same time of rapid development, Guangdong garment industry also exposed some problems and weaknesses.

(1) extensive growth mode, insufficient enterprise independent innovation

At present, the growth pattern of Guangdong's clothing industry is still dominated by extensive type. The overall development level is generally. Clothing enterprises mainly focus on processing and manufacturing links, mainly relying on low cost elements such as labor force to form comparative advantages, and lack the awareness and ability of independent innovation.

Clothing enterprises are small in scale, weak in strength, poor in technology, equipment and talents. Most enterprises do not have specialized R & D institutions, lack of capital investment and talents, and a large number of enterprises concentrate on the same process and similar products.

Exports are mostly OEM and processing, and the average profits of industry and enterprises are at a low level (only about 3%-5%), which directly leads to the poor ability of enterprises to resist risks and anti volatility.

Correspondingly, the backward enterprise's independent innovation will inevitably bring about problems such as low technology content, weak product development capability and slow upgrading and upgrading. It is difficult to maintain the dominant position in the increasingly fierce market competition.

(two) low level of industrial technology and equipment

The level of technology and equipment of Guangdong garment enterprises is uneven. The key technical equipment is relatively backward. The level of electromechanical integration, digitalization, informatization and intellectualization need to be further improved. The overall average level is relatively behind Jiangsu and Zhejiang.

The development trend of the world garment industry is highly automated, informationalized, digitalized and intensive. However, the computer process control system and computer aided design system of Guangdong garment industry have a low percentage. Some fast reaction equipments such as suspended pmission systems are rarely applied, and logistics, design and marketing integrated systems and modern storage facilities are more inadequate.

The automation level of sewing equipment is not high and functional accessories are rare. The weak innovation ability of enterprises leads to the lack of innovation of the final products, and the contradiction with the requirements of high quality, high-grade, fast delivery and multiple varieties is becoming more and more obvious.

(three) the international comparative advantage of labor and land is gradually losing.

On the whole, the development of Guangdong garment industry cluster is a way of development that relies on comparative advantages, export-oriented and low cost resources.

Nowadays, land resources in Guangdong are decreasing and labor costs are rising rapidly. The extensive processing and manufacturing system, which relies on the consumption of material resources, is facing a serious impact of global resource shortage and price rise.

In recent years, with the continuous improvement of investment environment in Southeast Asia, attracting foreign investment is increasing, including the labor intensive clothing manufacturing industry, and the export scale of clothing is also expanding. This will have a certain impact on the clothing industry in Guangdong.

Central and Eastern Europe, Southeast Asia and other countries and regions, relying on cheaper labor and geopolitical advantages close to major consumer markets, have constituted strong competitive pressure on Guangdong's clothing exports.

The clothing of our province was gradually losing its international comparative advantage with labor and land.

The clothing industry is an important area for Guangdong to absorb social employment.

Preliminary statistics show that there are more than 30 thousand clothing enterprises in Guangdong, with 5 million employees, accounting for more than 1/5 of Guangdong's industrial employment, most of whom are migrant workers.

The clothing industry has played a great role in solving the employment problems of urban workers, especially the labor force of the province and other provinces, and has helped farmers get rich and rural urbanization.

Since the financial crisis in 2008, many factors such as the appreciation of the renminbi, the rising cost of production factors and the undesirable demand in Europe and the United States have led to the collapse of many labour intensive clothing enterprises, and the tide of unemployment has repeatedly started.

Employment is directly related to social stability.

In order to stabilize the employment and avoid social unrest, the pformation and upgrading of Guangdong clothing industry must start from the actual situation, can not blindly pfer the industry, and should help the low end manufacturing enterprises to promote the development by means of equipment pformation, business model innovation, and the improvement of the level of research and development.

(four) the development of the business model is lagging behind, and the brand innovation is lacking.

In the tide of commercial change, all kinds of clothing enterprises in China are seeking to upgrade and replace. The new business models such as network sales and brand chain are emerging in endlessly, and some leading enterprises in other regions have begun to practice business model innovation.

However, the business model innovation of Guangdong garment enterprises is relatively rare, and the lagging trade culture is not matched with the powerful manufacturing ability, so it is urgent to seek business model innovation and realize new growth.

(five) modern capital management consciousness is weak, capital operation starts late.

In the first expansion of China's garment industry, Guangdong's clothing production took an absolute advantage. At the beginning of the brand stage, Guangdong was also in the leading position; however, in the stage of famous brands in garment enterprises, Guangdong was lagging behind; in the past few years, garment enterprises entered the peak period of capital market, and Guangdong was lagging behind.

As early as five or six years ago, other regions in China started to launch an upsurge of listing. Many clothing brands achieved large-scale and leaping development through the listing and financing. However, due to various reasons, Guangdong clothing enterprises had a weak sense of modern capital management. Only in 2010 did they achieve the breakthrough of A shares in China, and the capital operation started relatively late.

The next 3-5 years will be a great opportunity for enterprises to go public. Guangdong clothing needs to seize the opportunity to catch up with the advantages.

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(six) inadequate construction of industrial public service system

There are few public service platforms in Guangdong's clothing industry, and the strength is weak. The platform built by individual industrial clusters also has few substantive results, and no effective operation mechanism has yet been formed.

Industrial technology innovation and testing platform construction needs further improvement.

Due to the increasingly fierce market competition and the long-standing problems in the industrial structure, the pressure and even pressure of survival of Guangdong garment enterprises is increasing. It is urgent to improve the public service system through the linkage guidance of governments and trade associations at all levels, so as to help enterprises improve their R & D level, deepen brand building, improve their application level, launch capital operation and optimize production capacity, so as to realize the overall pformation and upgrading of the industry.

Three, guiding ideology

Upgrading to the direction, with the aim of upgrading, optimizing and adjusting the intensity as the target, taking independent innovation as the driving force, and information technology as the means, through technological pformation, R & D design, brand upgrading, channel development and industrial chain integration to accelerate the pformation of traditional industries from the resource consumption to the innovation drive, the pformation of industrial structure from the low value-added general processing to the high value added R & D and marketing, the pformation of industrial organization form from the traditional agglomeration to the modern industrial cluster and the headquarters economy, the pformation of the business mode from extensive operation to intensive operation, and the promotion of the dominant traditional industries into a new, effective, intensive and ecotype development mode, so as to realize the "Guangdong manufacturing" of the garment industry to "Guangdong creation". In response to the provincial government's "accelerating pformation and upgrading and building a happy Guangdong", according to the "opinions on speeding up the pformation and upgrading of the traditional industries in our province", the pformation of the mode of economic development is the main line and pformation.

Four. Main objectives

(1) purpose of action

Cultivate Guangdong fashion force, integrate the whole industry chain, and promote the pformation and upgrading of garment industry.

(two) overall objectives

In order to promote the steady development of the garment industry in our province, and make significant progress in industrial restructuring and pformation and upgrading, the aim is to strive for a new step in three years. The garment processing technology, equipment technology, technology and environmental protection technology in Guangdong will reach a new level. The development of the world's advanced manufacturing level will form a modern garment industry system with higher technology content, better economic efficiency, better allocation of resources, more rational industrial layout, better industrial support, and full advantage of human resources.

By 2014, the development of clothing industry in our province has achieved the following objectives: the total production, the gross industrial output value and the total export volume have been growing steadily, and the leading position of the whole country has been maintained. The annual average growth rate of technological pformation investment is more than 5%, and the R & D institutions (enterprise technology centers, engineering technology research and development centers, design centers, etc.) at the provincial level or above reach 30, forming 1 industrial clusters with international influence, building 3 international sourcing centers for Guangdong commodities, building 3 garment industry headquarters bases, building 3 representative e-business platforms (B2B/B2C), and cultivating 1 international influential enterprises.

To create a batch of traditional industries pformation and upgrading demonstration zones, make breakthroughs in the development of independent brands, cultivate a number of leading enterprises, and form a group of brands with great influence and strong competitiveness at home and abroad. The sales revenue exceeds 3 billion enterprises, and the application rate of information technology reaches over 90%, and 100 garment production automation demonstration lines are built.

(three) development ideas

1, develop modern garment industry system and promote the integration of industrial chain resources.

The modern clothing industry system is based on the high tech content, high added value, low energy consumption, low pollution, and independent innovation ability of the organic industrial cluster. It is supported by the industrial supporting system with efficient operation of technology, talent, capital and information. It relies on the industrial development environment with beautiful environment, complete infrastructure, strong social security and good market order, and has a new industrial system characterized by innovation, openness, convergence, agglomeration and sustainability.

The construction of a modern garment industry system will help speed up the pformation of the mode of economic development, realize the conservation, clean development, security development and sustainable development, realize the pformation from "made in Guangdong" to "created in Guangdong", and promote the sound and rapid development of the economy and society.

The construction of modern garment industry system is not only the foundation of participating in the global high-end competition, but also the universal law of improving the international competitiveness of the industry. It helps to enhance the independent innovation ability of the Pearl River Delta garment industry, seize the high-end links of the international industrial value chain, and enhance the international competitiveness of the industry.

The construction of the modern garment industry system is the only way for the development and upgrading of the garment industry in the Pearl River Delta. It is conducive to solving the development problems in the Pearl River Delta region, enhancing the sustainable development ability of the industry, and promoting the coordinated development of the region.

2, speed up structural adjustment and enhance the added value and competitiveness of products.

Through the improvement of technical equipment and other measures to promote the evolution of clothing products from low value-added products and repetitive construction to high technology and high value-added products.

We will focus on developing new products and new varieties with high technology content, new materials and new technology, optimize garment processing ability, do well in clothing research and design, and develop garments into personalization and fashion.

At the same time, we should vigorously promote the use of auxiliary production and auxiliary management systems with high automation and integration, continuously improve the quality and grade of products, and further develop products in high value-added direction.

We should improve the application rate of advanced technology and informatization such as automation design, automation manufacturing, ERP, electronic commerce and so on, and improve the labor productivity of the whole industry.

3, promote brand building, innovate business models and enhance capital operation.

Under the difficult situation, brand enterprises have stronger bargaining power, and can effectively digest unfavorable factors such as rising costs. Private brand building is crucial to the long-term development of enterprises.

It is necessary to actively guide and promote the brand building of Guangdong garment enterprises and increase the added value of products, which is the only way to solve the low profit margins of export enterprises.

The commercial competition in twenty-first Century is not only the competition between products and products, but also the competition between brands and brands, and more importantly, the competition among business models. We need to actively study the development patterns and trends of modern business models, and constantly innovate the business models of garment industry.

Advantageous enterprises need to seize the opportunity to cultivate modern capital consciousness, enhance capital operation ability, adjust capital operation strategy, carry out effective capital integration, strive for large-scale and leaping development, and pay attention to reducing debt risk and strengthening awareness and ability of prevention.

4, promote industry university research cooperation, strengthen training of garment talents, and consolidate and improve key industrial clusters.

The establishment of a multi-level, multi-mode cooperation mechanism for production, teaching and research, to encourage and support universities and research institutes to industrial intensive areas or industrial clusters to develop more mature areas, to establish a scientific research innovation platform linking industrial development, and to guide and support enterprises with certain technological innovation foundation to cooperate with universities and research institutes to build R & D base, and establish multilateral technical cooperation mechanism, so as to make close cooperation between garment enterprises and tertiary institutions and research institutions, and develop simultaneously, and strengthen the training of Applied Talents in clothing specialty.

5, give full play to the role of the government and associations to guide the healthy development of the clothing industry.

Take the provincial level two level government and two level association "2+2" mode to carry out the pformation and upgrading of Guangdong clothing.

Under the guidance of the government, we should establish an overall medium and long-term development plan, and provide clear guidance for the development goals and measures of the garment industry.

We will actively provide a fair competition environment conducive to the development of the garment industry.

We will vigorously support the construction of public platforms and provide technical support and supporting services for the apparel industry.

Governments at all levels have formulated and implemented supporting measures to encourage garment industry to make technological pformation, technological innovation, expand domestic and foreign markets, and continuously upgrade the international competitiveness of Guangdong's garment industry.

Five. Main tasks

(1) speed up the adjustment of industrial structure and establish a modern garment industry system.

1, guide enterprises to adjust product mix.

First, combined with their capabilities and market conditions, we must keep up with fashion and constantly adjust the product mix according to popular colors, fashion styles and popular fabrics.

We should pay attention to the upgrading of the technological content and cultural connotation of clothing products; we must pursue the taste of high-grade and branded clothing; pursue fashionable and personalized clothing styles; adopt new and diversified clothing materials; and achieve high safety and high environmental protection clothing quality.

Two, we should vigorously use new clothing materials, new processes and new technologies, and strive to develop and produce new clothing varieties, and develop and produce new clothing products.

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2, building a new platform for technological innovation.

We should intensify efforts to cultivate provincial and municipal enterprises' technology centers, build industrial clusters based public service platforms such as innovation centers, and guide innovative elements such as technology, equipment, funds, talents, and information to concentrate on innovative platforms and service bases such as enterprise technology centers.

Forming a leading enterprise as the core, with universities and research institutions as an important part, providing a platform for many small and medium enterprises to provide technical, quality and standard services.

We will focus on supporting the construction of the Huizhou Yuzhou inspection center, the textile textile inspection center of Guangzhou joint trading Park, the Puning International Garment City Quality Supervision and testing center.

3, cultivate and develop several industrial clusters upgrading demonstration zones.

To promote cluster development, which has been identified as the upgrading demonstration zone of Guangdong industrial cluster, including Foshan (Xiqiao, Junan), Dongguan (Dalang, Humen), Zhongshan (Shaxi, Tai Chung), Chaozhou, Jieyang, etc., to cultivate new industrial clusters upgrading demonstration zones such as Jieyang, Ji Yuzhou and cha Cha Shan. Based on the three levels of industry, cluster and enterprise, it will highlight the high-end, agglomeration and characteristics, enhance the level of intensive development, and promote industrial development to a new level.

4, steadily promote industrial pfer and actively develop headquarters base.

Around the "double pfer" strategy, actively guide the pfer of traditional industries.

To promote the formation of garment headquarters economy in the Pearl River Delta core cities such as Guangzhou and Shenzhen, and vigorously develop high value-added links such as R & D, design, brand, marketing and settlement, and upgrade and upgrade the existing production base to a headquarters base.

We should promote the pfer of clothing manufacturing links in the Pearl River Delta to the East and West wings and mountain areas in northern Guangdong. We should plan and develop new manufacturing bases for garment industry, promote the continuous expansion of scale, and form a regional pattern with reasonable supporting development in the Pearl River Delta headquarters base.

We also support the establishment of regional clothing headquarters and functional headquarters bases, and focus on the integration of large scale industries with strong industrial characteristics. We mainly support the establishment of 3 garment industry headquarters bases, such as the Guangdong clothing enterprise e-commerce headquarters base and the Zhongguo garment green headquarters base.

5, cultivate and build a strong backbone enterprise.

We should implement large enterprises and large group training programs, and strive to build a large number of large enterprise groups with high brand value, large scale, strong strength, core technology and independent intellectual property rights.

A list of leading enterprises in Guangdong's clothing industry has been set up, focusing on the 33 textile and garment enterprises that have been identified as the pformation and upgrading of traditional industries in Guangdong province (leading enterprises). They encourage capital operation to accelerate the integration and expansion of industrial organizations, create a large number of large garment enterprise groups, and give full play to their radiative role. A large number of supporting small and medium-sized enterprises are coordinated development around the core product development, production and brand operation.

(two) promoting the pformation of garment industry development mode and creating "fashionable Guangdong".

1, deepen brand development strategy.

We should increase brand building efforts, support the declaration of well-known trademarks, Guangdong famous brand products, and geographical indications protection products, support processing trade enterprises to create their own brands, encourage potential small and medium enterprises to develop their own brands, and put forward the catalogue of clothing dominant brands that are mainly cultivated. By encouraging chain operations, e-commerce and other new modes, we can accelerate and extend the brand value, and promote the Guangdong clothing brand to sprint Chinese famous brands and world famous brands.

Relying on industrial clusters, we will create industrial regional brands such as "Shaxi casual wear", "Zhangcha knitting", "Yuzhou leisure wear", "Chai Shan brand clothing manufacturing" and "Dalang sweater", so as to promote regional brands to national and international brands.

Guide enterprises to establish and improve the quality management system, standardization system and quality credit system.

2. Build an innovative clothing research and design service base.

In Guangzhou, Dongguan, Huizhou and other places, we will set up a number of garment industry R & D and design service bases in Guangdong province and a demonstration platform of public (Technology) services for small and medium-sized enterprises. They will provide industrial services for small and medium enterprises, such as industrial planning, new technologies, new processes, new material applications, new product design, new standard setting, information and other public services.

Support Zhongshan Shaxi casual wear, Foshan Zhangcha knitting, Dongguan tea mountain clothing and other industrial clusters to establish sub categories of specialty clothing research and innovation center.

Support large and backbone enterprises to set up R & D centers at provincial level.

On the above platform (base), a series of activities such as "casual wear design competition", "evening dress design competition", "women's costume design competition", "buyer's contest", "fashion trend talks" and "designer Salon" are held regularly to build a platform for designers to exchange, learn and enhance together, cultivate high-end and world-class fashion designers, and further guide the garment industry to extend to both ends of R & D and brand marketing, and promote the development of our province's garments from "made in Guangdong" to "created in Guangdong".

3, vigorously develop the domestic market and optimize the market structure.

We will further develop various forms of economic and trade cooperation platform, actively organize and guide garment enterprises to participate in domestic exhibitions and exhibitions, vigorously promote Guangdong's apparel products nationwide activities, and speed up the development of Guangdong's trade city.

Encourage and guide our clothing enterprises to build a national marketing system, support independent brands into shopping malls, and support the development of clothing chain operations.

We should upgrade the international division and cooperation level of garment industry, promote the pformation of processing trade, increase the share of independent brand and general trade export, expand export emerging markets and optimize the structure of Guangdong's clothing export market.

4, run two fashion week to cultivate "Guangdong fashion force".

We should integrate resources to make Guangdong fashion week and China (Guangdong) fashion week better. We will further play its role in publishing popular trends, displaying fashion creativity, promoting brand image and promoting industrial chain docking platform.

We should carry out the selection, exhibition, recognition and promotion activities of garment enterprises, such as the best employers and the most popular clothing brands. We should tap and cultivate a group of leading enterprises with strong strength, prominent main industries, independent intellectual property rights and core competitiveness, and set an example for the industry.

We should enhance exchanges and cooperation between garment institutions and enterprises, cultivate and tap excellent fashion design talents, continue to select the top ten designers in Guangdong, cultivate top ten designers in China, and promote the integration of Guangdong's clothing design industry with the international market, and urge Guangdong fashion force to form and expand its influence gradually, making it the core force leading the pformation and upgrading of garment industry in our province, and promoting the overall recognition and reputation of Guangdong clothing as a whole.

5, promote industry university research cooperation and speed up the training of garment talents.

(1) establish Guangdong garment pformation and upgrading innovation alliance of industry, University and research.

Through the establishment of industry university research alliance, universities and scientific research institutions with advantages in the field of clothing enterprises in the province and abroad will carry out joint production, teaching and research institutes, establish technological innovation platforms, promote the complementary advantages of enterprises and universities, accelerate the pfer of technology from universities and research institutes to enterprises by utilizing the advantages and advantages of universities and scientific research institutes, and jointly break through the key and common technologies that restrict the development of industries, and speed up the independent innovation capability and core competitiveness of Guangdong's garment industry.

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(2) set up a training base for textile and clothing production, education and research in Guangdong province.

Taking Yuzhou town as a pilot project, based on professionalism and industry orientation, we will build a public service platform for garment talents cultivation, brand incubation, design research and development, aiming at serving garment enterprises, training high-level innovative skilled talents, upgrading the innovation ability of garment industry, and promoting the pformation and upgrading of garment industry.

(3) promote exchanges and cooperation between foreign related institutions and garment enterprises in the province.

We should choose a representative garment enterprise to establish a foreign university research institute cooperation base.

(three) integration of two technologies and integration of two industries to promote pformation and upgrading of garment industry.

1, increase the automation of garment production line.

Efforts should be made to strengthen the information pformation of the garment industry, focusing on the development of 3D scanning and measuring technology, 3D garment technology design, clothing functional design prototyping technology, garment CAD seamless diagnosis and treatment technology, clothing CAM/CIMS technology, intelligent clothing computer design technology, garment seamless processing technology and clothing and fabric comfort detection and characterization technology, low carbon energy saving cold pfer printing technology, energy saving frequency conversion steam generator and ironing system, etc., to promote the application of digital garment machinery and equipment, and improve the automation and informatization level of garment production.

In the near future, we will vigorously promote the construction of RFID Internet of things and intelligent automatic garment hanging production line for garment industry. We should select key garment industry clusters for demonstration production line construction, and promote the construction of 100 demonstration production lines.

2. Popularizing the management automation system of clothing enterprises.

We encourage the application of information technology to the whole process of enterprise management and change the traditional design methods, manufacturing methods, marketing methods and business models of garment enterprises.

Promote effective ERP management system for garment enterprises.

It includes design management, material management, production management, quality management, financial management, warehousing management, logistics management, sales management, after sale management, etc., to improve and optimize the organization process, improve production management level and efficiency, reduce costs, reduce material consumption, reduce energy consumption, and achieve the goal of modern production management.

3, support garment enterprises to develop e-commerce.

We should vigorously promote the application of e-commerce, carry out relevant training with relevant institutions, organize relevant exchange activities, organize experts to discuss common issues, guide the healthy development of clothing e-commerce, promote the docking and cooperation between e-commerce service enterprises and garment enterprises, and improve the informatization level of clothing industry.

Encourage the construction of representative e-business platforms, such as B2B e-commerce platform, which provides services for garment enterprises, apparel accessories, clothing design and other docking services, and develop B2C e-business platform for brand clothing enterprises to develop online sales channels.

4, promote the construction of Guangdong clothing international procurement center

To support the construction of "Guangdong fashion clothing international sourcing center" in Yuexiu District, Guangzhou, relying on the clothing market of Liuhua business circle and by strengthening the construction of modern trading system, service system and management system, we will create an international garment sourcing center integrating R & D, brand exhibition and promotion, international procurement, and industrial information dissemination and dissemination.

At the same time, we should speed up the cultivation of Dongguan Humen leisure clothing international procurement center and Jieyang Puning "Humen knitted apparel international sourcing center", and jointly promote the pformation and upgrading of the Guangdong garment industry.

5, accelerate the development of supporting logistics.

In view of the current situation of logistics in garment industry of our province, it is necessary to set up the logistics management organization of garment enterprises, plan logistics plan, pay attention to green, low-carbon, environmental protection and energy saving, strengthen information construction, and jointly build logistics platform, so as to speed up the development of garment industry logistics and promote the upgrading of garment industry.

Support clusters and enterprises to build logistics industrial parks, such as Shantou bin Bao green low carbon clothing logistics industry park.

(four) integrate the resources of industrial chain to promote the overall strength of garment enterprises in our province.

1, give full play to the traditional advantages of Guangdong garment industry and promote the cooperation between upstream and downstream industries.

The traditional advantages of Guangdong's clothing industry lie in its perfect industrial chain, high level of specialization and industrial agglomeration, strong processing and manufacturing ability, high level, relatively advanced brand operation concept, flexible operation mechanism and fashionable products.

Carrying forward the traditional advantages is to further strengthen industrial agglomeration, enhance the professionalization level and core competitiveness of industrial clusters, and promote close cooperation in the upstream and downstream industry chains such as fabrics, printing and dyeing, design, production, marketing, and markets.

2, cross industry docking to enhance economic efficiency of enterprises

To promote cooperation among governments, associations, enterprises and experts, including equipment, raw materials, logistics, shopping malls, banks, guarantees and cross-border culture, and other cross industry cooperation, to help enterprises in all aspects of diagnosis and upgrading.

3, guide business model innovation

Innovative marketing mode is an effective way to enhance competitiveness and enhance sustainable development capability.

We should strengthen the research of industrial economy, provide theoretical guidance for the innovation of enterprise marketing mode, and encourage the development of new business models such as clothing community stores, brand intensive stores, etc.

(five) establish pre research early-warning and industrial guidance platform to promote the healthy development of clothing in our province.

1, strengthen industrial research.

Support Guangdong Fashion Dress Industry Research Institute, Shantou fashion home clothing industry development research institute, Junan denim clothing Research Institute, and timely provide guidance and reference value forward-looking ideas for the development of the industry, provide policy reference for the government to formulate policies, play the role of pre research and pre warning, cause the development of industries and enterprises, and promote the overall pformation and upgrading of the industry.

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2, guide capital operation.

To establish a quasi capital operation service alliance of Guangdong textile and garment enterprises, carry out capital operation services, guide and foster enterprises' listing, help enterprises avoid risks, and strive for the successful listing of 3 garment enterprises in 3 years.

3, carry out industry training.

A series of training to upgrade and upgrade the quality of garment industry in Guangdong province were held. Around the theme of "how to upgrade and upgrade Guangdong garment industry", senior experts in industry, equipment and management were invited to start from the current situation and trend of garment industry. Aiming at how to change the mode of economic growth in Guangdong garment industry during the 12th Five-Year period, the clothing enterprises how to upgrade their economic efficiency and achieve pformation and upgrading through upgrading equipment, management innovation, capital operation, channel integration and other topics were discussed in depth, and enterprises were trained.

Six, safeguard measures

(1) strengthening organization and leadership.

The provincial and municipal economic and Information Commission departments, the relevant industrial clusters and the provincial clothing association should strengthen the unified arrangement and organization and coordination of the pformation and upgrading of the garment industry in the province, formulate relevant action plans and measures, and guide and supervise the progress of the pformation and upgrading of the garment industry and related backbone enterprises in various regions.

Each unit is responsible for organizing and implementing the action plan of the garment industry pformation and upgrading work in accordance with the division of labor, and forms a working system of effective interaction and coordinated development among government departments, industry associations, industrial clusters and backbone enterprises.

(two) increase policy support.

1, increase financial support.

To give full play to the guiding role of financial funds, the provincial and municipal special funds should increase the support for the pformation and upgrading of the garment industry, and make overall arrangements for the leading enterprises, pformation and upgrading of key clusters and key public platform construction projects, key projects of pformation and upgrading, and support and encourage the pformation and upgrading of the garment industry.

Encourage qualified enterprises to set up technology centers, encourage enterprises to introduce new international advanced equipment, new technologies, new processes and new materials, and promote cleaner production of enterprises.

2, increase the support of land resources.

In actively arranging the industrial land plan, we will give priority to meeting the land needs of leading enterprises, pformation and upgrading projects and key public platform construction projects in the clothing industry of our province.

Strengthen overall planning.

On the one hand, we should accelerate the pace of the construction of the garment industrial parks around the Pearl River Delta and the eastern Guangdong, western Guangdong and North Guangdong mountain areas, undertake part of the shift task of the garment backbone enterprises in the Pearl River Delta; on the other hand, we should set up 1-2 large scale demonstration areas for the pformation and upgrading of the garment industry in Guangdong Province, such as Guangzhou, Conghua and Panyu, on the other hand, and focus on a large number of large backbone enterprises to form a high-end value chain gathering area for the modern clothing industry with reasonable layout, scientific management, environmental protection and significant benefits.

3, create a good internal and external environment

It supports enterprises to take the road of enterprise integration, reorganization, financing and listing, and standardize the development of traditional enterprises according to the modern enterprise system and shareholding system.

We should attach importance to the pace of talent development and form a good spirit of respecting talents, caring talents and cultivating talents in the whole industry. We will strive to bring up a group of managerial, technical talents with high level, high skill, high quality and familiar with international rules.

Encourage the use of independent brand enterprises to invest abroad, set up overseas processing trade, set up overseas R & D institutions, and set up overseas sales centers.

4, do a good job of a number of leading projects.

Key support will be included in the projects of "Guangdong international procurement center", "Guangdong industrial cluster demonstration zone", "Guangdong Province garment industry pformation and upgrading focus on cultivating clusters, focusing on nurturing service platforms, focusing on nurturing enterprises", "Guangdong clothing most consumer brands", "best employers" and other projects.

(three) step up publicity efforts.

We should strengthen the propaganda and upgrading of the garment industry in our province, vigorously publicize the general ideas, objectives and supporting policies of the pformation and upgrading of the garment industry, conscientiously sum up the key projects and typical experiences of the pformation and upgrading of the garment industry, create a good atmosphere to promote the upgrading and pformation of traditional industries, and guide the various regions and backbone enterprises to better carry out the industrial upgrading and pformation work. At the same time, they also provide useful reference information for the upgrading and pformation of other traditional industries in our province.