Analysis Of Economic Operation Data Of Garment Industry In Guangdong In 1-5 2012

This year, affected by the unstable international economic situation and the external demand market, the slow growth of domestic economic growth and the rise in unit price led to the fact that the actual consumption growth was weak, and the factors such as the cost of labor and the rising cost of raw materials, and other factors.

Enter the complex stage of development.

In order to get a better understanding of the operation of the industry and the current situation of the survival and development of various types of small and medium-sized garment enterprises, the Guangdong apparel and Apparel Industry Association conducted a phased investigation on the typical industrial clusters in Zhongshan (Shaxi Town, Dayong town), Dongguan city (Humen Town, Chai Shan town), Huizhou city (Yuanzhou town), Foshan city (Junan Town, Zhangcha Street), Chaozhou city and Shantou city in the first half of this year.

Combined with industry data in 1-5, the economic performance of the garment industry in the province is analyzed as follows:

1. The economic performance of Guangdong's clothing industry in the first half of the year

(1) production: sustained negative growth

According to the statistics of the National Bureau of statistics, in 2012 1-5, the garment enterprises above Designated Size in the province completed 2 billion 63 million garment production, accounting for 20.34% of the total volume of the country, representing a decrease of 4.90% over the same period last year.

Among them, 1 billion 73 million knitted garments and 990 million woven garments showed negative growth, which decreased by 6.36% and 3.26% respectively compared with the same period in 2010.

In the 1-5 month of this year, the clothing production of our province still maintained the position of the first province of garment production in China, and maintained a certain total advantage with the second place in Jiangsu province (1 billion 472 million production output). However, negative growth has already appeared, and the clothing provinces such as Fujian and Shandong still maintain two digit growth. The total garment production in China has been increasing slowly with the increase of 7.17%.

Shirts in Guangdong's main clothing category are growing steadily, up from last year.

As shown in the above figure, the monthly output value of Guangdong clothing is always lower than that in 2010 and 2011 this year, and the negative growth rate has been maintained. The two digit growth rate of single month output has not appeared this year.

In the survey, most industrial clusters also responded to the fact that many enterprises were shutting down or halting production this year. Compared with the same period last year, nearly 2/3 enterprises indicated a marked decline in output. The main reason for the decline in production was the reduction in orders and the shortage of labor. The average operating rate was around 75%, and nearly 20% of the enterprises started less than 50%.

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(two) import and export situation

1. Import situation: showing an upward trend

According to Customs Statistics: 1-5 months, our province

And clothing accessories totaled $251 million, an increase of 8.86% over the same period last year, ranking first in the country, accounting for 14.62% of the total imports of clothing.

The total import clothing and clothing accessories in the whole country totaled 1 billion 716 million US dollars for 1-5 months, up 31.3%, and the import volume of major provinces showed a substantial increase.

2, export situation: the number of orders has shrunk.

In 1-5 months of 2012, the export garments and accessories of our province were 11 billion 350 million US dollars, down 1.90% from the same period last year, the increase was lower than that of the whole country (the national average growth rate was 3.26%), and clothing exports accounted for 70.50% of the total export volume of textiles and clothing in Guangdong.

In Zhejiang, Jiangsu, Fujian, Shandong and other clothing provinces, Guangdong is the only province that has negative growth in total exports.

The clothing industry in Guangdong is dominated by foreign trade processing enterprises, and the products are mainly exported to Europe, America and Japan. In the first half of 2012, because of external factors, the market in Europe and the United States was in a slump, and the number of orders was shrinking.

At the same time, the characteristics of orders gradually change to the trend of "small", "scattered" and "short".

(three) Investment: ranking of fixed assets investment

According to statistics of the National Bureau of statistics, in 2012 1-5, the textile and garment industry in Guangdong actually completed investment of 9 billion 878 million yuan, a decrease of 5.05% over the same period last year, accounting for 3.79% of the total.

Since March 2011, fixed asset investment has been ranked tenth.

There are 508 construction projects this year, 320 new projects and 137 completed projects.

Jiangsu, Zhejiang, Shandong, Henan, Jiangxi and other provinces are quite active in investment, ranking the top five.

Compared with other major clothing provinces, Guangdong's textile and clothing fixed assets have obviously been in the post, and the ranking has been hovering around 8-11 since the financial crisis.

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Two, the main characteristics and problems of the industry

(1) industry: the overall situation is not optimistic.

Through investigation, it is found that in the 1-5 month of 2012, Guangdong garment industry, whose main business form is export processing and small and medium-sized enterprises, is the same as most Chinese garment industry clusters.

Under the joint action of international market downturn and higher operating costs, the efficiency of enterprises has dropped significantly and entrepreneurs' confidence has been frustrated.

Although some enterprises are trying to pform the high-end value chain, they are constrained by experience, consciousness, capital, talent and environment. Transformation still has a long way to go. Meanwhile, the industry needs more support from local governments.

(1) efficiency: the cost is high and profits are decreasing.

The survey showed that in the first half of the year, compared with the same period last year, the sales revenue and profits of nearly 70% of the enterprises were significantly lower.

The decline in corporate profits is largely due to a sharp rise in production and operating costs.

Labor costs rose by an average of around 20%.

In the survey, clothing companies believed that the most influential factors in the first half of the year were recruitment difficulties, rising labor costs, rising raw material costs and insufficient orders.

(two) problem: employment and employment are generally difficult.

Through the investigation of the data on enterprise operating rate and the interviews with enterprises, it is found that the recruitment problem in the first half of the year is still troubling most of Guangdong's clothing enterprises.

On the one hand, the clothing industry is a labor-intensive industry, and its attraction to the new generation of workers is far less than that of the three industry such as the service industry. On the other hand, because of the difficulty in solving the practical problems of children's going to school and looking after the elderly, some workers choose to return to their hometown or choose factories nearby or rely on experience and savings to build small factories themselves.

Most of these workers are skilled workers with long working experience and rich experience.

At the same time, in the view of garment enterprises, the new generation of garment industry workers are generally difficult to manage.

Most of these workers are young and have a higher demand for production and living environment. Lifestyle and values are obviously different from those of the previous generation.

For these reasons, enterprises have to spend more energy and money in recruiting workers.

According to the survey, the cost of labor in Guangdong garment enterprises has increased significantly since this year. The wages of the lathe workers are around 2500-3000 yuan / month, and the expenditure on welfare, social security, production and living environment and spiritual civilization construction has also increased significantly.

(three) development: entrepreneurs generally lack confidence.

As production costs continue to climb, product prices continue to rise, customer orders continue to move to lower cost areas; European and American market instability, international market downturn, domestic economic growth slows down, market promotion is weak, and financing difficulties continue to wait for a series of factors, so that clothing entrepreneurs' confidence is frustrated.

For the industry trend in the second half of the year, the enterprises participating in the survey generally lack confidence. 60%, the situation will not be better than the first half of the year. It is clear that the recession is also an opportunity, and only about 20% of the enterprises with confidence in the coming period.

The most worrying problems of enterprises are concentrated on factors such as recruitment difficulties, rising cost of raw materials, insufficient quantity of orders, and accelerated appreciation of RMB.

Three, the next stage of development trends and recommendations

(1) trend: expanding domestic market demand is obvious.

Under pressure, clothing enterprises have chosen different investment directions in order to alleviate the pressure: besides most enterprises will continue to improve their treatment, many foreign trade processing enterprises have plans to open up domestic market, such as processing for domestic brands, and plan to gradually understand the market, train designers and gradually develop their own brands through domestic agents.

Brand enterprises, because domestic sales are not prosperous, brand clothing enterprises are also not optimistic about the whole year's situation.

According to the order meeting situation, the brand clothing enterprises that participated in the survey generally indicated that the overall sales will decline in 2012, and even some enterprises indicated that they may drop by about 40%, although the price is slightly upward, but the average amplitude is about 5-10%.

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About 30% of the enterprises said they plan to invest more in advanced equipment and energy saving equipment in order to reduce employment and increase production efficiency.

(two) proposal: the government classified guidance to boost enterprise confidence.

At present, the garment industry in Guangdong is in a critical period of pformation and upgrading, and the survival of the fittest is the inevitable process of industrial pformation and upgrading.

Powerful enterprises have adopted technological pformation, equipment upgrading, management upgrading and other means in the development to reduce employment, energy conservation and emission reduction, increase production efficiency and increase profit margins, and the industry benefits will further gather into powerful large enterprises.

The weak competitiveness of small enterprises is weak, and it is easy to break the capital chain because they can not cope with the pressure of operation. The collapse of the company will lead to labor conflicts. In the second half of this year, this phenomenon will inevitably continue to appear everywhere.

In such a state, it is suggested that the government should conduct classified guidance according to the actual situation of the industry, and set up different types of benchmarking enterprises in the garment industry, so as to provide an example for the Guangdong garment industry to learn from the improvement of production organization form, improve management level, increase productivity, strengthen technological innovation and strengthen brand building, and strengthen public service platforms such as brand promotion, R & D, information and management consulting, formulate corresponding policies, and scientifically guide the pformation and upgrading of Guangdong's garment industry.