China Fashion Festival Successfully Held In Exotic New York

Recently, the thirteenth session. China Textile and clothing trade exhibition (New York) is being launched at the New York Convention Center. The exhibition has more than 300 exhibitors from 18 provinces and autonomous regions in China, with an exhibition area of over 10 thousand square meters. Compared with 2011, the number of exhibitors and the exhibition area increased by 10%, of which the growth of home textile and clothing exhibitors was particularly notable.

The Chinese exhibitors at the thirteenth China Textile and clothing trade exhibition (New York) have been set up in the form of the national pavilion to the 3 professional exhibitions of the New York international clothing purchasing Exhibition (APP), the New York Home Textile Exhibition (HTSE) and the Texworld Texworld (Texworld USA), which have been held in the same period, to form industrial chain series exhibitions. At present, the 3 professional exhibitions have become the largest textile and clothing trade exhibition on the east coast of the United States.

The New York exhibition is sponsored by the China Federation of textile industry. The textile industry branch of the China Council for the promotion of international trade (hereinafter referred to as the "Textile Trade Promotion Council") Co organized with the Frankfurt Exhibition (US) company. Gao Yong, vice president of China Textile Industry Federation, attended the opening ceremony. Zhang Yankai, vice president of China Textile Industry Federation, delivered an opening speech. Chinese Consul General in New York Sun Guoxiang and director of Frankfurt exhibition company Detlef Braun respectively delivered speeches for this exhibition. Zhang Yesui, the Chinese ambassador to the United States, and Bloomberg, mayor of New York, congratulatory letters for the opening of the exhibition. The opening ceremony was presided over by Xu Yingxin, assistant chairman of China Textile Industry Federation and executive vice president of the textile industry branch of China Council for the promotion of international trade.

The contrast presents four new characteristics.

On the basis of the experience of the first two exhibitions, the New York Textile Fair and the Frankfurt Exhibition (USA) have combined the advantages of garment exhibition area and fabric exhibition area to merge the trend distribution area of clothing and fabrics, and intensify the publication of high level fashion trends, providing value-added services to exhibitors with a view to achieving the purpose of "clothing design promoting fabric application and fabric inspiring dress design inspiration". The New York exhibition has been invited to 2G2L, a professional trend publishing agency. 2G2L is also the trend producer of Paris Texworld and Paris international apparel and apparel purchasing Exhibition (Apparel Sourcing Paris). The joining of 2G2L has made the trend of New York exhibition merge with the latest fashion concepts of Europe and New York, helping enterprises find more popular information faster and more accurately, and grasp the direction of product development. Taking the initiative to participate in and join the trend publishing link will be a good opportunity for the promotion of product word-of-mouth and publicity of quality. In addition, the organizers also invited costumes, home textile designers and representatives of relevant trade organizations to cooperate with the exhibitors in a high-level manner. Through this form of effective docking, to enhance the added value and fashion of exhibitors, enhance the comprehensive ability to deal with the US market and grasp the market demand and trend.

Compared with the past, the exhibitors in the exhibition showed four new characteristics: first, the number of exhibitors applying for large scale individual booths increased significantly, and the geographical distribution of exhibitors was more extensive. The number of exhibitors in the central and western regions showed an upward trend. Two is the industry has a high visibility and influence of large enterprises to participate in the exhibition will rise. The participation of Fujian Zhonghe, Ningbo Yongnan, Ai Mei, Hong Mei soft sleeping, Shandong Yunlong, cheerful home textiles, Yantai northern and other industries, as well as the backbone enterprises such as Shanghai textile control, Tianjin textile control, Guangzhou textile import and Export Group and other industries, not only made the clothing and home textile exhibition area's composition and exhibits grades improved, but also reflected that the industry has a broader and overall representation for the US export. Three, the sources of industrial clusters are more diversified. In addition to the traditional Ningbo, Shaoxing, Dongguan and Wujiang, the garment enterprises in Nantong, Changshu and Qingdao have made remarkable progress this year. Four, the old exhibitors will continue to participate in the exhibition. Since the launch of New York, a number of famous enterprises in the industry have begun to regard it as a fixed platform and carrier to open up the US market. Every year they participate in the exhibition. They understand the needs and changes of the US market through contact with overseas buyers, adjust their industrial structure and product design in a timely manner, and strive for long development.

　　 International brand exhibition with more gold content

The China Textile and clothing trade exhibition (New York) has been successfully held for the 13 time, helping a large number of industry dominant enterprises establish a sales network in the United States and enter the mainstream sales market in the US. Relying on this exhibition platform, many small and medium-sized enterprises have stable customer relations and orders, and have embarked on a healthy development track in the US business. financial crisis After that, great changes have taken place in the textile and clothing consumer market and marketing channels in the United States. More professional and international exhibition service platforms are needed to meet the needs of export enterprises and small and medium-sized buyers in the US. Since 2010, the Frankfurt Textile Fair has joined hands with the New York Exhibition (US) company to build 3 international professional sourcing exhibitions for garment fabrics, garments and home textiles in New York. With the resources of China's textile and garment industry and the rich experience of the global exhibition of textile exhibition held by the textile exhibition company for many years, the textile industry will work together to create an international platform to provide more targeted and professional services to exhibitors.

Since the New York exhibition was held for 13 years, its brand effect has been formed. More and more international buyers have found excellent customers through this platform, and more and more textile enterprises at home and abroad are developing and expanding on this platform. At this New York exhibition, overseas exhibitors and cooperation organizations have been further increased. In particular, there are 13 first-class fabric companies participating in the Turkey Pavilion. Many of them are old exhibitors of Paris PV exhibition. Taking into account the overall economic environment of the United States, the organizers joined hands with the Frankfurt Exhibition (US) company to enhance the publicity efforts of the exhibition in the United States, according to the demands of the exhibitors and the needs of the North American market. At the same time, the "elite exhibitors" program was launched for continuous exhibitors and some leading enterprises, and it was tilted and highlighted in the field service and the matching of professional buyers.

In addition, in order to recognize and encourage Chinese enterprises to go out better, the textile and Trade Commission has participated in the continuous participation for many years. New York Gao Yong, Zhang Yankai, vice president of the China Textile Industry Federation, and Lu Longsheng, and Xu Puchu, the two outstanding exhibitors who have been exhibiting for more than 10 years, have presented the New York exhibition's "outstanding contribution award".

By enhancing the connotation of the exhibition and better serving China's export-oriented enterprises, making use of the advantages of New York fashion center, it is the direction for the organizers of the exhibition to make forward-looking guidance to enterprises that are in transition or will be transformed into bargaining power in the future. The data and facts show that the New York exhibition is moving steadily towards a higher standard and more gold based international brand exhibition.