Fashion Trend Of Autumn And Winter Clothing: High-End Clothing Customization Becomes A Common Trend

As the saying goes, "Eat according to the dishes and tailor to suit", while people's material life is increasingly rich, fashion culture has gradually penetrated into it. Compared with the single tailoring in ancient times, the development of today's society has made the figure of "tailoring" soar clothing Culture echoes from afar and becomes a fashion culture. Due to the progress of human social production, clothing is no longer limited to the role of simply hiding body and avoiding shame. From the leaf covering in the primitive society to the social status of the fashion industry, it not only witnessed the brilliant process of the development of human civilization, but also reflected the historical and cultural tradition that China has never lacked luxury clothing.

The improvement of people's aesthetic level and the continuous development of society determine the inevitability of the upsurge of the high-end clothing industry. The high-end clothing not only has a certain social status, but also has a certain artistic quality. From the perspective of social status, the reason why high-end clothing attracts people is that it represents and symbolizes the social level and social status, which is obviously one of the fundamental reasons for the development of high-end clothing industry. Secondly, from the perspective of art, the aesthetic concept is deeply rooted in the hearts of the people, and the perfect combination of aesthetics and clothing makes the development of high-end clothing like a fish in water. High level clothing customization emphasizes the sense of exclusiveness and uniqueness, focuses on customers designer The dedicated service with the designer is a time-consuming and laborious garment production process with high-quality luxury fabrics as the medium. Today, with the rapid economic development and the growing cultural heritage, high-end clothing is leading people to a new field of "tailoring", and high-end clothing customization has become a common practice.

Brand achievements, charm and dignity

China is a big consumer country. Today in the 21st century, with the change of people's consumption structure, although most people can only look at clothes for the premium of some high-end and international brands, there are also many consumer groups pursuing spiritual consumption and cultural consumption. Their consumption structure has turned into a new door for the high-end clothing industry.

Spiritual consumption and cultural consumption are dominant, and brand image and brand charm are the cornerstone. For some consumer groups with superior economic conditions, ordinary material consumption can no longer meet their consumption concept, while the design culture and design concept contained in some big brands can just provide them with the spirit and cultural consumption concept they need. In this way, high-end clothing caters to their cultural concept of clothing consumption.

Once served Caesar Lady House Min Guangya, a senior fashion industry brand expert of well-known domestic clothing brands, believes that "the rise of design culture and design strength is the law of success of big brands." In a sense, consumers are keen on high-end clothing, which in the final analysis lies in the brand effect. The brand's charm makes their mentality and spirit produce a strong sense of pleasure, The cultural effect of the brand provides them with this sense of pleasure, which also makes the development prospects of the brand's high-end clothing more and more broad.

For consumers with extremely superior economic conditions, they are more concerned about the brand's own cultural effect and brand popularity than the rising brand premium ability. The service provided by the brand effect for them is far higher than the function and effect brought by the clothing itself. What cannot be denied is that some consumers follow the trend of consumption. What they experience is neither brand culture nor brand effect. What can bring them pleasure is the high price and status symbol. Therefore, in China's consumption structure, there are two types of consumer groups that have driven the development of the high-end clothing industry: one is the consumer group that pursues the brand culture effect, whose consumption concept is based on the transmission of culture and spirit; Another kind of consumer group is based on the expensive sense of consumer pleasure and noble status. But the common point of these two consumer groups is that they both have a certain economic foundation. No matter what the consumer's consumption concept is, the results are consistent: their consumption has promoted the development of the high-end clothing industry.

　　 Accompanied by the most dazzling fashion and art

Nowadays, the most dazzling fashion style has penetrated into people's lives fashion It is also a race to be the first. However, the high-end clothing has broken the limitations of the traditional field by coming from the forefront of fashion, and has a position in the fashion industry of lifting the weight as light as possible. "The most dazzling fashion style" is an important element for the high-end clothing industry to become popular.

Celebrities are the best embodiment of fashion style. Their special work field determines their own inherent characteristic - fashion. The entertainment circle is the most direct embodiment of fashion. From the design concept of high-end clothing to the self attributes of celebrities, from the design elements of high-end clothing to the pursuit of celebrities, it is not so much the inherent attributes of the entertainment circle as the fashion elements of high-end clothing that have won the "hearts" of celebrities. The high-end clothing has won many "hearts" by relying on "the most dazzling fashion elements", which directly drives the upsurge of high-end clothing customization.

In addition to its own cultural quality, the artistry of high-end clothing is also an indispensable part of itself. In the field of advanced clothing, because of its own design element attributes, it once showed artistic symbols. Here, there are the "futurism" theme of Giorgio Armani Prive's 2012 autumn/winter high-end customized brand clothing series, the theme of honor embodied in the integration of Chinese traditional culture, and the performance of combining many abstract elements in other cultural fields, such as architectural art, philosophy and art. No matter from what kind of artistic characteristics, all of them suddenly show their own artistic ideas of high-end clothing. To some extent, high-grade clothing has been separated from the materiality of low-grade clothing materials. It is more concerned about the artistic characteristics of its own design and the ideas it conveys. The representation and transmission of such ideas also promote the social status of high-end clothing, and people often ignore its own premium and value its soul - artistic expression and cultural thought.

　 A feast of exquisite craftsmanship and high class clothing

The reason why people flock to high class clothing is closely related to its exquisite craftsmanship. The exquisite craftsmanship of high-grade customized clothing makes people unable to extricate themselves from the glamorous clothing modeling. It is not necessary to mention the cloth of the clothing, nor the carefully matched colors. The skilled craftsmanship of designers and manufacturers alone is enough to conquer a large number of consumers. An Italian senior handbag craftsman once said: "It has taken me 10 years to develop a skilled craftsmanship. It takes about 3 months for a customized handbag to be produced from a design draft to a sample package." This also shows that senior products also take great pains in quality assurance, and a customized handbag still does so, The "tailoring" of high-end clothing pays more attention to the pursuit of goals in this area to cater to consumers and bring them a visual feast.

With its own exquisite craftsmanship, high-end clothing has won the favor of consumers, but at the same time, many people are reluctant to pay. In fact, exquisite craftsmanship has greatly increased the cost of high-end clothing. Li Guangdou, a brand strategy expert, believes that "the profit focus of the clothing industry should eventually shift from circulation to brand premium". Therefore, in order to obtain more profits, the premium ability of high-end garment enterprises is obvious. This relationship between cost and profit caused by exquisite craftsmanship has turned away many consumers.

It is obvious that high-end clothing customization has won people's appreciation through its noble, fashionable artistic characteristics and exquisite handicrafts. Consumers can highlight the dignity of their social status by customizing high-end clothing and worship the spirit, culture and artistic ideas on the basis of the original material pursuit. In addition, the high-end clothing created by excellent designers and craftsmen has gradually turned into a kind of artwork. This kind of high-end clothing customization integrating art, thought, dignity and technology has made high-end clothing customization a common practice. It is worth noting that due to the premium of brands and the scarcity of high-end clothing in the market, the price of high-end clothing is extremely high-end, which makes many high-end clothing enthusiasts can only look at the price. In spite of this, in this cool summer, high-class clothing customization in autumn and winter has become a common practice.