Teach You How To Be A Good Clothing Store Manager.

Advocating terminal wins Sales strategy Today, how to build a sales force with combat effectiveness is the top priority in the marketing strategy of enterprises. Selecting the right salesperson is the premise of forming this team; integration and optimization is the foundation; systematic training is the fundamental; making salesperson skilled in selling skills is the key to winning the battle. Only in these respects can we make the team win the market in the game of business.

The management of franchised stores must be effective so as to reflect the overall management level. How to improve the single store sales of exclusive stores is the focus of the whole garment industry. The store manager is the soul of a franchised store and the leader. The ability and leadership of the store manager directly affect the performance of the whole store. In order to catch the manager's management, it is very clear to the store manager whether he is a clothing manufacturer or a shopping malls. The manager is the manager of a shop.

There are many store managers who know their roles like this: a shop is like a family, and the shop keeper is the parent of this family. Parents should worry about all the problems, personnel, goods, hygiene and display. Every aspect should be taken care of, and any small details can not be considered, which may bring adverse effects to the work.

More companies want the manager to be an excellent director. Clothes & Accessories Storefront is a stage of performance. The hardware facilities in the shop are scenery and props, and the products that are changing all the year round constitute the material of the story. The store manager should organize these materials into attractive stories and tell them to every patronage. Whether the story is good or not, the guests do not like to listen to it. All of them are driven by the organization, planning and arrangement of the store manager.

Either way, it shows a view that the store manager is the leader of a shop, the link of the transmission of corporate culture information, the executor and the specific operator of the company's sales policy, the spokesman of enterprise products, and the core of the store.

Therefore, the store manager needs to stand on the operator's position, analyze the store operation comprehensively and scientifically, and fully implement the company's management policy. Execute the brand strategy of the company and give full play to the functions of the store manager.

As a store manager, his duties should include

1, understand Clothing brand The sales strategy is based on the brand's characteristics and style.

2, comply with the company's regulations, carry out the instructions from the higher authorities, and complete the tasks assigned by the company.

3, responsible for managing the daily work of the counters, supervising and evaluating the work performance of the shopping guide, timely reflecting the staff dynamics, and training the shopping guide.

4, responsible for inventory, account book production, merchandise transfer accurate.

5, responsible for goods in the store to make up, display of goods.

6, assist the manager in dealing with and improving the operation of the counter.

7. Assist the supervisor in communication and coordination with the department store.

8, regularly provide public relations promotion activities around the brand as required.

9, understand the surrounding brand sales, register and provide daily store flow data.

10, stimulate the enthusiasm of clothing shopping guide, adjust the shopping atmosphere.

Store operation is usually divided into three periods. In addition to opening electrical appliances and lighting equipment, leading the shop assistants to clean the storefront, the morning meeting will be held. The contents mainly include the company policy and the announcement and communication of the day's business activities; the analysis of the business situation of the day before yesterday; the review of the work performance; the training of new staff, the successful selling skills; the stimulation of work enthusiasm and the encouragement of morale of the staff. In addition, we also need to order some items. The stores should check the standby cash and check the business report of the day before, and send the company.

During the business process, the store manager should pay attention to the following tasks: checking the appearance of the salesperson, dressing the work clothes, wearing the work cards, supervising the operation of the cash register, grasping the sales situation, controlling the electrical appliances and loudspeaker equipment (stores), packing the paper and packing bags for ready use, maintaining the cleanliness of the stores, storehouses and fitting rooms, timely replacing windows, models, and displaying merchandise; paying attention to suspicious personnel, preventing the loss of goods and accidents; assisting the customers to solve the problems in the consumption process in time; collecting market information, making sales analysis; sorting out company documents and notices, and organizing the sales promotion activities before and after the preparations.

After the operation, check the accounts, fill in the business statements, check the business items and keep them properly, and reserve the reserve funds. And check whether the electrical equipment is closed. Put an end to fire hazards, stores check whether doors and windows are closed, and whether there are other personnel in the store.

In terms of goods, the manager has the right to make suggestions and suggestions for the distribution of the company, and has the right to refuse the goods with quality problems.

In terms of personnel, the manager has the right to participate in the primary recruitment and recruitment of the business personnel; he has the right to reward and punish employees; he has the right to dismiss employees who do not meet the company's requirements or perform badly; he has the right to make suggestions for mobilizing, promotion, demotion and resignation according to the performance of his employees; he has the right to inspect and assess the daily performance of his employees; he has the right to decide on the unexpected events in the store; he has the right to decide the allocation of goods in the store.