Offline Experience Museum "Tied" Line To Purchase Online Clothing Industry To Become A New Business

In late September, on the road of Xiang Ji Temple in Hangzhou City, a scale of about 470 square meters.

The experience hall is decorated with a new look to reveal the true colors of Mount Lu.

This is the Hangzhou family.

A new attempt after touching the net.

In the weak environment of the garment industry, enterprises in addition to leveraging the "electricity supplier gene", Hangzhou many garment enterprises have begun to pay attention to the "retail gene" under the line.

After the experience of silence, explosion and calm, the O2O concept of clothing e-commerce is still trying to find a way to break through the bottleneck.

Garment enterprise "touch net" new experience Museum

The predecessor was Hangzhou women's clothing.

Zhejiang Goldwell Clothing Co., Ltd., in early March of this year, changed the marketing mode of Goldwell network in Hangzhou City, turned into a garment e-commerce business.

The company has absorbed more than ten brands including Jane, JSO, coach, Cheap Monday, pointer, ontour and so on. The monthly turnover is more than ten million yuan.

"Now, not only do we

People, franchisees and the apparel industry "deal with" e-commerce, and also want to achieve social experience with offline consumers.

Song Weijun, vice president of strategy of Zhejiang Goldwell Technology Co., Ltd., revealed that the young people are willing to accept the form of communication such as car clubs, clubs, parties, clubs and so on.

"At present, several cities such as Jinhua, Yiwu, Ling'an, Wenzhou and Jiangyin have already opened up hundreds of square meters of experience galleries."

In the online shopping community, buying clothes is about fabric, comfort and fit, and even needs to personally experience the beauty of the upper body.

"Obviously, it's not enough to look at the details."

Song Weijun said, "our idea is to let customers come to shop samples by opening the experience hall.

At the same time, people who experience the museum will probably become friends.

It is understood that enterprises have set up logistics distribution, after-sales service, operation and promotion centers.

"The network price of the same commodity is the same as the entity price.

For offline stores, prices are no longer competitive, and services have become new competitiveness.

Song Weijun said frankly that at present, it is still in the "burning money stage", but compared with the traditional B2C service, it still keeps optimistic about this O2O mode involving consumers, suppliers, distributors and distributors.

"Our immediate goal is to" drain "the offline customers to the Internet.

O2O mode in clothing industry

The combination of offline business opportunities with the Internet and making the Internet a O2O (online to offline online offline) mode for offline pactions, sounds very exciting, but it is not a new concept.

It is understood that a series of ticketing websites and the most popular group buying websites in recent two years belong to this area.

As early as the beginning of this year, many people in the industry described O2O as "2012."

Another peak period.

The industry has said that it is different from the traditional B2C mode.

O2O combines the opportunities of offline business with the Internet to make the Internet the front desk for offline pactions.

As a result, offline services can be used to line up customers, consumers can screen services online, pactions can be online settlement, and soon reach the scale.

Most importantly, the promotional effect can be traced, and each paction can be tracked.

Regarding this, Cao Lei, director of the China Electronic Commerce Research Center, said in an interview with our reporter that from the theory, the current situation of clothing industry and the mode analysis, "O2O mode online and offline interaction will be more reliable than selling things online."

Cao Lei for example, in addition to the clothing industry Goldwell network, like the department store's intime net first line O2O entity shop "I" M Yintai famous collection shop "has been stationed in Hangzhou City in early June.

"This is known as the first experience shop of the first famous department store under the electronic commerce line in China, which is actually a useful exploration."

Cao Lei said, "compared with the past, O2O mode still has many new attempts.

Previously, Tmall, fan, Jingdong mall, Bong buy website and other websites involved in the clothing industry are more or less weakening and suppressing the traditional offline sales mode.