Armani Gucci Is Aiming At China'S Men'S Wear Market.

Beijing's big show and Gucci are launching a highly customized menswear business in China.

For domestic men's wear brands, this is both an opportunity and a challenge. As the fashion dress brand of CABBEEN, Yang Ziming's chairman and art director in China's eyes, the battle for Chinese men's clothing is like an arrow on the string.

Designed for domestic men's wear brand

Beachhead market tool

Compared with women's clothes, men's wear is relatively simple in terms of style, color, material and other aspects. In recent years, the international men's clothing market has entered the domestic men's clothing market, and the domestic men's wear brand has also entered the rapid development stage, causing the domestic men's wear market to be active.

Domestic male consumer choice

Entered the era of changing from basic to personalized clothing.

In this regard, Yang Ziming, chairman and artistic director of CABBEEN fashion, said that women's clothing has always been the highlight of fashion week. But now, men's clothing has become more and more important in the domestic and international fashion show, and the men's wear show has matured. This reflects the rapid development of men's clothing in design.

In the past, men did not have high requirements for their clothes, but with the development of economy and the needs of various social places, men had more and more requests for clothes, and they also wanted to embody their own personalities.

No one wants to wear the same clothes as others, and the men's wear market has entered the age of design.

Chinese elements

Competition between China and Western countries

The unlimited potential of the Chinese market has brought many brands to the Chinese market.

The international brands that embody Chinese elements and designs are numerous, not just clothing, but also in other industries. This year Rolls-Royce launched the Dragon version of the car, specially built for Chinese people.

"The influence of Chinese elements on the world should not be underestimated. I think China's clothing

There are many Chinese elements in our bones. Especially at this age, we were taken by grandma to see Peking Opera from an early age. For example, when I was in 2007, there was a lot of Chinese elements in a season, the Peking Opera mask and the Lanting Pavilion of China.

Very, very much in it.

It's hard for foreign designers to do this because they are grasping moments, and we are showing them in their bones.

Yang Ziming analyzed the differences between Chinese and Western brands in interpreting Chinese elements.

Design that needs to be overturned

In terms of the design of men's wear in international fashion, Chinese designers seem to be too conservative, and their fabrics, styles and colors are more conservative.

For this reason, Yang Ziming said, "the word" subversion "is my fashion philosophy. For me, if you don't break it, you can't create something new.

I think subversion means creation.

"Fashion is popular, the trend is trend. In my opinion, people wear it is popular. However, what consumers can buy at the store is at least what I thought a year ago. The prediction of fashion is what designers should have. If a designer does not know the fashion, then he will not have the ability to design, and the designer should be the trend.

For example, you are my consumer. You watched this show this year. Next year, you see people in the street wearing this style of clothes. This shows that I am confident and guided in fashion. I am a creative designer.

You see men with hot hair and flowers.

Big collar bell bottoms, this is the idea of 70s, and popular turnip pants in 80s, so the front things are not subverted, the things behind will not come out, for example, before the popularity of high waist pants show legs long, now popular low waist pants to see hip groove, must change.

That's my understanding.

For designers, we must dare to change boldly.