XTEP: Let Sports Be Different.

The third "XTEP Cup" Jian Zhen International Marathon race fired in Yangzhou in April 6th, and Yangzhou city was immersed in a strong sports atmosphere.

At 8 a.m., the third "XTEP" cup, China Yangzhou Jian Zhen International Marathon (Ban Cheng) competition and the first national Ban Cheng Marathon Championships opened fire, the vice chairman of the Chinese Olympic Committee Zhang Faqiang, Wang Dawei, deputy director of the State Sports General Administration of Tian Guan center, Zhu Bu, deputy Secretary General of the provincial government, Yin Baolin, Yan contend, Yang Guoqing, vice president of XTEP (China) Co., Ltd. attended the opening ceremony.

The grand spectacle of ten thousand people running together and ten thousand sail races makes people feel strongly the heat wave of national fitness and the Olympic spirit of "faster, higher and stronger", and feel the charm of "let sports be different" brought by XTEP.

National fitness and Olympic counterparts are less than 7 a.m., the stadium of the City Sports Center Stadium has been filled with spectators. Every time a team of long distance runners is admitted, more than ten thousand cheers of the audience, the sound of XTEP cheerleading slap, such as Lei Zhentian, set up the sound field, and the hot atmosphere infected every member of the team.

At the same time, "passion marathon", "fight boxing" and "Taijiquan" and other large-scale sports performances staged on the stage and lawn of the stadium. The vitality of the actors burst out, so that all spectators and athletes could feel the charm and passion of the XTEP cup marathon.

At 8 o'clock in the morning, the firing gun rang. More than 10000 athletes from 26 countries and regions, 62 cities and 24 universities in the country participated in the competition. Their participation made the Yangzhou XTEP International Real Madrid marathon race attract attention. The Yangzhou international Jian Zhen marathon is an international platform for the competitive and exchange of marathon athletes from all over the world. At the start of the competition, about 20 thousand people and the public along the route used them to express their love for the marathon in their own way.

It is understood that the marathon is not only a competitive competition, but also a mass marathon, and the "national fitness and Olympic counterparts" has also become the biggest feature of this event.

Among the long-distance runners, there are elderly people, children, and fifty-five torch bearers and twenty-three guard runners in the Olympic Games in Yangzhou, enjoying the fun of body building and expressing the joy of Jiangsu people to welcome the Beijing Olympic Games.

During the competition, there was not the slightest cold in the stadium. The performances of the pupil's martial arts, the marathon song and so on gave a cheer to the marathon. At the same time, it reflected the Yangzhou people's "harmonious and peaceful" life style.

XTEP once again appeared in Yangzhou as the partner of this event and the advocate and supporter of the national fitness campaign. XTEP ignited the enthusiasm of the marathon enthusiasts in a special way, so that the people could appreciate the charms of the marathon and appreciate the fashionable charm of XTEP's "let the movement be different", so that their bodies could be exercised, their mood relaxed, and they could truly experience the endless fun of "fitness, entertainment, fashion and leisure" in order to realize the brand cultural connotation of XTEP's health, fashion and sports.

It is reported that from 2005 sponsorship of the ten sports meet, XTEP has maintained good cooperation with the Sports Bureau of Jiangsu province. In 2006, it was named the third national sports Congress and the designated equipment of the Jiangsu delegation. In 2007, it joined the Jiangsu Youth Sunshine Sports League.

This year, XTEP once again joined hands with Jiangsu Sports Bureau and Yangzhou Sports Bureau, naming the third China Yangzhou Jian Zhen International Marathon (Ban Cheng) competition.

After the competition, ye Qi, vice president of XTEP (China) Limited, told reporters that XTEP and marathon have a natural link: XTEP and running have a "step".

"In all the track and field events, the fastest 100 meters and the longest race marathon are the two most attractive projects. Today, the Yangzhou marathon race is the special feature of the competition."

Ye Qi told reporters, "I also appreciate our partners Jiangsu Sports Bureau and Yangzhou Sports Bureau. Through cooperation with them, we will further enhance the brand reputation of XTEP. In the future, our cooperation with them will continue."

Compared with many famous marathons in Beijing and Xiamen, the third Yangzhou marathon, which has just come to a close, needs further promotion in terms of brand awareness.

However, ye Qi believes that the Yangzhou marathon has its unique advantages over other city marathons.

He said, first of all, Yangzhou is a half marathon, which can attract more professional players to participate. Secondly, the Yangzhou marathon is not only a professional player, but also a great event involving the whole nation. The marathon is not only a sports event, but also entertainment fitness and cultural leisure, and this is consistent with our XTEP's advocacy of "leisure sports".

On the day of the competition, the reporter noticed that the whole Yangzhou Sports Center seemed to be surrounded by the "XTEP" advertisement in the ocean. On both sides of the runway, the billboards of XTEP ranged from row to row; the stand around the stands, the XTEP's cheerleading rods in the audience were all over the hill, and even the sportswear of the sportsman and the referee's umpire were all printed with XTEP's LOGO.

Ye Qi expressed his satisfaction.