AOKANG Has A Well Established Network Marketing Mode.

The "Internet marketing mode" initially grew into the rise of the Internet with the characteristics of "no borders, large amount of information and fast dissemination", and made Wang Zhentao's thinking with the title of "Chinese business master" becoming active. In November 29, 2006, AOKANG group, the largest private shoe making enterprise, signed the strategic cooperation declaration in Wenzhou with the world's largest Chinese gateway website, and the two sides formally reached a strategic partnership.

As an excellent enterprise in the industry and a strong force in the Internet media, AOKANG group and sina will integrate their respective resources based on the goal of "win-win cooperation", expand cooperation opportunities in many fields and various fields, and achieve all-round and in-depth cooperation between the two sides.

This cooperation is full of imagination.

AOKANG will first become the top name of sina's 2006 Internet Festival, and AOKANG will jointly promote the 2006 Internet festival through its more than 3000 stores. Sina will use its powerful resources to provide network marketing services for AOKANG group.

"The double combination of online brand communication and offline marketing is a major innovation in AOKANG marketing in this cooperation."

Zhang Yongheng, the brand planning center of AOKANG group, said, "for example, the 2006 Internet Festival has more than 3000 outdoor outdoor advertisements in the whole country, and AOKANG has been approaching hundreds of millions of netizens."

Such a pmission effect is obviously "speed".

"In the near future, this cooperation will make AOKANG brand's sense of the times stronger, the internationalization flavor stronger, the influence is bigger, will lay the foundation for AOKANG becoming the world famous brand."

Wang Zhentao, President of AOKANG group, thinks.

Behind the brand expansion is a series of technological innovations and business models of AOKANG.

In August 2006, China's first "measuring shoes machine" was born in AOKANG, marking an Internet based, new international network marketing mode, which has been shaped in the heart of AOKANG group president Wang Zhentao.

To some extent, the birth of "shoe measuring machine" can be regarded as the initial form of AOKANG's "network marketing mode".

Because it not only changed the situation that customers could only choose passive shoes in the past, so that they had the fun of participating in the design in person, and closer to the real needs of customers, so that the hearts of customers were more closely related to AOKANG.

The strategic cooperation with sina is based on the market characteristics of such a new marketing era.

More importantly, it accelerates the deep integration of resources between industry and the Internet.

"In the background of the market economy entering a highly informationalized era, AOKANG group chooses Sina, the world's largest Chinese portal, as a strategic partner of integrated marketing and brand promotion. It is undoubtedly a marketing innovation after deeply analyzing its own needs and market environment."

A senior marketing expert pointed out.

In fact, since 2004, Wang Zhentao has been paying close attention to the trend of the Internet.

"Online shop" has become a good way to earn money for many Chinese Internet users. In addition, the gradual improvement of China's network security and online payment platform has made Chinese enterprises and individuals more and more convinced that the "gold rush era" of the Internet has just begun.

Wang Zhentao will not let go of this opportunity.

In 2003, AOKANG group information technology center was formally established.

In 2004, AOKANG Group officially launched the shoe blogger software system.

In 2005, AOKANG gradually opened its own "franchised store" on Taobao and other professional commercial websites, and formally intervened in Internet marketing.

In August 2006, AOKANG group studied China's first "foot measurement machine".

In October 2006, AOKANG's Kanglong brand joined the Tencent network and opened Kanglong's flagship store.

In November 2006, AOKANG group reached a strategic partner with sina network.

"I have always had a whimsy, that is to do a shoe store. There is no product in the shop. The customer participates in the design of the leather shoes that fit perfectly through the computer. After the customization is finished, the manufacturer delivers the door to the door."

Wang Zhentao said, "now we are closer to this goal."

In Wang Zhentao's view, the wide application of the Internet makes marketing easier and quicker.

AOKANG has been pursuing perfection, so AOKANG group's network information construction has been a high starting point from the beginning. Although it has invested a lot, in the long run, network marketing is still a new marketing mode with the most cost saving, the most extensive and the most potential.

The pformation of AOKANG's marketing mode, if the Internet brings AOKANG's new marketing ideas, then we can easily see that this is an inevitable choice of historical evolution through sorting out and summarizing AOKANG's marketing skills over the years.

The first stage is the wholesale system, which belongs to the extensive stage of production and marketing separation.

Dealers will bring money to AOKANG's sales outlets to purchase, and then sell them to the market and shopping malls.

At this time, the marketing mode is that manufacturers get low production profits and lose market network resources.

The second stage is the joint venture system.

Wang Zhentao put forward a renting counter to the shopping mall and sold it himself, and paid the rental fee ahead of time, so as not to let the shopping mall take risks.

Wang Zhentao himself stood at the counter to listen to customers' opinions on style, code, color and quality, and sent the information back to the factory in time to adjust the production plan.

Often 35 days, customer requirements can be realized on the counter, and business is becoming more and more popular.

In this way, Wang Zhentao boldly broke the original system of shopping malls, spread the tentacles of information directly to the market, and implemented the "vendor pool", which started the first shot of "attracting factories into stores".

The third stage is the franchise system and the introduction of chain monopoly.

As of 1997, with the intensification of market competition, consumers have put forward higher requirements for product style, service and brand awareness.

Wang Zhentao took the opportunity to introduce the sales model of "McDonald's" franchise, boldly introduced chain stores, and was committed to the exploration and practice of franchising earlier.

In January 1998, the first AOKANG franchised store was formally unveiled at the Shang Tang town of Yongjia County, Zhejiang, which is also the first chain store in China's leather shoes industry.

Since then, AOKANG's marketing has embarked on a new chain of franchised businesses, and enterprise development has embarked on the fast lane.

The fourth stage is multi brand management system.

Since entering the new century, the competition of leather shoes market is becoming increasingly fierce, and the market segmentation is increasingly obvious.

At this point, brand extension seems to be a fashion.

Many large enterprises have done almost the same thing in one industry, and have begun to extend to a new industry with the advantage of the original brand.

When the hot wind of the brand extension was spreading, AOKANG unexpectedly chose another way -- multi brand management.

Today, the so-called "fourth media" network develops fastest and has more and more influence in all sectors of society.

Today, with the rapid development of information technology, the traditional marketing mode can not win the market. To a certain extent, the Internet can help enterprises to become a successful marketing channel.

In particular, the strong online media has become the best choice for brand and consumer "intimate contact" and rapid expansion of brand.

In the foreseeable future, whoever effectively takes the marketing "magnetic levitation" will win the most advantageous position in the future brand globalization.

The cooperation between AOKANG and sina is expected to become a model for famous Chinese private enterprises to build a world-renowned brand with the help of the Internet media quality marketing platform.

Perhaps time is the best witness.

AOKANG group is a national top 100 private enterprise in the field of trade and property, biological products and so on.

The company has more than 15000 employees, three production bases and more than 30 world-class production lines, with annual output of over ten million pairs of leather shoes.

There are more than 30 provincial-level branches, more than 3000 chain stores and more than 800 stores in the country.

Foreign branches have been established in Italy, Spain, the United States and Japan.

At the same time, three shoe design centers are set up in Milan, Wenzhou, Guangzhou and Italy, and more than 3000 new varieties are developed each year, so that AOKANG group products are always at the forefront of the trend.