PLAYBOY China'S Second Key

Today, the PLAYBOY dealers from all over the country appeared in Guangzhou to participate in the investment promotion meeting of Guangzhou victory company. This means that the operation of PLAYBOY on the mainland in the next 5 years will depend entirely on Guangzhou's ability to operate on the mainland. In fact, the cooperation between PLAYBOY and the shoe industry in Guangzhou has started since June last year. According to the contract, the only product that can produce and sell PLAYBOY women's shoes and women's bags in mainland China is Guangzhou's win. The entry of PLAYBOY products into the Chinese market began 12 years ago. In the past 12 years, the market operation has proved to be very good: sales revenue is 2 billion 600 million yuan, and the ten most popular brands have been selected for ten consecutive years. This report card looks good, but in PLAYBOY's view, it also implies some risks. The biggest risk comes from the understanding and recognition of PLAYBOY brand and the ability to operate the brand. Otherwise, it will be easy to kill the eggs and kill them too much, which will cause long-term damage to the brand. PLAYBOY was founded in 1953 by American Schiff, originally published in the magazine "playboy". It is also called the three carriages of modern American culture with cars and computers. As for rabbit head and PLAYBOY, this logo is designed by Arthur Paul, the first art director of Playboy company. Today, rabbit head has become one of the most recognizable cultural symbols in the world. Then, what is the cultural connotation and extension of this symbol? To win in Guangzhou, it looks like avant-garde, fashion and leisure. This understanding seems simple, but it is not easy to fully understand and implement it in place. And PLAYBOY finally chose to win in Guangzhou as the only partner in the mainland that can produce and sell women's shoes and all bags, which has a great relationship with this understanding. In the end, the obscure winning company won. The reason why it is unknown is that the company is a new company that has just been formed, and this new company is born for PLAYBOY. PLAYBOY's requirements for new partners are as follows: first, he must understand and agree with PLAYBOY culture; second, he must integrate PLAYBOY culture with the real market situation of mainland China; third, he should have accumulated a lot in this field; fourth, his past curriculum vitae can prove his market operation ability. Guangzhou's winning management team is almost an old hand in the field of clothing for 20 years or so. It is a good hand from the design, development, manufacture and sale of products for many years. Secondly, their understanding of PLAYBOY culture is highly valued by the elements of fashion and leisure. The elements of fashion and leisure will be magnified. How can we satisfy this? The answer is to build up a strong product design and R & D team. The team's strong source is its sensitivity to fashion and familiarity with the industry. It leads PLAYBOY to go out of fashion and stylization, and Guangzhou will win the first place in the near future. It will ensure the completion of the market target by integrating the first-class manufacturers in the Pearl River Delta region. In PLAYBOY's view, the acceptance and implementation of these factors is the key to ensuring the safety and efficient operation of the brand, which is what they value. Only in this way can PLAYBOY take root in the Chinese market and complete the brand "two pioneering" process in mainland China.