Chinese Brand Shoes Accelerate India Expansion

According to AOKANG, its first overseas franchise store opened in New Delhi, capital of India, and plans to open 100 stores in India this year.

Faced with increasing cost pressures and anti-dumping investigations by the European Union and the United States, after the mature operation of the Chinese market, the largest Chinese private shoe making enterprise, AOKANG group (hereinafter referred to as AOKANG), began to distribute to the global market.

In fact, as early as a few years ago, AOKANG opened independent stores in the United States, Italy and Spain, but AOKANG insiders told reporters that due to logistics and pportation reasons, these shops could not integrate with the local market, leading to the failure of operation.

At present, AOKANG has already recovered all these overseas stores.

This time, AOKANG India store has adopted different ways. AOKANG's overseas marketing network construction is all localization operation, all managers are India, AOKANG will not carry out management output.

As early as last June, AOKANG started the operation of the India company. The local people inspected the market, chose the location of the shop and trained the staff.

It is reported that AOKANG local stores in India will operate AOKANG brand footwear products, and mainly based on agent wholesale stores and store store models.