Hongkong Apparel Wants To Go North To Seize The Mainland Market

In recent years, the mainland has actively promoted domestic demand and industrial upgrading and transformation, attracting many Hong Kong businessmen to invest in the north. However, due to the different operation and consumption orientation of the mainland, and the imperfect development of intellectual property rights, Hongkong's small and medium-sized businesses are still looking forward to their efforts. Together with Xiaobian for details.

There are many business opportunities in the mainland market, many Hongkong. Clothing brand We have expanded northward and strive to open up a new world in the domestic apparel market. But the mainland market is full of challenges. We must step up our strategy, sales channels, intellectual property rights and operation management.

A few days ago, representatives of many industry experts and clothing brands attended the Symposium on brand intelligence, analyzing brand marketing strategies and sharing practical experience from many angles to help Hong Kong businessmen enter the domestic market.

Su Bishan, assistant director of industry and trade department, said that in recent years, the mainland has actively promoted domestic demand and industrial upgrading and transformation, attracting many Hong Kong businessmen to invest in the north. However, due to the different operation and consumption orientation of the mainland and the imperfect development of intellectual property rights, Hongkong's small and medium-sized businesses are still looking forward to their efforts.

She said frankly, the mainland Clothing market It's not easy to open, but after opening it is a new world. She said that in order to help Hongkong enterprises develop their brands, upgrade their transformation and expand their domestic market, the Hongkong Special Administrative Region Government launched a 1 billion yuan special fund (BUD) in June this year, including an enterprise support plan to provide funding to individual enterprises, and an institutional support plan to provide assistance to non profit distribution organizations, hoping that the industry will make more use of it.

Tang Daxi, a management partner of a lawyer's office, admitted that in the mainland, a registered trademark is more defensive than offensive, but if it is not allowed to be plagiarized, it must not start.

He pointed out that the mainland applies the principle of "prior application", that is, first come first served. Therefore, it is suggested that the Hong Kong businessmen apply for a survey before making an application to see if they have been applied first, so as to avoid losing the energy, manpower and financial resources of the initial investment.

It is also necessary to note that the mainland has its own set of commodity registration classification. Besides the large category, there are fine classifications. The industry must consider carefully one by one, so as to avoid omission, and ultimately will not be guaranteed. When products enter the mainland market, they must decide whether to push into a single region, a region, a number of regions, or a national market.

An enterprise representative said that there are many distribution channels. They are very concerned about profit and turnover rate, pursuit of sales and status, and best coverage of regional and competitive prices. There are various ways of operation of sales channels, and the industry can set up partners according to their needs.

The author thinks that the most direct way for the experts to recommend the local partners is to find local governments, industry associations, and also through the forums, exhibitions, or through the retail outlets of product retail outlets.

Others such as Internet, micro message, peer introduction, commodity distribution center, etc. wholesale Market and so on are feasible ways. But in the distribution business in the mainland, enterprises should pay attention to tax, finance, partner integrity and communication costs in addition to understanding the relevant legal environment.

In my view, the manufacturing and brand effect of Hongkong has a bright future, and can also be promoted to the world market if it is backed by the mainland.