Suning.Com Intends To Buy A Red Child Again: Only Bad Offer

Suning.com has made new progress in the acquisition of "red child".

Yesterday, the electric business "deep throat" Gong Wenxiang told reporters that "suning.com's financial personnel have been stationed in the red child for nearly a month. The cooperation between the two sides has been in the substantive stage of auditing and accounting, and the last link of the paction price has been calculated."

Subsequently, the Nandu reporter contacted the former red child vice president, Duan East and many other executives, all said that they had "left"; calling the red child Beijing headquarters, the other party's telephone was also busy.

Personnel adjustment is just one of the signals.

Prior to the acquisition of Gome, Gome's original team also left.

However, trading variables remain.

Suning President Kim Ming responded to Nandu cautiously, saying that Suning is considering buying vertical websites, but there is no definite takeover target.

In terms of red children, it may be that investment banks are in communication, and Suning has no specific acquisition targets. "

Rough estimate, North Aurora, N E A, Kai Peng Hua Ying three investors before and after the red child invested 120 million dollars.

The red child trapped in the collapse crisis is like a patient eager to pay for hospitalization.

In the absence of alternatives, it is very likely that they will be rushed to the doctor.

An anonymous business person Chen Chun (pseudonym) told reporters in Nandu, the current situation is that the distress of the vertical business is not a small number of enterprises, and the introduction of V C capital injection, almost impossible.

"Suning.com is turning into a" life-saving straw "pursued by the" red children ", and sunning took the opportunity to lower the paction price, which is naturally reasonable.

How to profit from acquisitions

In the short term, the protagonists can benefit from the acquisition if the red child's sale to suning.com is successful.

"Suning.com is based on 3C category, and its members are mainly male users.

And the red child is an old maternal and child electricity supplier, gathering a large group of loyal female users, which can complement each other.

Gong Wenxiang told reporters in Nandu that suning.com has set up the mother to child channel and incorporated the "red child". It can quickly build the supply chain of maternal and infant supplies and enrich its SK U.

According to the data released by AI consulting, "China B 2C online retailer T O P3O" in 2011, in 2011, suning.com's turnover was 5 billion 900 million, ranking fourth, and the red child paction volume was 1 billion 500 million, ranking eleventh.

Suning.com's latest target is SK U, which reaches 1 million 500 thousand at the end of this year, and the annual sales volume is 20 billion this year.

It's not running, it's about speeding.

Suning.com intends to enrich the product line by purchasing vertical electric providers, and sales volume is the best way to expand.

In contrast, the red child, "the decline has been fixed, the enterprise has been controlled by V C, investors should now only want to recover part of the cost, eager to launch.

As to whether the "red child" brand will disappear after the merger, it is no longer an issue of concern to investors.

Gong Wenxiang bluntly said that this is actually a specimen of China's electricity business circle, which is "cheap to pay debts", which is good or bad.