Shop Location For Children's Clothing Store Marketing Skills

　　 First, children's clothing shop location should have a clear location for shop location.

Investment in children's clothing shop, good. site selection It can be said that the result is twice the result with half the effort. The research and assessment of the location of children's wear shops is the first most important choice for children's clothing entrepreneurs on the road of children's wear. The choice of children's clothing shop location in the target business area should be focused on whether the business circle meets your children's clothing market position, the stability and maturity of the business district.

First, the location of children's clothing shop location 1: your own frequent haunted shopping malls, clothing city, women's special shopping malls.

These areas are generally consumers with beautiful environment, neat streets, convenient transportation, complete commercial services and no noise, and many consumers who focus on fashion products. These people advocate individuality and freedom, have strong demand for consumption, love fashion and popularity, accept new and fresh things more quickly, pursue products and pursue quality. They are the backbone of consumers of middle and high class children's clothing.

Two. Children's wear shop Site location 2: a residential area with a high population density and large population.

The location of the city is quite large and has a certain population size. According to the current development trend of urban construction planning, the trend of residential "community-based" is becoming more and more intense. As long as the taste of children's wear shops can be well received by customers in the District, they will have a stable and expanding customer base.

Three, children's clothing shop location Target location 3: streets and areas gathered by peers.

This phenomenon is familiar to people gathered together in the same area or even on the same commercial street, because customers want to buy products with high quality and low price with the lowest possible amount of money. They tend to compete for and occupy the target market more than three, with the price advantage of the first hand source of children's clothing wholesale network, the fast fashion of professional children's clothes buyers, the fashionable fashion with personality characteristics and the competitive strength of children's clothing sources.

　　 Second, children's clothing shop location must have quantitative shop location criteria.

According to the principle of quantitative shop location, the children's clothing wholesale network recommended that children's clothing stores mainly choose children's shop as recommended below. siting criteria :

First, pedestrian flow. Generally speaking, high customer traffic level will increase sales. However, excessive customer traffic will also prevent buyers from going too crowded. At the same time, pedestrian traffic is also analyzed to determine whether pedestrians are consistent with the target market of the store where the location is planned.

Two, public transport facilities and road conditions. Road condition refers to the width of the road, the degree of traffic congestion and traffic control. It is not only related to the passenger flow, but also directly related to the speed of goods on the store.

Three, the shop structure and visibility of the shop; the size of the shop and its building structure and shape; whether there are urban planning constraints, such as hydropower, sewer, heating and other conditions.

Four, the location of the store. The concept of location refers to the distance from the center of the city; the two refers to the distance from the residential area or the trunk line; the three refers to the specific location located in a certain area, such as the corner, the center, the intersection and so on.