The Choice Of Clothing Marketing: Children's Clothing Industry Has A Bright Future.

At present, Textile and garment industry Because of the development of various pressures at home and abroad, the situation is not optimistic, profits have fallen sharply, and inventories of enterprises are high. Under the gloomy market, the children's wear industry has gone out of a tight encirclement. 10 years ago, the scale of the baby market in China was less than 100 billion yuan. During the "12th Five-Year" period, the market of children's wear increased by 30% every year, reaching 1 trillion yuan last year. According to the National Bureau of statistics, data from the National Bureau of statistics show that the number of children aged zero to 16 in China is as high as 380 million, which is estimated to increase by 16 million new babies every year. In addition, the mainstream family structure of 4+2+1 in China has witnessed the phenomenon of 6 parents spending around one child.

A good order network specializing in textile and garment orders transactions also said: "through statistics, it is found that there is an upward trend in children's clothing list on the good order network platform, and there is no shortage of tens of thousands of items."

Some major international brands, such as Nike, Adidas, Dior, baby and ARMANI, have extended their tentacles to children's wear. Taiping bird, GXG and other brands have launched their own children's clothing brand. Lining group has announced that it wants to enter the field of children's clothing. PEAK also has the intention to enter the children's clothing market. Metersbonwe launched the independent children's wear brand "MooMoo" in the year. The sales volume of China's leading children's wear brand balbala is also developed by Semir group.

although Children's wear market Hot, but according to industry insiders, at present, 70% of children's clothing factories in China are in a state of no brand, most of which are mainly processed by generation. And the brand is disorderly, lacks a leading brand, the product added value is low, the homogenization is serious. "It looks almost the same, I don't know how to pick it, and many children's clothing brand names are very similar, that is, the difference between one word and others. Even some trademark patterns are the same, and they will be confused if they are not careful." Some consumers complain.

It is the lack of big brands in children's wear market, and every child wear enterprise has equal opportunities for development. The children's wear industry is bound to have a shuffle. This will give enterprises the opportunity to establish their children's wear brands and become the bellwether of the children's wear industry in China. This is also one of the reasons for many enterprises to step into the field of children's wear.

　　 Children's wear The market is full of fire, and enterprises want to stand firm in this war and get back to it.

First of all, enterprises should analyze their own products, summarize their own production advantages, product characteristics, and enterprise characteristics, and make orientation for enterprises and brands.

Secondly, familiarity with the industrial environment and subdivision of children's clothing market requires finding the most suitable target market for the development of enterprises. From the product category, price level, product age positioning, style positioning and other market analysis, and ultimately according to their own characteristics, choose which market segments to enter.

Third, pay attention to brand building. There is no leader in children's clothing market. It is the best time for enterprises to carry out brand building. Whoever is good at brand and strong is the giant of the industry. Therefore, clothing enterprises should take the road of branding rather than wait for the situation to be forced by the adult clothes. Only then will they embark on the transformation and upgrading, establish the brand concept, closely link the brand positioning and the brand image promotion system.

Finally, enterprises need to break through the channels. To the textile and garment industry in-depth study of a good order network stakeholders said brand In the process of construction, promotion and product sales, enterprises can take advantage of the emerging channel of e-commerce to achieve twice the result with half the effort.